SearchDay: How to Get Started on Landing Page Optimization

Today's Columns: » How to Get Started on Landing Page Optimization  » Tiptoeing Your Way Into International Search Marketing  » Holiday Search Marketing? You'd Better Be!  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay November 11, 2009

Top Jobs Senior Manager, Partner Management Yahoo! Sunnyvale, United States Senior Manager, Channel Sales Yahoo! Sunnyvale, United States Senior Search Analyst U.S. International Media Los Angeles, United States New York, United States Senior Digital Planner U.S. International Media Los Angeles, United States Webmaster - Marketing West Virginia School of Osteopathic Medicine Lewisburg, United States Today's Top Story: Tim Ash How to Get Started on Landing Page Optimization  SEW EXPERTS: BY THE NUMBERS Tips for getting buy-in from high-level executives and other team members. » Full story » Print version Search Engine Watch Experts Columns Michael Bonfils Tiptoeing Your Way Into International Search Marketing  SEW EXPERTS: INTERNATIONAL SEM With global search growing rapidly, there has never been a better time to expand internationally. » Full story » Print version Carrie Hill Holiday Search Marketing? You'd Better Be!  SEW EXPERTS: LITTLE BIZ Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales. » Full story » Print version $50 in Matched Clicks on LookSmart! LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks! News from the Search Engine Watch Blog Bing Wave 2 Becomes Tsunami: Social Sharing, Travel and Health Posted by Nathania Johnson   Nov 11, 2009 In addition to the three updates we told you about earlier today, Bing has a bunch more as part of Bing Wave 2. Just like they other updates, they're rolling out over the course of days, so you may not see them all right away. Share Search Results When you get the ... » Continue reading Bing Launches Wolfram|Alpha Integration, Enhanced Hover Preview, and Full Page Weather/Events Results Posted by Nathania Johnson   Nov 11, 2009 Bing today is unleashing a flurry of big updates, all part of Bing Wave 2. Wolfram|Alpha Partnership First up is a new integration with Wolfram|Alpha in the diet and fitness category. As a result, users will be able to get information on nutrition and the Body Mass Index (BMI). Enhanced Hover Preview When ... » Continue reading Google Enables SafeSearch Locking Posted by Nathania Johnson   Nov 11, 2009 Google is offering additional protection for its "strict" SafeSearch options. When you receive the update, you'll be required to give your password to select the strict option or to change it back to moderate or off. When the strict SafeSearch is selected, bright bubbles with the primary colors of Google's famous ... » Continue reading Posted by   » Continue reading YouTube Tests Skip Button on Pre-Roll Ads Posted by Nathania Johnson   Nov 11, 2009 Over at our sister site ClickZ, Zachary Rodgers has the news on a new YouTube test where a "Skip" button is added to some Pre-Roll ads. This would allow users to avoid watching advertisements before the video they've chosen to watch. YouTube hopes the test will lead to more creative ads. ... » Continue reading Google Voice Gives Priority Invitations to Military Families Posted by Nathania Johnson   Nov 11, 2009 In honor of Veterans Day, Google Voice has announced that it will be giving priority Google Voice invitations to military families associated with the organization Blue Star Families. Over at the Google Voice blog, Jason Toff, Associate Product Marketing Manager explains: Military families encounter unique challenges and frequent separations, so staying ... » Continue reading Bing Incorporates MSN Content into Video Search Posted by Nathania Johnson   Nov 11, 2009 Recently, MSN unveiled its new homepage, which relies on structured data from Bing. Now, the MSN/Bing integration intensifies with a re-vamping of Bing's video search. Bing has updated its video search to incorporate high-quality MSN content. With the update, you'll be able to access videos from Hulu, MSN, ABC, and ... » Continue reading Google, Yahoo!, and Bing Launch Free Wifi Campaigns Posted by Nathania Johnson   Nov 11, 2009 The big three search engines all announced this week separate efforts to provide free Wifi in various locations. Google is offering free Wifi in 47 airports. See the list here. The campaign runs through January 15, 2010. Yahoo! is offering free Wifi to the 500,000 people who pass through Times Square each ... » Continue reading The Williams Defense: Twitter CEO Defends Retweet Functionality Posted by Nathania Johnson   Nov 11, 2009 Evan Williams, CEO of Twitter, has taken to his personal blog to defend the new, official implementation of Retweeting. The main problem that people have with Twitter's system is that Retweets do not appear as Retweets. Instead, Twitter inserts the original Tweet from someone you may or may not be ... » Continue reading LinkedIn Enables Simultaneous Twitter Updating Posted by Nathania Johnson   Nov 11, 2009 You can now update your status on LinkedIn and Twitter simultaneously. To do this, sign on to LinkedIn. Then, go to your home page and under the Inbox, look the status update box under "Network Updates." See the Twitter icon next to the "Share" submit button? Click that if you want ... » Continue reading Google Adds Street View to Hawaii, Int'l Locations; Latitude Gets History and Location Alerts Posted by Nathania Johnson   Nov 11, 2009 The Google Earth and Maps Team has been hard at work unloading a bunch of updates. First up, Street View images for the state of Hawaii have been added. Now, all 50 states have Street View. Additionally, Street View imagery has been added to 5 cities in Mexico, "huge swathes" of ... » Continue reading Search Engine Watch Forum Discussions naming and redirection of a website  Nov 11, 2009 I have got 2 sites *site A* - sells clothes and footwear *site B* - sells stationery now I want to name *site B* with a new name and thereafter the old name shall no more exist. both the sites, A and B, are doing good (page rank and organic traffic) *Practice - 1* - add ... » Join the discussion Caffeine is ready for a larger audience  Nov 10, 2009 Now that Google announced (http://www.google.com/errors/caffeine/unavailable.html) the end of this sandbox... what´s going to be next? When do you think they are going to activate Caffeine "more widely"? :confused: » Join the discussion I think I know why Yahoo is failing  Nov 10, 2009 I have a paid inclusion for local search account with Yahoo as well as a regular PPC campaign with them. I do mostly adwords, but look at my work with Yahoo as a way to add a little bit to what I am doing. With my PPC campaign, it was paused ... » Join the discussion Why are search results from google so different from the others?  Nov 10, 2009 Why are google's search results so different from Bing, Yahoo etc? Yes i know they're all different algorithms (although I thought Yahoo now used Googles search results?). But surely they are all striving for the the same thing so their results shouldn't be too different. My business ranks number 1 or 2 ... » Join the discussion White Papers

Send us Feedback | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy To unsubscribe, sign up for other newsletters or to change your e-mail address: Update Your Profile Incisive Media Plc. 120 Broadway, 6th Floor, New York, NY 10271 Incisive Interactive Marketing LLC. 2009 All rights reserved. Get a Free Email Marketing Demo All Search Engine Watch newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which may vary.