Wednesday, August 20, 2008

Online Workshop: Managing an SEO Project: 10 Mistakes, 10 Keys to Success

Online Workshops: Managing an SEO Project
Mobile Version | Web Version
Search Engine Strategies
Jessica Bowman   Managing an SEO Project: 10 Mistakes, 10 Keys to Success
by Jessica Bowman
Tuesday, September 2 @ 9am PST, 12pm EST (Duration: 2 hours)
Online Workshop | Cost: $395 | Register now!


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Managing an SEO project challenges your SEO, organization and people skills. Get all three while learning from the industry's top in-house SEO, Jessica Bowman. You'll learn how to plan your project and get critical buy-in before you give your first recommendation. Jessica will show you the top 10 mistakes and 10 keys to success garnered from managing search engine optimization in-house for seven different divisions across North America and Europe (including SEO for Yahoo!, business.com and Enterprise Rent a Car). Learn more...

Agenda:
This two hour webinar will cover topics that you won't find covered in SEO "how to" articles. You'll learn:

  • A step-by-step plan for how to get SEO top of mind, high on the priority list and the changes live on the site
  • The SEO life cycle for acceptance and buy-in, and how to use this knowledge to get your IT and SEO efforts into synergy quickly
  • The common pitfalls, how to see them coming and how to keep them from happening at your company
  • How to incorporate SEO into your existing development life cycle
  • A list of key deliverables need SEO requirements so that SEO needs don't fall through the cracks
  • What successful in-house SEOs are doing that the others are not
  • How set up lines of protection, so that each role in the development life cycle understands their stake in SEO success

Register now »   |   Forward to a friend »

Upcoming Workshops...

Tim Ash   Landing Page Testing for Higher Profits
by Tim Ash
Tuesday, October 28 @ 9am PST, 12pm EST (Duration: 2 hours)
Cost: $395 | Register now!


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