SearchDay: Integrating PPC with SEO

Today's Columns: » PPC Integration: Integrating PPC with SEO, Part 2   » Common Mistakes When Hiring an Online Promotions Person  » Managing Your Global Search Program  » Landing Page Optimization Pitfall -- Not Collecting Enough Data  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 3, 2009

Today's Top Story: Melissa Mackey PPC Integration: Integrating PPC with SEO, Part 2  SEW EXPERTS: PROFITABLE PPC Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. » Full story » Print version Search Engine Watch Experts Columns Justilien Gaspard Common Mistakes When Hiring an Online Promotions Person  SEW EXPERTS: PROMOTION & LINK BUILDING When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. » Full story » Print version Bill Hunt Managing Your Global Search Program  SEW EXPERTS: INTERNATIONAL SEM Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective. » Full story » Print version Tim Ash Landing Page Optimization Pitfall -- Not Collecting Enough Data  SEW EXPERTS: BY THE NUMBERS In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day This complimentary webinar and guide covers: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices - Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Google Cash Scam Artists vs. White Knight SEO Campaign Posted by Greg Jarboe   Sep 3, 2009 During SES San Jose 2009, I heard about plans to launch a White Knight SEO campaign to fight the legion of Google Cash Scam artists. If you want some background on the effort, read Jonah Stein's post "Using SEO for Good - Introducting White Knight SEO." As Stein explains, ... » Continue reading Colleges and Universities Suck at SEO According to Wordstream Study Posted by Nathania Johnson   Sep 3, 2009 Whenever I get the whim to consider going back to school, I, of course, turn to search. I'm often completely appalled by the quality of websites associated with colleges and universities. There is little continuity of design and message and site search is generally terrible. Why go back to school ... » Continue reading Digg Goes Nofollow to Reduce Spam Posted by Nathania Johnson   Sep 3, 2009 Social bookmarking site Digg is incorporating the Nofollow tag to a bunch of links in order to reduce spam. Links on user profiles, comments and not-so-popular posts will get the nofollow tag, meaning it won't pass along link juice. Many have submitted content to Digg just for the links. Of course, ... » Continue reading Google News Launches Four Arabic Editions Posted by Nathania Johnson   Sep 3, 2009 Google News is now available in Arabic for four countries: Egypt, Lebanon, Saudi Arabia, and the United Arab Emirates. The editions are just like the original Google News, with computer-generated aggregate headlines. Also like the original, they include niche headlines for Business, Sports, Entertainment, etc. With over 40 million Arabic ... » Continue reading WikiAnswers Holds Virtual Amazing Race-Type Competition Posted by Nathania Johnson   Sep 3, 2009 If you're a fan of the hit reality show Amazing Race, you'll now have your chance to play a similar competition - in virtual reality. The WikiAnswers 93 Experience has begun and runs until September 9, 2009. There are three events in the competition: town hall sessions; the AnswerHunt, and a ... » Continue reading Richard Jalichandra, CEO of Technorati, and the Power of Social Media Posted by Greg Jarboe   Sep 3, 2009 As I mentioned earlier today, lots of sessions at SES San Jose 2009 and the Social Media & Video Strategies Forum focused on the link between search and social media. In fact, the co-location of the two events was as good an indication as any that the two topics ... » Continue reading Search Engine Watch Forum Discussions twitter & adsense  Aug 28, 2009 Is there anything against tweeting on twitter with your own website links? I see nothing within twitter or adsense that prohibits this. » Join the discussion Google Indexed pages fluxuating wildly  Aug 26, 2009 I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ... » Join the discussion Search Results Vary Within the US?  Aug 26, 2009 I know search results can vary from user to user slightly based on search history and such, but do search results vary that much based on Geographic location within the US. I know things change when you search in different countries, but I am talking specifically US. We ... » Join the discussion Top Jobs » SEM Marketer Doostang.com Palo Alto, United States » Director, Creative Services Incisive Media New York, United States » Director of Marketing Subway Miami, United States » Web Designer (303512-787) Priceline.com Incorporated Norwalk, White Papers

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