SearchDay: The Evolution of SEO

Today's Columns: » The Evolution of SEO  » Google SERP Bias? Google Knols Best  » And the Link Love Award Winner is...You  » Tips for Making the Most of SES San Jose  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 15, 2008

Top Jobs MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL Kellogg Company Battle Creek, United States SEO Manager Ice.com Montreal (proper, not south shore etc.), Canada Online Media Strategist/planner buyer Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States Senior Advertising Sales Executive Encyclopaedia Britannica/Merriam Webster San Francisco, United States Manager, Digital Marketing, Telemundo Network Telemundo Network Miami, United States More Jobs Today's Top Story: William Flaiz The Evolution of SEO  OUTSOURCED We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. » Full story » Print version Search Engine Watch Experts Columns Frank Watson Google SERP Bias? Google Knols Best  SEM CROSSFIRE If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central. » Full story » Print version Sage Lewis And the Link Love Award Winner is...You  LINK LOVE Entering contests, being a finalist in contests, and especially winning contests is link nirvana. Win or lose, a contest has endless linking potential. » Full story » Print version Ron Jones Tips for Making the Most of SES San Jose  SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Google Close to 71% of Searches in July 2008 Posted by Nathania Johnson  Aug 15, 2008 Google was the recipient of 70.77% of U.S. searches in July 2008, up from 69.17% in June, according to Hitwise. Yahoo and Microsoft continued to drop, at 18.65% and 5.36% respectively. Ask.com dropped month-over-month but gained year-over-year, coming in at 3.53%. Here's the breakdown of niche traffic: » Continue reading Ben Ling Becomes Ex-Ex-Googler Posted by Nathania Johnson  Aug 15, 2008 Two days ago, we brought you news that Ex-Googler Ben Ling was leaving Facebook. Now, we know where he's headed - back to Google. Ling will be taking on the difficult task of monetizing YouTube, Google's popular online video sharing site (acquired in 2006 for $1.65 billion). via BoomTown » Continue reading AOL Confirms SocialThing Acquisition Posted by Nathania Johnson  Aug 15, 2008 While not yet complete, AOL has confirmed that they will acquire SocialThing. The FriendFeed competitor is still in private beta. No word on the price for the acquisition, but expect it to be small. Still, AOL seems to be going after the social media world, having recently acquired social network Bebo ... » Continue reading Frank Biondi and John Chapple Join Yahoo Board of Directors Posted by Nathania Johnson  Aug 15, 2008 In accordance with the terms of the settlement with Carl Icahn, Yahoo has added two more board members to complete the expansion to 11. Frank Biondi and John Chapple, who previously were members of Icahn's proxy board, have been appointed just two weeks after Icahn's appointment was made official. 8 ... » Continue reading Search Engine Foosball Smackdown Posted by Eric Enge  Aug 14, 2008 In a battle for universal search engine foosball domination, Google and Yahoo are meeting in a clash of the titans at SES San Jose. Microsoft has also been invited, and is trying to put together a team. This could determine the future of the search industry (well foosball-wise ... » Continue reading Search Engine Watch Forum Discussions Content Match Has Changed  Aug 12, 2008 But yahoo wont tell you how it was changed! They do tell you to go and change your bids... hey we warned you... ---Quote--- Dear Advertiser, We recently made some enhancements to our Content Match technology *that may help bring you more traffic.* Please review your Content Match bids and budget now ... » Join the discussion Site Outages And SERP Results  Aug 14, 2008 If your site goes down frequently, will that take way your SERPS? If you have not read on other threads, my main site has been at the top of SERPS for certain keywords and has fallen from the top. We have noticed fluctuations in Adsense for years. ... » Join the discussion AdWords - Content Network Takes Control  Aug 13, 2008 I'm seeing more and more of my conversions coming from the Content Network. Anybody else notice this trend? » Join the discussion

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