SearchDay: What Is Your 'R' for ROI in Social Media?

Today's Columns: » What Is Your 'R' for ROI in Social Media?  » International SEO 101, Part 1  » The Big "O" -- Offshoring  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 28, 2009

Today's Top Story: Liana Evans What Is Your 'R' for ROI in Social Media?  SEW EXPERTS: SOCIAL MEDIA MARKETING Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. » Full story » Print version Search Engine Watch Experts Columns Ron Jones International SEO 101, Part 1  SEW EXPERTS: SEM 101 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. » Full story » Print version Joshua Palau The Big "O" -- Offshoring  SEW EXPERTS: OUTSOURCED Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. » Full story » Print version News from the Search Engine Watch Blog Yahoo! Unveils First Y!ou Ad Posted by Nathania Johnson   Sep 28, 2009 Yahoo! begins its new global advertising campaign today and part of that campaign is a new television ad. Check it out: The ad will air on all major broadcast channels plus major cable networks such as AMC, ESPN, USA, Comedy Central and Bravo. Advertising seems to be working for Bing, which has ... » Continue reading CitySquares Offers Local Feeds for Online Publishers Posted by Nathania Johnson   Sep 28, 2009 Local search site CitySquares has rolled out new local feeds for online publishers. This is a great feature to place on your site if you have a local blog, newspaper or community site. With the local feed, you can do things like list local restaurants on your website. The feed is ... » Continue reading Go to SES Berlin or SES Chicago for "Three Key Trends" Posted by Greg Jarboe   Sep 28, 2009 During the past two weeks, I've given you a couple of reasons why you should go to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to sing along, they were "two early birds," and "a ranking in the top three." There are other compelling reasons ... » Continue reading AT&T Says Google Voice Restricts Calls; Google Says "Yeah, So?" Posted by Nathania Johnson   Sep 28, 2009 AT&T has written a letter to the FCC saying that Google Voice restricts high-priced calls, such as those to rural areas. In such areas, local carriers charge high fees to long distance carriers in order to place calls. The law requires long distance carriers to pay the fees, though the ... » Continue reading Search Engine Watch Forum Discussions Google Shares Mobile Search Volumes  Sep 25, 2009 After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can ... » Join the discussion Duplicated Content in Subdomains  Sep 23, 2009 I am helping someone with an SEO issue and wanted to run this by the forum. On their website, they have the main domain (example.com) and about 8-10 additional subdomains for different cities where they do business (newyork.example.com, atlanta.example.com etc). The content on these additional domains is 98% ... » Join the discussion NEW Google Beta Keyword Tool - (Screen Shots) - Anyone else have this.  Sep 23, 2009 I noticed a preview of a beta version of the Keyword Tool, in one of our accounts: Anyone else have access to this in an Adwords account? ----------------------------- Initial Impressions: I'm disappointed that the option to only get traffic stats for *specific words seems to have vanished.* There are more words displayed yay...but if you ... » Join the discussion Top Jobs » Web Marketing Assistant San Francisco, United States » SEM Specialist Zeta Interactive New York, United States » Ad Sales Executive MyWebGrocer New York City, United States » Web Analytics Manager Capstrat, Inc. Raleigh, United States

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