SearchDay: Measuring Success 101, Part 1

Today's Columns: » Measuring Success 101, Part 1  » Marketing Tactics vs. Social Media Strategy  » Frugal Is the New Black  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay November 23, 2009

Top Jobs Account Manager Varick Media Management New York, United States Reporting and Data Analyst Varick Media Management New York, United States Publisher Confidential Leading Publisher New York, United States Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO) Barnes & Noble.com New York, United States Senior Manager, Channel Sales Yahoo! Sunnyvale, United States Today's Top Story: Ron Jones Measuring Success 101, Part 1  SEW EXPERTS: SEM 101 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. » Full story » Print version Search Engine Watch Experts Columns Liana Evans Marketing Tactics vs. Social Media Strategy  SEW EXPERTS: SOCIAL MEDIA MARKETING Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? » Full story » Print version Joshua Palau Frugal Is the New Black  SEW EXPERTS: OUTSOURCED The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. » Full story » Print version News from the Search Engine Watch Blog Google Launches Mobile Coupons 4 Days Before Black Friday Posted by Nathania Johnson   Nov 23, 2009 Google is giving local businesses the ability to make their coupons available to mobile devices. Accessing Coupons You can find coupons on the recently launched Place Pages, which are accessed by searching Google Maps. Offering Coupons If you already have a printable coupon available, you can simply select an option to make those ... » Continue reading Yellow Journalism: New York Times Calls for Bing Boycott Over Chinese Results Posted by Nathania Johnson   Nov 23, 2009 Nicholas Kristoff took to the pages of the New York Times to call for a boycott of Bing. Yes, Kristoff is attempting to create the news instead of just cover it, and yes, that goes against the fundamentals covered in any Journalism 101 class. Kristoff claims that Bing is cozying up ... » Continue reading AOL Previews New Brand Identity for Independence Day Posted by Nathania Johnson   Nov 23, 2009 AOL will be going independent in December and they've unveiled their new branding. A new minimalist font has been selected, the "o" and the "l" have been lowercased, a hip period has been added. I love closure. Oh - and the company name will be set against an ever-changing image. ... » Continue reading If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking Posted by Greg Jarboe   Nov 23, 2009 Search Engine Strategies Berlin is being held this week at the Crowne Plaza Berlin City Centre, and SES Chicago 2009 gets underway in two weeks at the Hilton Chicago. During the past 10 weeks, I've shared 10 important reasons for going to these must-attend events. For those of you who ... » Continue reading Shaking My Head at Steve Ballmer... Posted by Nathania Johnson   Nov 23, 2009 Last week, I was shaking my head at Mark Cuban. He suggested that Microsoft pay online publishers to de-index their sites from Google. Presumably, then Bing could go out there and say "Hey, search us to find the Wall Street Journal." I scoffed. I laughed. Who would do such a thing? ... » Continue reading Search Engine Watch Forum Discussions How do you find Google Customer service...?  Nov 23, 2009 Hey guys, Earlier i had an issue with my clients account and i have reported to Google Adwords but they replied very late till then my client was very much angry... What should i do if they are not responding on time? » Join the discussion How do you find Google Customer service...?  Nov 23, 2009 Hey guys, Earlier i had an issue with my clients account and i have reported to Google Adwords but they replied very late till then my client was very much angry... What should i do if they are not responding on time? » Join the discussion Does it feasible to use Adwords on a new site  Nov 21, 2009 Hope this is not a Dumb post but for a brand spanking new site, is there any negative effects from an SEO perspective on starting an adwords campaign right away? Or does it make sense to wait a period of time until the search engines have indexed the site. » Join the discussion Does anybody likes the interface of YSM  Nov 20, 2009 Hey guys, I have been working on Google and Yahoo and found that the Yahoo interface a lil complicated as compared to Google...Does anyone else has noticed this .... » Join the discussion White Papers

Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 6th Floor, New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved. Get a Free Email Marketing Demo All Search Engine Watch newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which may vary.