SearchDay: Improve Your SEM in Time for the Holidays

Today's Columns: » Improve Your SEM in Time for the Holidays  » How to Chase the Long Tail  » Will Social Media Drive a Web Without Walls?  » Mobile Search 101, Part 2  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay September 22, 2009

Today's Top Story: Herndon Hasty Improve Your SEM in Time for the Holidays  SEW EXPERTS: BIG BIZ While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December. » Full story » Print version Search Engine Watch Experts Columns Eric Enge How to Chase the Long Tail  SEW EXPERTS: ORGANIC SEO Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it? » Full story » Print version Erik Qualman Will Social Media Drive a Web Without Walls?  SEW EXPERTS: SOCIAL MEDIA MARKETING The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness? » Full story » Print version Ron Jones Mobile Search 101, Part 2  SEW EXPERTS: SEM 101 One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. » Full story » Print version Buy Relevant Links Today! Find links for your niche in the largest publisher network. Text Link Ads will work with you to find you relevant links. Buy traditional links or links within content and see the results! Join now and get $100 off your first order! News from the Search Engine Watch Blog Yahoo! Rolls Out New Web Search to All Users Posted by Nathania Johnson   Sep 22, 2009 Last month, Yahoo! tested a new search that featured 3 columns and updated search results. Now, they're rolling out the new web search to all users in the U.S., U.K., France, Spain, Mexico, and India. Image and video search results are being revamped as part of the update as ... » Continue reading Google Asserts That Keyword Meta Tags are NOT Used in Rankings Posted by Nathania Johnson   Sep 22, 2009 Over at the Google Webmaster Central blog, Matt Cutts is reminding people that Google doesn't use keyword meta tags to rank sites for its main web search. Keyword meta tags are used in the Google Search Appliance, but that's for enterprise search, not their main search product. Google does take information from ... » Continue reading comScore and Omniture Partner Up for Digital Audience Measurement Service Posted by Nathania Johnson   Sep 22, 2009 Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically, Omniture's Web analytics will be paired up with comScore's new Media Metrix 360 hybrid audience measurement to provide intelligence for media planning. "Since the rise of digital advertising, advertisers ... » Continue reading Google Analytics API Now Features Event Tracking, Navigation Data, and Increased Filter Length Posted by Nathania Johnson   Sep 22, 2009 The Google Analytics team has released new features for their API. They include event tracking, navigation data, and increased filter length. For event tracking you can do fancy things like: the total number of times a white paper is downloaded the length of time it takes to load a video the number of validation ... » Continue reading Search Engine Watch Forum Discussions Google Adwords Preview Tool - Natural Results are not Geo-Targeted  Sep 22, 2009 Perhaps someone could verify this. https://adwords.google.com/select/AdTargetingPreviewTool You would assume the _natural results_ would also be based on the GEO-TARGET of the location chosen to test (The ADS are). I am suspecting that the *natural results* are not based on the location of the test but are showing normal local preview ... » Join the discussion Optimising websites for small businesses  Sep 18, 2009 SEO is generally considered for large websites but we don't talk much about small ones for businesses such as plumbers, hairdressers etc. What is the best way to approach this in order to get some traffic and most of all to generate some business bearing in mind the budget for investment ... » Join the discussion Some small and medium-sized enterprises don't understand SEO very well  Sep 21, 2009 In my opinion, the small and medium-sized enterprises should do SEO for making money, not for ranking. So, there are some principles for you. Firstly, you should know that SEO is just a method for your website's promotion. Next, the website's promotion is only a part for network marketing. Of ... » Join the discussion Top Jobs » SEM Specialist Zeta Interactive New York, United States » Ad Sales Executive MyWebGrocer New York City, United States » Web Analytics Manager Capstrat, Inc. Raleigh, United States » Director, Digital Advocacy and Outreach Wal-Mart Stores, Inc. Washington, United States White Papers

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