Webcast: True ROI-Driven Marketing: Turning Data into Results

Webcast: True ROI-Driven Marketing: Turning Data into Results Mobile Version | Web Version
	True ROI-Driven Marketing: Turning Data into Results Wednesday, September 23 @ 1pm EDT, 10am PDT FREE Webcast | Register now! Today's marketers spend millions on digital measurement programs and claim to base decisions on performance data rather than their intuition. However, technological limitations and common misconceptions can lead even the most seasoned marketers to make decisions which can harm their campaign performance. In order to achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make informed decisions about where to focus their resources. This webinar will cover: Fallacies about the "performance-based" data marketers use to make decisions How reporting misconceptions can undermine your campaign performance Today's technological limitations and what it will take to "close the loop" The future of campaign management and ROI-driven performance Adjusting your marketing lens for better decision-making today Speaker: David Gardner Ad Director New Business Manager, Webtrends David has more than a decade of experience using innovative technology solutions to help clients solve their most challenging business problems. Past clients include established companies like Sony, Gateway, Oracle, Chase, IndyMac and Backcountry.com, as well as smaller startups. He has been involved with search marketing industry for several years, primarily focused on enabling clients to measure and maximize ROI from their PPC, SEO, and other online marketing programs. As a product specialist, he helps search marketers understand how Webtrends Ad Director's algorithm-based solution can more effectively maximize paid search performance. David has an MBA from Kellogg at Northwestern, and has worked at Accenture and Saints Capital. Speaker: Marta Kazberuk Product Manager, Webtrends Marta has worked in the online industry since 2006, with emphasis in paid search. Previously she worked in digital and offline advertising in the agency sector. Her experience spans a variety of product, marketing, and services roles, both in the United States and abroad. She currently manages product planning and marketing for Webtrends Ad Director, an automated algorithmic solution for the management of paid search spend. Marta has a BA in International Development Studies from University of California, Los Angeles.		SES Berlin Nov 24-25 SES Chicago Dec 7-11 SES London Feb 16-18 Online Courses True ROI-Driven Marketing: Turning Data into Results Sept 23 Marketing with Video: Campaigns That Worked Sept 28 Search Ads + Display Ads: A Powerful One-Two Punch Sept 30 How to Run High Performance Branding Campaigns Oct 7
Social Media: Legal Risks and Rewards Sept. 21, 2009 The Harvard Club, NY, NY As social media emerges as a common business practice, your company must develop sound policies, best practices and be fully aware of potential legal issues. SOCIAL MEDIA: LEGAL RISKS & REWARDS will arm you with the tools necessary to protect your company, your intellectual property and most importantly your company's reputation in today's virtual world. Register at www.corpcounsel.com/socialmedia. Mention code SM50 and save $50!
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