SearchDay: Internet Marketing is Like Talking to Children

Today's Columns: » Internet Marketing is Like Talking to Children  » Location-Based Services: Discovering Old and New Paths   » PPC Integration: Integrating PPC with SEO, Part 2   » Common Mistakes When Hiring an Online Promotions Person  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 4, 2009

Today's Top Story: Frank Watson Internet Marketing is Like Talking to Children  SEW EXPERTS: SEM CROSSFIRE If you're looking to appeal to everyone, you often lose more than you think you'll gain. Not all of your customers are the same. Tailor your message to each group, as you would when speaking to children of different ages. » Full story » Print version Search Engine Watch Experts Columns Michael Boland Location-Based Services: Discovering Old and New Paths  SEW EXPERTS: LOCAL & MOBILE SEARCH Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective? » Full story » Print version Melissa Mackey PPC Integration: Integrating PPC with SEO, Part 2  SEW EXPERTS: PROFITABLE PPC Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. » Full story » Print version Justilien Gaspard Common Mistakes When Hiring an Online Promotions Person  SEW EXPERTS: PROMOTION & LINK BUILDING When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. » Full story » Print version What is the Value of Social Media? How National Geographic Sold 2,500 Subscriptions in One Day This complimentary webinar and guide covers: - MarketingSherpa- Which social media tactics are most effective? - National Geographic- 7 social media best practices - Omniture- Twitter and Facebook measurement strategies Download the Complementary Guide and Webinar Now News from the Search Engine Watch Blog How to Optimize for Bing Posted by Nathania Johnson   Sep 4, 2009 Over at the official Bing blog, Principal Group Program Manager Rajesh Srivastava is offering up some tips on how to conduct search engine optimization (SEO) for their engine. Much of Srivastava's advice is your basic SEO tips that you would apply for Google or Yahoo! But for you beginners out there, ... » Continue reading Google Domestic Trends Tracks Search Volume Across Economic Sectors Posted by Nathania Johnson   Sep 4, 2009 Google Finance has a new feature that uses Google Trends to show search volume as it relates to economic sectors. The feature is called Google Domestic Trends and it consists of 23 indexes. Ultimately, Google's goal is to predict economic indicators via search volume data. You can download Google Domestic Trends ... » Continue reading Yahoo! Search Index Update for September 2009 Underway Posted by Nathania Johnson   Sep 4, 2009 Over at Yahoo!, they're rolling out a new update to their search index. As usual, not much to report except - go check your rankings. Here's what they had to say over at the Yahoo! Search blog: » Continue reading Search Sharing Features Being Tested in Bing Posted by Nathania Johnson   Sep 4, 2009 It's no surprise in today's social networking culture that sharing features are being more and more incorporated on various sites. Bing is the latest with its test of sharing buttons for Twitter, Facebook and Email. Since it's a test, most searchers will not see the sharing feature, which is why ... » Continue reading Pepperjam Acquired by GSI Commerce Posted by Nathania Johnson   Sep 4, 2009 Pepperjam, an affiliate marketing network and search marketing agency, has been acquired by e-commerce and multichannel provider GSI Commerce. Wilkes-Barre, PA-based Pepperjam will run as a separate business unit of GSI Interactive. "The acquisition of Pepperjam is a strategic extension of our marketing services business that we believe will enhance ... » Continue reading Search Engine Watch Forum Discussions does https:// = duplicate content?  Sep 4, 2009 Somehow google found it's way onto a secure page of my site and started crawling. It indexed a bunch of non secure pages as https pages. I was afraid this would lead to duplicate content. I had tech support at my vendor help me block out the https in webmaster. ... » Join the discussion Google Search Partners?  Sep 3, 2009 Hello SEM friends. How do I view site usage data (time on site, pages / view, etc) for Google Search Partners? I've set my campaign to run on Google's Search Partners, but I can't see who they are nor can I see how they've interacted with the website using Google Analytics. ... » Join the discussion Cookies that last more than 30 days...  Aug 26, 2009 Hi, Is anybody aware of web analytics tools such as Omniture and the likes which cookies would last more than 30 days? I am currently measuring where people are accessing my website from thanks to a tool called Weborama. I'm doing that by creating tagged links that I place in my ads, ... » Join the discussion Top Jobs » SEM Marketer Doostang.com Palo Alto, United States » Director, Creative Services Incisive Media New York, United States » Director of Marketing Subway Miami, United States » Web Designer (303512-787) Priceline.com Incorporated Norwalk, White Papers

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