SearchDay: Landing Page Optimization Pitfalls

Today's Columns: » Landing Page Optimization Pitfall -- Not Collecting Enough Data  » Managing Your Global Search Program  » Going the Distance -- Integration of Your Marketing Efforts  » Blogging for Search Engine Optimization  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 2, 2009

Today's Top Story: Tim Ash Landing Page Optimization Pitfall -- Not Collecting Enough Data  SEW EXPERTS: BY THE NUMBERS In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. » Full story » Print version Search Engine Watch Experts Columns Bill Hunt Managing Your Global Search Program  SEW EXPERTS: INTERNATIONAL SEM Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective. » Full story » Print version Carrie Hill Going the Distance -- Integration of Your Marketing Efforts  SEW EXPERTS: LITTLE BIZ Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI. » Full story » Print version Mark Jackson Blogging for Search Engine Optimization  SEW EXPERTS: ORGANIC SEO Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day This complimentary webinar and guide covers: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices - Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Google Investigating Reason for Widespread Gmail Outages [UPDATED] Posted by Nathania Johnson   Sep 2, 2009 UPDATE: Over at the Official Gmail Blog, Ben Treynor, VP Engineering and Site Reliability Czar, wrote that the problem was related to a server upgrade. They underestimated the load that would be placed upon the request server, and things got bottlenecked after that. Today, Gmail went down around 3:45 EST ... » Continue reading Bing Serves Up Most Successful Canadian Searches Posted by Nathania Johnson   Sep 2, 2009 Last month, Hitwise shared data showing the paltry number of Canadian searches deemed successful. Far too many Canadians have to refine searches in order to find what they're looking for. After receiving many requests to break down the data by search engine, Hitwise has revealed that Bing serves up the highest ... » Continue reading Posted by   » Continue reading Liana Evans of Serengeti Communications on Social Media Relationships Posted by Greg Jarboe   Sep 2, 2009 Last month, there were a number of sessions at SES San Jose 2009 and the Social Media & Video Strategies Forum that tried to link search and social media. One of them was entitled, "Social Media: Managing Conversations and Reputations When the User Is In Control." What your customers say ... » Continue reading Google Launches TV Advertising Contest Posted by Nathania Johnson   Sep 2, 2009 Want to win $25,000 worth of cable television advertising? Google's giving away just that in its "TV for All" contest. All you have to do is create a 30 or 60 second spot. If you don't have the resources, you can use Spotmixer for free. (Google began offering Spotmixer as a ... » Continue reading Search Engine Watch Forum Discussions Google not showing all 10 SearchResults  Aug 31, 2009 Has anyone noticed recently that google is only showing 8-9 actual search results for some keywords? I have seen this several times lately. It is like they have started to count Video Results and Shopping Results as part of the normal Web Results. Does anyone know if ... » Join the discussion Google Indexed pages fluxuating wildly  Aug 26, 2009 I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ... » Join the discussion Yahoo Directory - what's in store  Aug 22, 2009 With my directory listing coming up for renewal, at this point in the company's transition, I am debating on what advantages there might be for listings in the coming year. Isn't Yahoo pulling from Bing now? Even though they weren't giving much if any priority to Directory sites in their own ... » Join the discussion Top Jobs » SEM Marketer Doostang.com Palo Alto, United States » Director, Creative Services Incisive Media New York, United States » Director of Marketing Subway Miami, United States » Web Designer (303512-787) Priceline.com Incorporated Norwalk, White Papers

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