SearchDay: When to Run Away from an SEO Company

Today's Columns: » When to Run Away from an SEO Company  » Links Top List of Search Engine Ranking Factors  » Why is Russia's Yandex the Fastest Growing Search Engine?  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 11, 2009

Today's Top Story: Chris Boggs When to Run Away from an SEO Company  SEW EXPERTS: SEM CROSSFIRE There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. » Full story » Print version Search Engine Watch Experts Columns Sage Lewis Links Top List of Search Engine Ranking Factors  SEW EXPERTS: PROMOTION & LINK BUILDING In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force. » Full story » Print version Andy Atkins-Krüger Why is Russia's Yandex the Fastest Growing Search Engine?  SEW EXPERTS: INTERNATIONAL SEM Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology? » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day This complimentary webinar and guide covers: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices - Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Yahoo Adds New Features To PPC Reports Posted by Frank Watsonhttp://www.kangamurramedia.com   Sep 11, 2009 Yahoo just announced some new additions to their PPC reports including the ability to see what partners are sending you traffic. Their help section details some of it here: With the Ad Delivery Report you can view information about the URLs where your ads are being displayed. You can then use this ... » Continue reading Court Dismisses Lawsuit By Woman Unhappy with Yahoo! Search Results Posted by Nathania Johnson   Sep 11, 2009 This past February, a woman who was none too pleased with the search results for her name sued Yahoo! Beverly Stayart argued that the results were a false endorsement under the Lanham Act. The court has now dismissed her lawsuit, but since part of the dismissal was on procedural grounds, Stayart ... » Continue reading Get Your Google Voice Messages Directly in Gmail Posted by Nathania Johnson   Sep 11, 2009 If you use Google Voice, then you're familiar with getting notifications via email alerting you to a new voice mail message. The email contains a transcription of the message plus a link to go and listen to it. Now, Google has updated the alert so that you can play the ... » Continue reading New adCenter Feature Shows If Your Ad is Showing in Bing Posted by Nathania Johnson   Sep 11, 2009 So, you've set up your ad campaign for Bing in adCenter and now you want to know whether or not the ads are showing. Now, you can with a new feature called Ad Preview. The adCenter team has added this feature due to much request from advertisers. The Ad Preview enables ... » Continue reading Search Engine Watch Forum Discussions Another seven don'ts for SEO  Sep 9, 2009 1. Don't give your customers high expectation. We all know that if you have more expectations on one thing, you will get more disappointments when you lose it. So, just do your work humbly and diligently. It also can make your customers to praise you. 2. Don't neglect analysis. All ... » Join the discussion Relative values of search engine positions  Sep 6, 2009 Is there any reasonably accepted ranking of the value of search engine result positions? For example, if position #1 is given a value of 1, what's the value of the #2 position? 0.5? Is this table of relative values from Greenhouse.com (http://seo-greenhouse.com/2008/11/serp-rank-traffic-calculator/) considered meaningful? » Join the discussion Google Search Partners?  Sep 3, 2009 Hello SEM friends. How do I view site usage data (time on site, pages / view, etc) for Google Search Partners? I've set my campaign to run on Google's Search Partners, but I can't see who they are nor can I see how they've interacted with the website using Google Analytics. ... » Join the discussion Top Jobs » Web Analytics Manager Capstrat, Inc. Raleigh, United States » Director, Digital Advocacy and Outreach Wal-Mart Stores, Inc. Washington, United States » Online Marketing Manager Yodle New York, United States » SEM Marketer Doostang.com Palo Alto, United States White Papers

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