SearchDay: Integration of Your Marketing Efforts

Today's Columns: » Going the Distance -- Integration of Your Marketing Efforts  » Blogging for Search Engine Optimization  » Can Social Media Be Measured?  » Google Analytics 101, Part 2  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 1, 2009

Today's Top Story: Carrie Hill Going the Distance -- Integration of Your Marketing Efforts  SEW EXPERTS: LITTLE BIZ Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Blogging for Search Engine Optimization  SEW EXPERTS: ORGANIC SEO Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? » Full story » Print version Liana Evans Can Social Media Be Measured?  SEW EXPERTS: SOCIAL MEDIA MARKETING There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. » Full story » Print version Ron Jones Google Analytics 101, Part 2  SEW EXPERTS: SEM 101 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day This complimentary webinar and guide covers: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices - Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Google and SpotMixer Expand Partnership to Include In-Stream Video Ads Posted by Nathania Johnson   Sep 1, 2009 Google and SpotMixer are teaming up to provide do-it-yourself in-stream video advertising. The ads can be produced for viewing on YouTube or the Google Content Network. The feature is free unless you want a professional voice-over. Those services begin at $50. This isn't the first time Google and SpotMixer have partnered up. ... » Continue reading Global Search Market Tops Over 100 Billion Searches a Month Posted by Greg Jarboe   Sep 1, 2009 comScore has just released a study of the global search market that shows more than 113 billion searches were conducted in July 2009. This represents a 41 percent increase compared to a year ago. Google attracted significantly more searches than any other search engine with 76.7 billion searches conducted, ... » Continue reading Yahoo! Sets More SearchMonkey Features to Default Posted by Nathania Johnson   Sep 1, 2009 Yahoo! is expanding the number of SearchMonkey features set to default-on in their search results. The update is the result of the completion of testing microformat templates. Now, sites that provide structured data according to Yahoo!'s specified formats will automatically get SearchMonkey default-on status, allowing an enhanced result to be ... » Continue reading Social Media Comprises 20% of All US Display Ad Impressions Posted by Nathania Johnson   Sep 1, 2009 comScore has released data from their Ad Matrix for July 2009 and found that social networking sites comprised over 20% of all US online display advertising impressions. MySpace and Facebook lead the pack with 9.2% and 8.2% respectively. MySpace served up 30 billion impressions to 64 million unique visitors while Facebook ... » Continue reading Google News Incorporates Search Suggestion Feature Posted by Nathania Johnson   Sep 1, 2009 Google Suggest, a query suggestion tool, has been added to Google News. The algorithm for the feature has been tweaked to feature news-related suggestions. The feature has been added to Google News in English, French, Italian, German and Spanish. ... » Continue reading Search Engine Watch Forum Discussions Google not showing all 10 SearchResults  Aug 31, 2009 Has anyone noticed recently that google is only showing 8-9 actual search results for some keywords? I have seen this several times lately. It is like they have started to count Video Results and Shopping Results as part of the normal Web Results. Does anyone know if ... » Join the discussion Google Indexed pages fluxuating wildly  Aug 26, 2009 I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ... » Join the discussion Yahoo Directory - what's in store  Aug 22, 2009 With my directory listing coming up for renewal, at this point in the company's transition, I am debating on what advantages there might be for listings in the coming year. Isn't Yahoo pulling from Bing now? Even though they weren't giving much if any priority to Directory sites in their own ... » Join the discussion Top Jobs » Director, Creative Services Incisive Media New York, United States » Director of Marketing Subway Miami, United States » Web Designer (303512-787) Priceline.com Incorporated Norwalk, » Interactive Director Doe-Anderson Louisville, United States White Papers

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