SearchDay: Small Business Guide to Tools that Help Your SEM

Today's Columns: » Small Business Guide to Tools that Help Your SEM  » SEO Horror Stories  » What Is Your 'R' for ROI in Social Media?  » International SEO 101, Part 1  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 29, 2009

Today's Top Story: Carrie Hill Small Business Guide to Tools that Help Your SEM  SEW EXPERTS: LITTLE BIZ There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson SEO Horror Stories  SEW EXPERTS: ORGANIC SEO Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag. » Full story » Print version Liana Evans What Is Your 'R' for ROI in Social Media?  SEW EXPERTS: SOCIAL MEDIA MARKETING Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. » Full story » Print version Ron Jones International SEO 101, Part 1  SEW EXPERTS: SEM 101 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. » Full story » Print version News from the Search Engine Watch Blog Google Adds Hot Trends to Search Results Posted by Nathania Johnson   Sep 29, 2009 If you happen to be searching one of the 100 hottest trends on Google Search, you'll now see a Google Trends graph of the keyword at the bottom of the search results. Meanwhile, Google Trends will now only display the top 40 trends instead of the top 100. And they'll get ... » Continue reading Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform Posted by Nathania Johnson   Sep 29, 2009 Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and bad advertising traffic in real-time. "In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block bad site visitors ... » Continue reading Baidu Launches Wireless Search Service in Beta in Japan Posted by Nathania Johnson   Sep 29, 2009 Chinese search engine Baidu has launched a wireless search service in Japan. The beta search service will build upon Baidu.jp including image and video search as well as special features developed specifically for the Japanese audience. Wireless internet is widely used in Japan. Over 80% of Japanese Internet users log on ... » Continue reading 120.5 million viewers watched nearly 10 billion videos on YouTube in August 2009 Posted by Greg Jarboe   Sep 29, 2009 comScore has just released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with ... » Continue reading New Consumer Protection PSAs Appear in Bing Search Ads Posted by Nathania Johnson   Sep 29, 2009 Microsoft has teamed up with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union to serve consumer protection PSAs in Bing's search ads. The new ads address scams involving mortgages, foreclosure, credit repair and money transfers. Some of the keywords included in the PSA effort are: foreclosure ... » Continue reading Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph? Posted by Greg Jarboe   Sep 29, 2009 If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph? That's the question that journalists and bloggers are asking after watching HostingYourParty, which tells you how to host a Microsoft Windows 7 House Party. Microsoft is putting a Tupperware-style twist on ... » Continue reading Question Box Aids Search in Developing Areas Without Web Posted by Nathania Johnson   Sep 29, 2009 If you'll join me in crawling out of our connected lives for just a second, let's remember that there are still parts of the world that still don't have the internet. These areas more than any other are in dire need of answers that search can provide. Answers related to ... » Continue reading Search Engine Watch Forum Discussions Double Serving Ads  Sep 29, 2009 Can anyone clarify Google's policy on double serving ads? Or that of Yahoo & Bling come to that. My understanding being that this was prohibited for various, obvious reasons. However, I've recently become aware of this with a competitor showing up to 7 sites on the same keyphrase and ... » Join the discussion Google Shares Mobile Search Volumes  Sep 25, 2009 After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can ... » Join the discussion Duplicated Content in Subdomains  Sep 23, 2009 I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain (example.com) and about 8-10 additional subdomains for different cities where they do business (newyork.example.com, atlanta.example.com etc). The content on these additional domains is 98% ... » Join the discussion Top Jobs » Web Marketing Assistant San Francisco, United States » SEM Specialist Zeta Interactive New York, United States » Ad Sales Executive MyWebGrocer New York City, United States » Web Analytics Manager Capstrat, Inc. Raleigh, United States

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