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 SEO.com's Secrets to Search Engine SuccessMonth Year Edition | |
 Congratulations Green Building Center! |  Excellent Advice from our SEO Experts Helpful strategies from SEO.com Blog entries Turn Your Site Around with the SEO Hokey Pokey, by Dan Patterson I think it’s safe to say that everyone is familiar with the Hokey Pokey. You know, that song where you put a body part in, take it out and then shake it all about. Then in the end, you put your whole self in to finish the song. Surprisingly, this song relates really well to doing search engine optimization for your site. The problem is many people are so focused on the foot, head or arm of SEO that they never get around to putting their whole self in and getting real results! Getting a New Site Indexed Quickly, by Mike Hasson So you’ve decided to start a website. You’ve done the research and have selected the best domain to help you rank well in the search engines. You know exactly what purpose your site will serve and have everything planned out. I have been in this position many times and always get excited to see how quickly I can get my new site to rank well. It’s fun to do and I have learned a lot about what it takes to get a new website on the first page quickly. For the record, I have learned that you can get a site on the first page within a short period of time, but keeping it there can take a lot of hard work and time. Optimizing & Ranking Videos In YouTube, by Greg Shuey I’ve been intrigued with video marketing and video optimization for almost two years now. That is why I attended a session yesterday called “Best Practices: Video Creation, Integration & Marketing.” Most people think that by quickly shooting a video and putting it up on YouTube that they will be an instant star, or be able to drive millions of unique visitors to their website. This may have been the case in the past, but times are changing. |
SEO.com selected The Green Building Center as the winner of the Ultimate Web Marketing Makeover because of its commitment to the environment, its struggles during the recession and potential for future success. The organization receives a 6-month contract that includes Web design, search engine optimization, PPC, social media marketing, and conversion optimization. In May, 2008, The Green Building Center celebrated the grand opening of its second office in Park City, Utah. A year later, after the recession took a huge bite out of the company’s profits, it was forced to close down. “Last year was abysmal. The business fell off a cliff. This year, it’s a roller coaster ride,” said Ashley Patterson, founder and president of The Green Building Center. “We expected the 100 percent growth that we had in the past, and now we’re down where we were in 2007.” That story is only one reason why the Internet marketing company, SEO.com, selected The Green Building Center, a supplier of eco-friendly building products based in Salt Lake City, Utah, as the winner of the Ultimate Web Marketing Makeover. SEO.com will provide the organization $60,000 Internet marketing services worth $60,000 to help them recover from the recession. “We haven’t spent $60,000 on marketing the entire time we’ve been in business,” Patterson said after hearing the news. “This will help out tremendously.” Through October, SEO.com accepted submissions for the Ultimate Web Marketing Makeover from applicants all over the Unites States, as well as some European countries. SEO.com is providing this service as a way to give back to the business community during this time of economic stress. The Green Building Center was chosen because its hardships in the recession and because its products and services benefit the community as a whole. The organization offers and installs a variety of green building materials, including counter tops made of recycled glass and paper; and paints and finishes made of soy and other materials that don’t produce toxic gases. It also provides workshops and education on green building products and sustainability issues. The Green Building Center’s customers range from commercial builders and architects, to the everyday remodeling consumer. “We had a lot of strong candidates,” said Dave Bascom, chief executive of SEO.com. “We chose the Green Building Center because it really struggled during the recession, and we believe in what they offer. We want to make it successful so more people will be aware and have access to their green building materials. You can make beautiful things with products that are safe for the environment.” But more than that, “we think we can bring this company a lot of success online,” said Nelson James, vice president of SEO.com. “Through redesigning their Web site, helping them set up a social media presence, and through various SEO services, we can provide them a lot more exposure, Web site traffic and customers.” For Patterson, winning the Ultimate Web Marketing Makeover is the opportunity she needed to help turn things around. “Last year was pretty challenging year for me. I’ve had deaths in the family, we were struggling financially and I had to layoff half a terrific staff,” Patterson said. “And then I heard about the Ultimate Makeover, and I just had this intuition. I thought, ‘I think we have so much potential. We might win.’” About The Green Building Center The Green Building Center offers sustainable building materials and consulting to both the commercial and private sector to create healthier homes and offices that are kinder to the environment. The Green Building Center offers a wide range of green building products in its showroom and through its Web site, and can source other materials that might be needed on a particular project. Building professionals qualify for discounts on all of its products. For more information, visit greenbuildingcenter.net. | |
 On the Road SEO.com recently attended PubCon, where Nelson James was a featured speaker. In order to stay current in the Internet Marketing Industry, a team of Account Managers and Executives from SEO.com attended PubCon, a four-day educational/networking event with over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM. One of the speakers, was Nelson James, the Vice President of SEO.com. Nelson educated PubCon attendees in the science of International SEO, particularly China. Nelson stated, "China's Internet market has already surpassed the US market, yet the penetration is still low, providing for a lot of potential growth. In order to rank well in China, it’s important to understand that the search engine landscape is vastly different. Unlike most of the world, the Chinese search engine, Baidu, is the biggest player and there are some critical differences in strategy that must be implemented to obtain desired results.
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 SEO.com NewsCongratulations, Scott Cowley and Greg Bay, who were recently promoted as Account Managers at SEO.com. Scott Cowley was born in Utah and graduated from BYU with a Bachelor’s in Marketing. With experience in copywriting, Web design and analytics, Scott joined SEO.com as an SEO Specialist in March of 2009. He is active in the social media circuit and has been instrumental in helping our clients obtain high rankings. Congratulations, Scott! Greg Bay joined SEO.com in June 2008. He was previously an SEO Specialist for the firm and has expertise in information technology and systems. Greg's clients have been pleased with the results they have obtained through his efforts. In the spring of last year, Greg spent a week in Biloxi Mississippi, rebuilding homes that were destroyed by Hurricane Katrina. Congratulations, Greg! We are also pleased to announce the addition of Cyndi Thompson as a web designer. Cyndi Thompson joined our team in October. Originally from the Seattle area, she earned a bachelor’s in English literature from the University of Washington and expanded on her communications interests by studying web design in community college. Cyndi relocated to Salt Lake City in 2008 and has worked as a web design intern for Mountain America Credit Union. Welcome, Cyndi! | |
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