SearchDay: A Closer Look at the Second Tier Ecosystem

Today's Columns: » A Closer Look at the Second Tier Ecosystem  » The Year of Mobile: Closer Than We Think?  » Link Building With a Small Budget  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay November 13, 2009

Top Jobs Senior Manager, Channel Sales Yahoo! Sunnyvale, United States Senior Manager, Partner Management Yahoo! Sunnyvale, United States Senior Search Analyst U.S. International Media Los Angeles, United States New York, United States Senior Digital Planner U.S. International Media Los Angeles, United States Webmaster - Marketing West Virginia School of Osteopathic Medicine Lewisburg, United States Today's Top Story: Marc Poirier A Closer Look at the Second Tier Ecosystem  SEW EXPERTS: OUTSOURCED Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance. » Full story » Print version Search Engine Watch Experts Columns Gregg Stewart The Year of Mobile: Closer Than We Think?  SEW EXPERTS: LOCAL & MOBILE SEARCH Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. » Full story » Print version Justilien Gaspard Link Building With a Small Budget  SEW EXPERTS: PROMOTION & LINK BUILDING Some do-it-yourself link marketing strategies. » Full story » Print version $50 in Matched Clicks on LookSmart! LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks! News from the Search Engine Watch Blog Google Adds AdSense for Feeds, Feedburner Data to Analytics Posted by Nathania Johnson   Nov 13, 2009 If you use AdSense for Feeds or Google Feedburner to manage RSS feeds on your site - and you use Google Analytics - then you'll be glad to know Google is connecting the two. You'll be able to iew click data for your feeds services in Google Analytics. Analytics ... » Continue reading Google Updates AdWords Editor Posted by Nathania Johnson   Nov 13, 2009 A new version of Google's AdWords Editor has been released. Version 7.6.1's new features include: Ad scheduling and advanced location targeting Add/Update Multiple Campaigns Account tree editing Promoted Video ads Export spreadsheet with images (ZIP) Updated features include: Keyword expansion Campaign and ad group pickers Import CSV error export There's also new bidding terminology: Max. CPC Search - (previously Max. CPC) Max. ... » Continue reading Bing in the UK: Search Out of Beta, Maps Launches Posted by Nathania Johnson   Nov 13, 2009 Bing is officially lifting the beta label from their search offering in the UK. Searchers will experience features that US searchers get including homepage hotspots, visual search, and Twitter integration. The Bing UK shopping search will be integrated with Ciao UK. Meanwhile, Bing Maps is launching in the UK. Previously, UK ... » Continue reading Google Acquires VoIP Company, Gizmo5 Posted by Nathania Johnson   Nov 13, 2009 Google has acquired Gizmo5, a Voice over the Internet Protocol network and software provider. The acquisition is designed to enhance Google Voice, but it's a game changer. Google has been answering to the FCC lately about concerns over potential regulatory violations surrounding it's Voice service. AT&T publicly complained that Google had ... » Continue reading YouTube to Add Support for 1080p HD Video Posted by Nathania Johnson   Nov 13, 2009 YouTube has announced that they will begin supporting 1080p HD video. The support will begin sometime next week. Previously, the max HD resolution was 720p. Resolution for a given video will depend on the resolution on the source of the video. In other words, a video will need to be uploaded ... » Continue reading We Have No Index, No Follow, Canonical Tags: How About Specific Keyword Blocking Posted by Frank Watsonhttp://www.kangamurramedia.com   Nov 13, 2009 A member over at the SEW forums suggested the need for a no listing in search results for specific keywords tag and the concept is a good one. We have negative keyword options for paid search, why not an option for blocking what terms a site appears in the search ... » Continue reading Leapfish Launches Portal, Search For "Living Web" Posted by Frank Watsonhttp://www.kangamurramedia.com   Nov 13, 2009 Leapfish has launched an entry portal for web users to what they are calling "the Living Web" as they show in their impressive YouTube commercial below. Basically Leapfish offers a start page for web users where they can watch their Facebook and Twitter accounts as well as set up feeds ... » Continue reading Search Engine Watch Forum Discussions New Meta Tag for SEO?  Nov 12, 2009 I was wondering why the search engines have not yet introduced a new meta tag that targets negative keywords? If relevance is key, such a meta tag would stop your site from showing for totally irrelevant keywords e.g. the obvious example would be a negative keyword of "free" if your ... » Join the discussion naming and redirection of a website  Nov 11, 2009 I have got 2 sites *site A* - sells clothes and footwear *site B* - sells stationery now I want to name *site B* with a new name and thereafter the old name shall no more exist. both the sites, A and B, are doing good (page rank and organic traffic) *Practice - 1* - add ... » Join the discussion Caffeine is ready for a larger audience  Nov 10, 2009 Now that Google announced (http://www.google.com/errors/caffeine/unavailable.html) the end of this sandbox... what´s going to be next? When do you think they are going to activate Caffeine "more widely"? :confused: » Join the discussion I think I know why Yahoo is failing  Nov 10, 2009 I have a paid inclusion for local search account with Yahoo as well as a regular PPC campaign with them. I do mostly adwords, but look at my work with Yahoo as a way to add a little bit to what I am doing. With my PPC campaign, it was paused ... » Join the discussion White Papers

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