SearchDay: Link Building With a Small Budget

Today's Columns: » Link Building With a Small Budget  » How to Get Started on Landing Page Optimization  » Tiptoeing Your Way Into International Search Marketing  About | Blog | Forums | Search Marketing Topics | Ratings & Stats | View Online SearchDay November 12, 2009

Top Jobs Senior Manager, Partner Management Yahoo! Sunnyvale, United States Senior Manager, Channel Sales Yahoo! Sunnyvale, United States Senior Search Analyst U.S. International Media Los Angeles, United States New York, United States Senior Digital Planner U.S. International Media Los Angeles, United States Webmaster - Marketing West Virginia School of Osteopathic Medicine Lewisburg, United States Today's Top Story: Justilien Gaspard Link Building With a Small Budget  SEW EXPERTS: PROMOTION & LINK BUILDING Some do-it-yourself link marketing strategies. » Full story » Print version Search Engine Watch Experts Columns Tim Ash How to Get Started on Landing Page Optimization  SEW EXPERTS: BY THE NUMBERS Tips for getting buy-in from high-level executives and other team members. » Full story » Print version Michael Bonfils Tiptoeing Your Way Into International Search Marketing  SEW EXPERTS: INTERNATIONAL SEM With global search growing rapidly, there has never been a better time to expand internationally. » Full story » Print version $50 in Matched Clicks on LookSmart! LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks! News from the Search Engine Watch Blog Google Webmaster Tools Updates Keywords User Interface Posted by Nathania Johnson   Nov 12, 2009 Google has updated the Keywords user interface in Webmaster Tools. The update includes: Daily data updates Details on how often specific keywords were found Displaying up to 10 URLs that contain a keyword Significance column comparing each keyword's frequency to the most popular keyword's frequency This tool really helps you know how Google sees your ... » Continue reading AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner Posted by Nathania Johnson   Nov 12, 2009 Google AdWords has unleashed a heap of updates, so let's dive right in and see what's going on. Product Listing Ads This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make ... » Continue reading Google Continues Pursuit of Entertainment Search with Movie Results Update Posted by Nathania Johnson   Nov 12, 2009 Recently, Google unveiled its new music search and today Google is showing further interest in entertainment searches by announcing updates to its movie search. Visit Google.com/movies to view the updates. Here's what to expect: Genre filters: Helps you decide what movies to see. Comprehensive movie pages: Shows plot summary, reviews, local showtimes, trailer ... » Continue reading Nielsen Rankings Show Google Up at Yahoo! and Bing's Expense Posted by Nathania Johnson   Nov 12, 2009 Earlier today, Greg Jarboe informed us about Hitwise's search share data and how it showed Bing continued to have momentum. But Nielsen has released their search share data for October 2009 and it's painting a different picture. The data shows Google gaining 2 points in the past two months. This came ... » Continue reading Bing Searches Increase 7 Percent in October 2009 Posted by Greg Jarboe   Nov 12, 2009 My colleague Nathania Johnson reported yesterday that "Bing Wave 2 Becomes Tsunami: Social Sharing, Travel and Health." I didn't get the news until this morning, because I was flying from San Diego back to Boston. But I also found this press release in my email inbox: "Bing Searches Increase 7 ... » Continue reading Yahoo! Launches Mobile Site for U.S. Hispanic Users Posted by Nathania Johnson   Nov 12, 2009 Yahoo! has launched a site in Español targeted for the U.S. Hispanic market. The site is available for over 1,900 devices at http://espanol.yahoo.com. Here's what you can expect: Discover via results from Yahoo!'s award-winning mobile Search, editor-selected content, and U.S. and global news content presented in Spanish, including the "América Latina" news ... » Continue reading Search Engine Watch Forum Discussions New Meta Tag for SEO?  Nov 12, 2009 I was wondering why the search engines have not yet introduced a new meta tag that targets negative keywords? If relevance is key, such a meta tag would stop your site from showing for totally irrelevant keywords e.g. the obvious example would be a negative keyword of "free" if your ... » Join the discussion naming and redirection of a website  Nov 11, 2009 I have got 2 sites *site A* - sells clothes and footwear *site B* - sells stationery now I want to name *site B* with a new name and thereafter the old name shall no more exist. both the sites, A and B, are doing good (page rank and organic traffic) *Practice - 1* - add ... » Join the discussion Caffeine is ready for a larger audience  Nov 10, 2009 Now that Google announced (http://www.google.com/errors/caffeine/unavailable.html) the end of this sandbox... what´s going to be next? When do you think they are going to activate Caffeine "more widely"? :confused: » Join the discussion I think I know why Yahoo is failing  Nov 10, 2009 I have a paid inclusion for local search account with Yahoo as well as a regular PPC campaign with them. I do mostly adwords, but look at my work with Yahoo as a way to add a little bit to what I am doing. With my PPC campaign, it was paused ... » Join the discussion White Papers

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