Webcast: Interactive Attribution: The Last Click Measurement Is Dead. Now What?

Webcast: Interactive Attribution: The Last Click Measurement Is Dead. Now What? Mobile Version | Web Version
	Interactive Attribution: The Last Click Measurement Is Dead. Now What? Tuesday, December 1 @ 1pm EST, 10am PST FREE Webcast | Register now! Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touch points in a consumer's purchase path. In this webcast you'll learn: The shifting trends in the market How to gain value by adopting attribution measurement practices Who the key players in the industry are This is the first time attribution vendors have been evaluated, yielding groundbreaking insights that are valuable for interactive marketers, vendors, and publishers alike. REGISTER NOW		REGISTER NOW   Speakers Emily Riley Senior Analyst Forrester Research, Inc. Adam Goldberg Co-Founder and CIO ClearSaleing   Moderator Mike Grehan VP, Global Content Director Incisive Media   Webcast Sponsor   Get Connected
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