SearchDay: Search as a Branding Channel

Today's Columns: » Search as a Branding Channel  » Integrating Search, Part 2  » Do Follow  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay November 6, 2009

Top Jobs Senior Digital Planner U.S. International Media Los Angeles, United States Senior Search Analyst U.S. International Media Los Angeles, United States New York, United States Webmaster - Marketing West Virginia School of Osteopathic Medicine Lewisburg, United States Web Marketing Manager Harvard Business Publishing Watertown, United States Director, Audience Development TheStreet.com New York, United States Today's Top Story: Herndon Hasty Search as a Branding Channel  SEW EXPERTS: BIG BIZ Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. » Full story » Print version Search Engine Watch Experts Columns Joshua Palau Integrating Search, Part 2  SEW EXPERTS: OUTSOURCED Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. » Full story » Print version Sage Lewis Do Follow  SEW EXPERTS: PROMOTION & LINK BUILDING Pros and cons of building links through blog comments. » Full story » Print version News from the Search Engine Watch Blog Google AdWords Updates Conversion Tracking Options Posted by Nathania Johnson   Nov 6, 2009 Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code. Conversions Under this tab, you'll view details about the conversion actions you're tracking. The "Tracking Status" column shows whether those actions are being tracked properly. The "Value" column displays the accumulated ... » Continue reading AOL Completes Financial Team, Names Additional Board Member in Advance Posted by Nathania Johnson   Nov 6, 2009 In preparation for being spun off from Time Warner, AOL has hired executives to their financial team and announced one additional board member. Here's a list of the financial execs: Mike Suffredini - Vice President and Treasurer Eoin Ryan - Vice President of Investor Relations Don Neff, currently a Senior Vice President of Finance, ... » Continue reading 5 Google Updates for 11/6/09: News, Maps, Books, Music and Mobile Posted by Nathania Johnson   Nov 6, 2009 It's the end of another eventful week in search blogging, and once again there are several Google updates just piled up waiting to be written about. So, we're saving everyone some time and just compiling them into one post. Check them out: Google News has a new sitemaps interface. You have ... » Continue reading Twitter Rolls Out Retweet Test [Screenshots] Posted by Nathania Johnson   Nov 6, 2009 Back in August, Twitter said it was developing a system of officially bringing the Retweet to the social network. Now, they're unrolling the test to a limited group of users. Retweeting is quite simple. When you see a Tweet you want to retweet, simply mouseover the lower right corner of ... » Continue reading Google Launches Closure Tools: A Javascript Candy Store Posted by Frank Watsonhttp://www.kangamurramedia.com   Nov 6, 2009 The Google Code blog announced the launch of a compiler, library, inspector and templates for sites to use to improve their javascript usage. The tools were "all started as 20% projects and hundreds of Googlers have contributed thousands of patches." This central open source of all things javascript should prove very ... » Continue reading Click Forensics Unveils Online Audience Verification Platform for Shopping Engines Posted by Nathania Johnson   Nov 6, 2009 At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for comparison shopping search engines. The technology evaluates traffic to determine its value to merchant partners. "Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine ... » Continue reading It May Be The Queen's English, But Google Likes US Results in the UK Posted by Frank Watsonhttp://www.kangamurramedia.com   Nov 6, 2009 As a post at Paul Carpenter's blog notes Google seems to have a preference for US site listings for people searching from the UK. This situation has been discussed before (examples can be found here and here) - and there is even a video from Matt Cutts in the blog ... » Continue reading PRSA 2009 International Conference Features Two Online Marketing Heroes Posted by Greg Jarboe   Nov 6, 2009 I'll by flying to San Diego this weekend to speak at the PRSA 2009 International Conference next week. Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, will also be speaking at the annual Public Relations Society of America event. Odden is speaking on ... » Continue reading Search Engine Watch Forum Discussions Images appearing AdWords  Nov 5, 2009 Have any of you seen these types of ads in AdWords? Is this something that is now available to everyone? http://www.box.net/shared/static/b23kg7hkq3.gif » Join the discussion duplicity filter...........Please help  Nov 5, 2009 Hi There is a big problem going on with my business site's services page. here is the problem explained: Since last few months my services page is not shown in the Google SERPs for its keywords, I am targeting. And yesterday I came to know that Google has crawled and indexed the ... » Join the discussion page tags - repeat root url terms?  Nov 5, 2009 Watching G, and MSN, I see a very slow trend of G shying away from descriptive tags in existence. Although there are many, many repeat terms. What is the trend and what might be harmful? This is for a new site being launched. --> What about repeat terms? --> What ... » Join the discussion Whois Privacy Programs Illegal  Nov 4, 2009 Not exactly, but recent court rulings support claims that if you falsify your whois information and use a privacy program you could be nailed. A ruling by the US Court of Appeals 9th Circuit in the case of U.S. v Kilbride has determined that using whois privacy on domains can be ... » Join the discussion White Papers

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