SearchDay: Granularity in Landing Page Optimization

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Today's Top Story: Tim Ash Granularity in Landing Page Optimization  SEW EXPERTS: BY THE NUMBERS Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. » Full story » Print version Search Engine Watch Experts Columns Michael Bonfils Yandex -- the SEO Perspective  SEW EXPERTS: INTERNATIONAL SEM Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. » Full story » Print version Carrie Hill When and How to Outsource Your Small Business Search Marketing  SEW EXPERTS: LITTLE BIZ Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI. » Full story » Print version News from the Search Engine Watch Blog Adobe Acquiring Omniture Posted by Frank Watsonhttp://www.kangamurramedia.com   Sep 16, 2009 Analytics company Omniture is being acquired by Adobe, according to the Omniture site today. The joint press release stated: Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion ... » Continue reading Facebook: 300 Million Users and Cash Flow Positive Posted by Mike Bolandhttp://www.kelseygroup.com/blog/   Sep 16, 2009 Facebook just announced from the TechCrunch50 stage that it has reached 300 million active users and is cash flow positive. The latter milestone has been reached in advance of its initial goal of first quarter 2010. » Continue reading TC50: Local Search Site RedBeacon Takes Top Honors Posted by Mike Bolandhttp://www.kelseygroup.com/blog/   Sep 16, 2009 The TechCrunch50 has concluded and the winners announced. Best in show went to local search startup RedBeacon. The site has elements of ServiceMagic and OpenTable and more can be found in the TechCrunch writeup and video of the company's demo on Monday. The startup competition has only been around for a ... » Continue reading Twitter Hires exGoogler, FeedBurner Founder Dick Costello as COO Posted by Frank Watsonhttp://www.kangamurramedia.com   Sep 16, 2009 Twitter has hired Dick Costello, former Google executive and FeedBurner founder, as their new COO. Costello left Google in July. As digiday notes: "The move is definitely a case of six degrees no longer separated. Union Square Ventures, a key investor in Twitter, also originally funded Feedburner before it was acquired ... » Continue reading WordStream Launches Free Keyword Research Tool Posted by Frank Watsonhttp://www.kangamurramedia.com   Sep 16, 2009 WordStream has launched a free keyword research tool that from my use during its beta is better than Google's limited one. I know that sounds like I am touting this product, but I am not benefiting by it in anyway (figured I had to say that in light of all ... » Continue reading Aliens Are Using Google's Crop Circle Logo To Invade Our Computers Posted by Frank Watsonhttp://www.kangamurramedia.com   Sep 16, 2009 Yesterday Google did another of their clever logo mysteries, the crop circle one seen below. But while I was tying it to the latitude and longitude they used in Twitter my computer was nearly hijacked. The interesting part of the search was the warning on the first listing which pushes you ... » Continue reading The BuyerSphere Project: Understanding B2B Buyer Patterns Posted by Greg Jarboe   Sep 16, 2009 At SES San Jose 2009, one of my favorite sessions was entitled, "The BuyerSphere Project: Understanding B2B Buyer Patterns." This major B2B research initiative was conducted by Enquiro Research with input from Google, Business.com, Covario, Marketo and DemandBase. So, the session was moderated by Gord Hotchkiss, President and CEO of ... » Continue reading At TC50: Crowd Sourcing the Neighborhood Watch Posted by Mike Bolandhttp://www.kelseygroup.com/blog/   Sep 16, 2009 I'm at the TechCrunch50 show where Google and Microsoft yesterday announced new visual interfaces for news and image search, respectively. Today, I'm on the hunt for interesting mobile & local companies. One that just demoed, City Sourced, falls into this bucket, giving users a chance to report local crime and vandalism. ... » Continue reading Google Acquires reCAPTCHA; Plans to Use Technology for Books and Archives Posted by Nathania Johnson   Sep 16, 2009 If you've ever had to type in a bunch of funny looking letters and/or numbers when registering for a site or making a purchase online, then you've experienced CAPTCHA. Google has now acquired reCAPTCHA, a provider of the secure measure. What sets reCAPTCHA apart from other providers is that it uses ... » Continue reading Want to Move Product this Holiday Season? Offer Free Shipping Posted by Nathania Johnson   Sep 16, 2009 Hitwise has released data showing how the term "free shipping" trends over time. Not surprisingly, it tends to spark just before the holidays. Notice how the term spikes even higher as the years go by. Also, Hitwise says the peak for "free shipping" when online consumers are looking for great post-holiday ... » Continue reading Go To SES Berlin Or SES Chicago For "A Ranking in the Top Three" Posted by Greg Jarboe   Sep 16, 2009 As you plan you schedule for the rest of the year, consider attending SES Berlin, which will be held November 24-25, 2009, and SES Chicago, which will be held December 7-11, 2009. For a sneak preview, watch the interview with Matt McGowan, VP Publishing at Incisive Media, by John Mulligan of ... » Continue reading Yahoo Meme Uses Sleeping Dog For Fail Page Posted by Frank Watsonhttp://www.kangamurramedia.com   Sep 16, 2009 Okay so Twitter has the Fail Whale, but Yahoo's new contender in the social media space Meme has its own version the Fail Dog. The image is a sleeping dog as can be seen below... guess when things don't work Yahoo asks you to let sleeping dogs lie. ... » Continue reading adCenter Puts Out the Call for Image Ad Testers Posted by Nathania Johnson   Sep 16, 2009 adCenter is starting a pilot program to test image ads for their Content Network, including MSN sites. Image ads can be purchased on a CPC or CPM model. You need to have your own IAB standard creatives to participate. Then, follow these instructions, per the adCenter blog: 1. If you manage your ... » Continue reading Australian Newspaper Publishers: Search Engines Break Into Homes, Steal Content Posted by Nathania Johnson   Sep 16, 2009 Newspaper publishers are reaching such new lows with their arguments against search engines, I wonder how they stay in business at all. I mean, doesn't journalism require gathering facts and analyzing them? The latest low is an Australian newspaper publisher who says that search engines indexing newspaper sites is essentially breaking ... » Continue reading Search Engine Watch Forum Discussions page titles and tags - similarities  Sep 15, 2009 I've noticed sites doing multiple pages having exact same titles with sequenced tags, like: 'Search Engine Marketing' .com/search-engine-marketing.htm 'Search Engine Marketing' .com/search-engine-marketing*2*.htm 'Search Engine Marketing' .com/search-engine-marketing*3*.htm And these pages contain links to the other pages that basically name the subtitles/page content which is different on each page. Is there really any danger in this practice or having pages ... » Join the discussion URL Sitemap in footer. Bad idea?  Sep 14, 2009 I have my sitemap in the footer to allow google to keep crawling (no not my xml sitemap just all urls.) The url site map has around 4,000 category level links. Could having this on the bottom of every page cause googlebot to time out and not crawl more of ... » Join the discussion Google Sandboxing - does it still exist?  Sep 13, 2009 I read an interesting article about Google Sandboxing From what I understand, if you have a complete new website which *suddenly* gets loads of links, then your website will be sandboxed!! Google will think you're trying to fool them and will place you on probation - or something like that! The article went ... » Join the discussion Top Jobs » Ad Sales Executive MyWebGrocer New York City, United States » Web Analytics Manager Capstrat, Inc. Raleigh, United States » Director, Digital Advocacy and Outreach Wal-Mart Stores, Inc. Washington, United States » Online Marketing Manager Yodle New York, United States White Papers

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