SearchDay: Don't Overdo the Tweaking

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Top Jobs Director of Marketing Communications Avery Dennison Brea, United States Publisher Confidential Leading Publisher New York, United States Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO) Barnes & Noble.com New York, United States Senior Manager, Channel Sales Yahoo! Sunnyvale, United States Senior Manager, Partner Management Yahoo! Sunnyvale, United States Today's Top Story: Eric Enge Don't Overdo the Tweaking  SEW EXPERTS: ORGANIC SEO Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to avoid making this mistake. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Facebook Marketing 101  SEW EXPERTS: SEM 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. » Full story » Print version Erik Qualman Social Media Success Stories  SEW EXPERTS: SOCIAL MEDIA MARKETING What is the ROI of social media? Consider these success stories before activating your calculator. » Full story » Print version Wish you had a better domain name? Your domain name is more than just a Web address. The best domain names produce higher organic-search rankings, more PPC click-throughs and better branding. Moniker Domain Brokerage can help you find and acquire domain names that offer instant advantages. Read our free guide: "How to Buy a Game-Changing Domain Name" and sign up for a free consultation at www.monikerbrokerage.com. News from the Search Engine Watch Blog AOL Spinoff to Occur on December 9, 2009 Posted by Nathania Johnson   Nov 17, 2009 Last spring, Time Warner announced that it would spin off AOL as an independent company. The announcement was made shortly after hiring Tim Armstrong away from Google as President. This fall, they've named members to the future Board of Directors and hired key financial executives needed to run the publicly ... » Continue reading Ask.com Sharpens Focus on Q&A Posted by Nathania Johnson   Nov 17, 2009 When Internet users conduct searches at Ask.com, they pose their keywords as questions three times more than any other search engine. So, it makes sense that Ask.com is focused on improving the Q&A experience on their site and on the web. Last summer, Ask launched a specific Q&A section with 300 ... » Continue reading Search Engine Strategies Forum at Online Marketing Summit, San Diego. Posted by Mike Grehan   Nov 17, 2009 I was at PubCon last week in Las Vegas. It was a tremendous show with an excellent turnout. I had quite a few conversations about Search Engine Watch, ClickZ and Search Engine Strategies for 2010 and had a lot of great feedback from PubCon attendees. But it seemed that quite ... » Continue reading adCenter Allows Bidding for MSN Tech & Gadgets, Hotmail Posted by Nathania Johnson   Nov 17, 2009 adCenter is enabling the ability to bid specifically for two Microsoft entities: the MSN Tech & Gadgets portal and the popular web-based email, Hotmail. Here's how to do it: Create a new ad group, setting the bid type for Networks and websites Create your ad In the Select Placements window, choose the Websites tab ... » Continue reading Google Polishes Translate, Adds Features Posted by Nathania Johnson   Nov 17, 2009 Google has cleaned up Translate with a new look, and threw in a few new features for good measure: Translate as you type - The only problem with this is that any translator will tell you that langauges don't translate word for word. But this has always been a problem ... » Continue reading Revised Google Book Settlement Addresses Rightsholders Issues Posted by Nathania Johnson   Nov 17, 2009 The Google Book Settlement has finally been revised. There are two main changes that have been made: how the settlement pertains to other countries and unclaimed works. Here's Google's official statements on those two issues: International Scope: As revised, the settlement will only include books that were either registered with the ... » Continue reading Fliqz Launches Online Video SEO Tool Posted by Nathania Johnson   Nov 17, 2009 Video solution provider Fliqz has announced the launch of a new online video search engine optimization (SEO) tool. The tool is dubbed SearchSuccess and Fliqz says that companies who tested the product are experiencing early success. A whopping two-thirds of the videos submitted by these early customers have reached first page ... » Continue reading Google Updates API for SideWiki with RSS Capabilities Posted by Nathania Johnson   Nov 17, 2009 Back in September, Google launched Sidewiki. When you're using the Google Toolbar, you can access Sidewiki for any web page (that's been annotated with the tool). You'll see comments and notes about the site, as chosen and ranked by Google. Now, Google is updating the API for Sidewiki. With the update, ... » Continue reading Buy Relevant Links Today! Find links for your niche in the largest publisher network. Text Link Ads will work with you to find you relevant links. Buy traditional links or links within content and see the results! Join now and get $100 off your first order! Search Engine Watch Forum Discussions How big will E-Learning be?  Nov 17, 2009 Let's face it - most activities online are a waste of time...I limit my PC time during exam phase (lets not go into detail how I do that ;-)), and am actually kind of glad, I'm not wasting time googling unnecessary things, checking e-mails way too often, etc.. However, e-learning seems ... » Join the discussion numbering page tags uniquely  Nov 17, 2009 Anyone with the inside track on what is needed for separating tags by numbers, so they are indexed as unique: .com/search-engines-newsletter.htm (one page) .com/search-engines-newsletter2.htm (another 2nd page) .com/search-engines-newsletter-2.htm (another 2nd page) In other words, can this be done with the second example to keep tags less hyphenated and yet distinct? Can it continue to ... » Join the discussion Biggest Sports Event SEO Advice  Nov 16, 2009 Hi, I work for a big portal and we are building a huge Soccer World Cup section and I need your valuable advice. We got a new CMS and the World Cup section is the first section using it. It gets complicated because we have to launch the World Cup section soon ... » Join the discussion Opinions on Social Media Links From Prime Website?  Nov 16, 2009 Aloha All - I'm getting ready to put the links from a client website to their different social media accounts. You click on the Twitter icon, you go to their twitter account, etc. It looks like we're going to put them on every page ... » Join the discussion White Papers

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