Webcast: Search Ads + Display Ads: A Powerful One-Two Punch

Webcast: Search Ads + Display Ads: A Powerful One-Two Punch Mobile Version | Web Version
	Search Ads + Display Ads: A Powerful One-Two Punch Wednesday, September 30 @ 1pm EDT, 10am PDT FREE Webcast | Register now! This webinar will talk about how recent studies show that search and banner advertising used together can drive sales more effectively than either channel by itself. Search and display advertising together boost click-through rates by 22 percent on average, and they boost onsite engagement and both online and offline purchasing. Display ads also offer advantages that search cannot, including the ability to build brand awareness, scale with growth, and reach new customers when they aren't actively searching - which is about 95% of the time. Banner ads can now be just as easy and cost-effective as search ads, with similar metrics to prove return on advertising spend - and recent advances in technology have put display advertising within reach of all advertisers, regardless of advertising budget. In this webinar, we'll talk about all the new evidence that shows why display advertising is now a compelling option for even small- and medium-sized business. Speaker: Jamie Lomas VP, Sales and Strategic Partnerships Jamie Lomas manages AdReady's direct revenue initiatives, including sales and client services for AdReady DIY, AdReady Premium, and AdReady for Agencies. He brings more than fourteen years of experience in online media sales, business development, and marketing. He currently serves on the Broadband, Sponsorship, and Terms and Conditions Committees for the Internet Advertising Bureau. In addition, he has been a guest lecturer on the UWTV television network and has participated as a speaker at many industry events. Speaker: Rob Graham VP of Creative & Technical Training, Laredo Group Rob Graham is currently the Vice President of Creative & Technical Training at the Laredo Group and has been an interactive communications and marketing specialist in the areas of production, training and marketing since 1990. Rob was formally the CEO of LearningCraft, a training company providing live workshops and online training to help brand managers, agencies and web publishers achieve maximum ROI using Search Engine Marketing, Rich Media Advertising, Behavioral Targeting and other online marketing technologies before it was acquired by the Laredo Group.		SES Berlin Nov 24-25 SES Chicago Dec 7-11 SES London Feb 16-18 Online Courses True ROI-Driven Marketing: Turning Data into Results Sept 23 Marketing with Video: Campaigns That Worked Sept 28 Search Ads + Display Ads: A Powerful One-Two Punch Sept 30 How to Run High Performance Branding Campaigns Oct 7
Sponsorship/Exhibiting Opportunities e-mail: sales@searchenginestrategies.com phone: +1 212-457-4993 Registration Questions e-mail: registration@searchenginestrategies.com phone: +1 800-955-2719 To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Fl, New York, NY 10271 Please include the e-mail address which you have been contacted with. Click here to update your profile or stop messages from Incisive Media.