SearchDay: Google Plans Micropayment Platform

Today's Columns: » Google Plans Micropayment Platform for Publishers with Paid Content  » Links Top List of Search Engine Ranking Factors  » Why is Russia's Yandex the Fastest Growing Search Engine?  » Putting the 'Search' in Research  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 10, 2009

Today's Top Story: Google Plans Micropayment Platform for Publishers with Paid Content Posted by Nathania Johnson  Sep 10, 2009 Newspaper publishers and other media entities have made no secret about their desire to put content up behind a pay wall. The motivation behind it all is the slow death of traditional media and the loss of revenue that has come along with it. Now, Google is planning to assist that ... » Continue reading Search Engine Watch Experts Columns Sage Lewis Links Top List of Search Engine Ranking Factors  SEW EXPERTS: PROMOTION & LINK BUILDING In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force. » Full story » Print version Andy Atkins-Krüger Why is Russia's Yandex the Fastest Growing Search Engine?  SEW EXPERTS: INTERNATIONAL SEM Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology? » Full story » Print version Herndon Hasty Putting the 'Search' in Research  SEW EXPERTS: BIG BIZ Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities. » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day This complimentary webinar and guide covers: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices - Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog Police Use Online Mapping Services to Help Fight Crime Posted by Nathania Johnson   Sep 10, 2009 USA Today has a story on how police departments across the US are adding a new tool to their crime-fighting arsenal: online maps. A few startups out there are using public records to map out crime, which helps police departments track crime trends. Police departments are then able to send out ... » Continue reading Court Dismisses Lawsuit By Woman Unhappy with Yahoo! Search Results Posted by Nathania Johnson   Sep 10, 2009 This past February, a woman who was none too pleased with the search results for her name sued Yahoo! Beverly Stayart argued that the results were a false endorsement under the Lanham Act. The court has now dismissed her lawsuit, but since part of the dismissal was on procedural grounds, Stayart ... » Continue reading Bill Hunt of Back Azimuth Consulting to Keynote at SES Berlin Posted by Greg Jarboe   Sep 10, 2009 This morning, Incisive Media and BBP announced that Bill Hunt, President of Back Azimuth Consulting, will be the opening keynote speaker at the Search Engine Strategies (SES) Berlin Conference & Expo. I've known Bill since 2003 -- and he's one of the few experts who understands how to leverage ... » Continue reading New adCenter Feature Shows If Your Ad is Showing in Bing Posted by Nathania Johnson   Sep 10, 2009 So, you've set up your ad campaign for Bing in adCenter and now you want to know whether or not the ads are showing. Now, you can with a new feature called Ad Preview. The adCenter team has added this feature due to much request from advertisers. The Ad Preview enables ... » Continue reading Google Grows a Larger Search Box on Home Page Posted by Nathania Johnson   Sep 10, 2009 If something looks a little different on Google.com, don't adjust your screen. Something is different. The search box is bigger. The buttons below the search box are bigger and the text size for the query suggestions is larger as well. Google suggested the reasoning behind the change was to emphasize their focus ... » Continue reading Did Bartz Cash Out Of Yahoo? Not Really Posted by Frank Watsonhttp://www.kangamurramedia.com   Sep 10, 2009 There has been much made of Yahoo CEO Carol Bartz's sale of company stock over the past 9 months, but if you look at it pragmatically she has only sold a very small portion of her Yahoo stock. When she took on the job she was granted 5 million shares, according ... » Continue reading Search Engine Watch Forum Discussions Another seven don'ts for SEO  Sep 9, 2009 1. Don't give your customers high expectation. We all know that if you have more expectations on one thing, you will get more disappointments when you lose it. So, just do your work humbly and diligently. It also can make your customers to praise you. 2. Don't neglect analysis. All ... » Join the discussion Relative values of search engine positions  Sep 6, 2009 Is there any reasonably accepted ranking of the value of search engine result positions? For example, if position #1 is given a value of 1, what's the value of the #2 position? 0.5? Is this table of relative values from Greenhouse.com (http://seo-greenhouse.com/2008/11/serp-rank-traffic-calculator/) considered meaningful? » Join the discussion Google Search Partners?  Sep 3, 2009 Hello SEM friends. How do I view site usage data (time on site, pages / view, etc) for Google Search Partners? I've set my campaign to run on Google's Search Partners, but I can't see who they are nor can I see how they've interacted with the website using Google Analytics. ... » Join the discussion Top Jobs » SEM Marketer Doostang.com Palo Alto, United States » Director, Creative Services Incisive Media New York, United States » Director of Marketing Subway Miami, United States » Web Designer (303512-787) Priceline.com Incorporated Norwalk, White Papers

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