SearchDay: Local Search Changing with the Seasons

Today's Columns: » Local Search Changing with the Seasons  » Click Fraud Not Dead Yet  » Bing Ads Show Strength in Key Verticals   » 5 Essential Skills of In-House Link Marketers   About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 18, 2009

Today's Top Story: Gregg Stewart Local Search Changing with the Seasons  SEW EXPERTS: LOCAL & MOBILE SEARCH Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. » Full story » Print version Search Engine Watch Experts Columns Marc Poirier Click Fraud Not Dead Yet  SEW EXPERTS: OUTSOURCED The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. » Full story » Print version Jason Tabeling Bing Ads Show Strength in Key Verticals  SEW EXPERTS: PROFITABLE PPC While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. » Full story » Print version Justilien Gaspard 5 Essential Skills of In-House Link Marketers  SEW EXPERTS: PROMOTION & LINK BUILDING Link marketing requires a skill set that combines multiple disciplines. Not every link marketer will excel at all five of these skills, but the more proficient they are in each area, the more likely they will be to succeed. » Full story » Print version News from the Search Engine Watch Blog Google Officially Launches DoubleClick Ad Exchange Posted by Nathania Johnson   Sep 18, 2009 A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. That news is now official. Google is boasting that its DoubleClick Ad Exchange will be a time-efficient way for publishers and advertisers to get their respective jobs done with regards to online ... » Continue reading Clearsaleing Offers Attribution Index to Help Allocate Marketing Budget Posted by Nathania Johnson   Sep 18, 2009 Clearsaleing has launched The American Attribution Index, designed to help online marketers allocate their marketing funds according to the most effective forms of advertising. They've released aggregate indices for Q1 2009 (pdf) for small, medium and large advertisers defined in the following manner: AAI: Aggregate--Large Advertisers (> $2 million/year online ad spend) ... » Continue reading Bulk Listing Verification Now Available for Google Maps Local Business Listings Posted by Nathania Johnson   Sep 18, 2009 Business owners have been able to bulk upload their local listings to Google Maps but have had to verify them individually. Until now. Google is now providing the opportunity to bulk verify bulk uploads. Said bulk uploads must meet the following criteria: Accurate and up-to-date data Minimum of 10 bulk uploaded listings already ... » Continue reading Online Video Streams Increase 41% in August 2009 Posted by Nathania Johnson   Sep 18, 2009 Nielsen Online has released new online video streaming data for August 2009. In news which should surprise no one, online video streaming is up. The number of videos watched increased 41% last month compared to August of 2008. Unique viewers were up 18% and vids per viewer were up 19.6%. Here's ... » Continue reading Google Unveils Quick Search Box for Android Posted by Nathania Johnson   Sep 18, 2009 The latest version of the Android SDK (version 1.6) was released earlier this week and one of more significant features included in the update is the Quick Search Box (QSB). The search feature would allow users to search both the device and the web. For developers, it will provide the opportunity ... » Continue reading Search Engine Watch Forum Discussions Strange AdWords going on...  Sep 17, 2009 I sell a program. Let's call it Photoshop even though it's not Photoshop. I run the same ad against two keywords [Photoshop] and [Photo Shop] as exact matches. I've been crunching some numbers and Google mysteriously reports that in the last 30 days there were approx. 9000 impressions for [Photoshop] and ... » Join the discussion similar external links - one way/two way  Sep 17, 2009 If two sites having very similar content are linked to each other, is this a benefit or a danger? One site encompasses broad topics, with sections of specialty, while the other site contains one of those specialties as its dedicated content. *Should the 'broad' site link to the 'specialty' site*: - same ... » Join the discussion page titles and tags - similarities  Sep 15, 2009 I've noticed sites doing multiple pages having exact same titles with sequenced tags, like: 'Search Engine Marketing' .com/search-engine-marketing.htm 'Search Engine Marketing' .com/search-engine-marketing*2*.htm 'Search Engine Marketing' .com/search-engine-marketing*3*.htm And these pages contain links to the other pages that basically name the subtitles/page content which is different on each page. Is there really any danger in this practice or having pages ... » Join the discussion Top Jobs » SEM Specialist Zeta Interactive New York, United States » Ad Sales Executive MyWebGrocer New York City, United States » Web Analytics Manager Capstrat, Inc. Raleigh, United States » Director, Digital Advocacy and Outreach Wal-Mart Stores, Inc. Washington, United States White Papers

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