SearchDay: Measuring Success 101, Part 2

Today's Columns: » Measuring Success 101, Part 2  » Social Media FAQs  » Gain Efficiencies with a Global Search Center of Excellence  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay November 30, 2009

Top Jobs Sr. Graphic Designer - Online/Digital Trident Marketing Southern Pines, United States Paid Search Manager Trident Marketing Southern Pines, United States Associate Director, Client Strategy & Development Resolution Media Los Angeles, United States Copywriter for Advertising Agency Moxie Interactive Atlanta, United States Director of eStrategy Carnegie Hall New York, United States Today's Top Story: Ron Jones Measuring Success 101, Part 2  SEW EXPERTS: SEM 101 Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics. » Full story » Print version Search Engine Watch Experts Columns Erik Qualman Social Media FAQs  SEW EXPERTS: SOCIAL MEDIA MARKETING Answers to some of the most often asked questions about social media marketing. » Full story » Print version Bill Hunt Gain Efficiencies with a Global Search Center of Excellence  SEW EXPERTS: INTERNATIONAL SEM A central search team can help drive your search marketing success and minimize the number of search crises you encounter each day. » Full story » Print version Transform Spreadsheets Into Interactive Dashboards for $195 Discover a new level of displaying number-intensive reports with Xcelsius Present for only $195. Transform spreadsheets into professional-looking, interactive presentations in just a few minutes. Make informed decisions based on what-if scenarios. Learn More and Download at our online store News from the Search Engine Watch Blog Google Takes on Ask.com in Deals, Yahoo! in Times Square Posted by Nathania Johnson   Nov 30, 2009 Google has launched a new Deals page, almost two months after Ask.com unveiled their new Deals site. Google's Deals page features the 900 retailers included in Google Checkout. The Deals site ain't pretty either: You can access the Google Deals site at www.google.com/checkout/deals.html Meanwhile, Google is taking on Yahoo! in Times Square. ... » Continue reading Signs of Recovery? Online Shopping Up 11% on Black Friday Posted by Nathania Johnson   Nov 30, 2009 comScore is releasing its first round of data for the 2009 Christmas shopping season, and the news is much better than last year. Last year, online shopping on Black Friday was up only 1% from the year previous, coming in at $534 million. Well, this year online shopping on Black Friday ... » Continue reading Cyber Monday Started on Black Friday for Amazon.com Posted by Greg Jarboe   Nov 30, 2009 According to Experian Hitwise, Amazon.com was the top visited retail site on Black Friday 2009. Retail traffic to Amazon.com was up 22% on Black Friday 2009 versus Black Friday 2008. Apparently, some people didn't wait for Cyber Monday to start their online shopping for the holidays. ‏ Amazon.com received ... » Continue reading Go to SES Chicago for 12 bloggers blogging Posted by Greg Jarboe   Nov 30, 2009 Search Engine Strategies Chicago gets underway next week at the Hilton Chicago. During the past 11 weeks, I've shared 11 important reasons for going to this must-attend event. For those of you who want to join in the chorus, they are: 11 topics breaking, 10 authors speaking, nine trainers training, eight ... » Continue reading Affiliate Convention LA Next Week, Free Admission Open Til Friday Posted by Frank Watsonhttp://www.kangamurramedia.com   Nov 30, 2009 Affiliate Convention starts next week in Los Angeles and if you act fast there is still the chance to get full access for free until Friday. WebmasterRadio.FM and AffEuro.com are bringing the second Affiliate Convention to the Hyatt Regency Century Plaza in Los Angeles California on Thursday December 3rd and Friday ... » Continue reading Cyber Monday: Not the Biggest Online Shopping Day of the Year (Yet) Posted by Nathania Johnson   Nov 30, 2009 Over at Focus.com, they've graphed out some juicy data collected by the National Retail Federation and comScore showing that Cyber Monday is not the biggest online shopping day of the year. Not yet, at least. Every year, the biggest online shopping day of the year becomes earlier and earlier. In 2000, ... » Continue reading Search Gives Back: eZanga Gets Jolly and Donates Thousands to Charity Posted by Nathania Johnson   Nov 30, 2009 eZanga is spreading holiday cheer in a big way this year. So far they've donated thousands to the following: M.O.T. Big Ball M.O.T. Senior Center Toys for Tots Fulfilling wishlists for local kids and seniors Do you have a "Search Gives Back" story to share? Contact me here and let me know. ... » Continue reading Michael Jackson #1 Bing Query of 2009 Posted by Nathania Johnson   Nov 30, 2009 Bing has released its top queries for 2009. The late King of Pop tops the list, followed by a popular social network and a pandemic disease. Michael Jackson Twitter Swine Flu Stock Market Farrah Fawcett Patrick Swayze Cash for Clunkers Jon and Kate Gosselin Billy Mays Jaycee Dugard » Continue reading Search Engine Watch Forum Discussions Does organic SEO have a future in Google?  Nov 30, 2009 I'm normally not down with the SEO is dead crowd ;-), but the recent talk (started by Aaron Wall who normally doesn't spread too much FUD) about Google basically acting as an affiliate in their own SERPs (for product searches, etc.) and pushing down the organic listings below the fold, ... » Join the discussion Google manually adjusts results?  Nov 30, 2009 I read somewhere that Google has been known to manually adjust search result placement for a domain for a 'considered' misdemeanor which doesn't warrant a ban. Is there any truth to this? What can be done? I think my site might be affected - we've been permanently dropped from 1st place for ... » Join the discussion how to improve negative score in forum?  Nov 30, 2009 Hey guys, how can someone improve his negative scoring » Join the discussion Saving IP addresses: now illegal in Germany  Nov 28, 2009 I would link to the article, I just read, but it was completely in German... (the only German seo blogger whose blog I read regularly blogged about it and considers it a very big problem for e-commerce in Germany - so I think it's not just one of those rumours) I'll ... » Join the discussion White Papers

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