Tuesday, November 3, 2009

SearchDay: Google AdWords Launches Ad Sitelinks

Today's Columns: » Google AdWords Launches Ad Sitelinks  » Getting Started with a New SEO Project  » Search as a Branding Channel 
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SearchDay November 3, 2009
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SES Chicago - December 7-11, 2009

Today's Top Story:

Google AdWords Launches Ad Sitelinks
Posted by Nathania Johnson  Nov 3, 2009

Google is introducing sitelinks to AdWords. If you're not familiar, sitelinks are links to pages deeper on a website. We've seen them in organic results for quite awhile. Ad Sitelinks are only being launched to advertisers that meet a high-quality threshold. If your account qualifies, go to your Campaign Settings ...
» Continue reading


Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric
Enge


Getting Started with a New SEO Project
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
» Full story » Print version


SEW Expert - Herndon Hasty Herndon
Hasty


Search as a Branding Channel
More SEW EXPERTS: BIG BIZ SEW EXPERTS: BIG BIZ
Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season.
» Full story » Print version



News from the Search Engine Watch Blog

Google AdWords Unveils Holiday-Themed Templates for Display Ad Builder
Posted by Nathania Johnson   Nov 3, 2009

The holiday season is upon us and Google AdWords wants to help you get your display ads ready. They've just released new holiday-themed templates for Display Ad Builder. Here are some examples: Google launched Display Ad Builder a year ago and have been adding templates ever since. Still not convinced that display ...
» Continue reading

Bing Mobile App Available for BlackBerry Storm
Posted by Nathania Johnson   Nov 3, 2009

On the heels of releasing a more optimized mobile browser search experience, Bing is now releasing its mobile app for Verizon BlackBerry Storm users. Updates include: Map Your Way quick access to maps, driving directions and traffic information, plus an improved auto-locate feature. Quick Answers save favorite searches on a customizable mobile ...
» Continue reading

Google Gets Patent For Search Results Based on Query, Click Behavior
Posted by Frank Watsonhttp://www.kangamurramedia.com   Nov 3, 2009

Bill Slawski reports on a new Google patent that manipulates search results based on query patterns and click results. As Bill explains Google can track when people search for a few related terms and then click on a specific page and develop aggregated information when this action is repeated and ...
» Continue reading

Bing Ships New Imagery to Maps
Posted by Nathania Johnson   Nov 3, 2009

Bing has released new imagery on maps. The new release features high-resolution imagery - 15-30 centimeter - for the US, Canada and the UK. One of the biggest imagery updates? Vancouver - home to the 2010 Winter Olympics. It looks pretty good... ...
» Continue reading

Digging into Google Analytics for Mobile Applications
Posted by Nathania Johnson   Nov 3, 2009

Last week, Google Analytics expanded to offer reporting features for mobile applications on the iPhone and Android. But how does it work for mobile applications (or parts of mobile apps) that don't render HTML pages? Google says mobile app developers can tell Google Analytics what actions taken by users would trigger ...
» Continue reading

Google Related Links Returns - to Labs
Posted by Nathania Johnson   Nov 3, 2009

Google is bringing Related Links back, but in limited fashion. You can demo the tool, but if you want complete access, you need to request an invitation to the Labs version by sending an email to relatedlinks@google.com. What Related Links does is find similar links to a URL that you enter. ...
» Continue reading



Search Engine Watch Forum Discussions

What is the best way to structure URLs?  Nov 3, 2009
I have read a lot of conflicting advice on this, so it would be interesting to hear what your views are. What is the best way to structure URLs for SEO purposes? Some people say that pages should be close to the root of the domain. So we could have: mysite.com/product-one-keywords.html mysite.com/product-two-keywords.html But ...
» Join the discussion


Single or multi top-level tracking  Nov 2, 2009
My client has a .com domain which is already tracked in Google analytics. Now I want to add .ru to the same Google account but I am not sure whether to choose 'A single domain' (default) or 'multi top-level domains'. Both websites have the exact same domain name except for the extension ...
» Join the discussion


Non Important Page Stealing PR  Oct 30, 2009
Hi Guys, Ive been working on a client's site and ive noticed that for one of the keyword were going for, we are in the top ten but seem to be hanging around 8th-10th place. I have also noticed that another page in the site is also ranking for the same ...
» Join the discussion


Language suggestion when setting geo-targeting?  Oct 27, 2009
Maybe this is old news, but has anyone seen a new message under the Locations, Languages, and Demographics section of campaign settings that says: Based on your targeted locations, you may want to target pages that use these interface languages: * English * French * German * Japanese * Spanish I changed geo-targeted from state to metro ...
» Join the discussion





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