SearchDay: Awesome Ad Groups: Small is Good

Today's Columns: » Look Out PageRank, There's a New Algorithm in Town  » Universal Thoughts on Local Search  » Has Mobile Local Search Finally Arrived?  » Awesome Ad Groups: Small is Good  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 4, 2008

Top Jobs Strategic Consultant Responsys , United States VP of Marketing Leadclick Media Inc San Francisco, United States Interactive Account Director Doner Newport Beach, United States Search Engine Marketing Specialist InterContinental Hotels Group (IHG) Atlanta, United States Policy Analyst Massachusetts Medical Society Waltham, United States More Jobs Today's Top Story David Szetela Awesome Ad Groups: Small is Good  PROFITABLE PPC Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those double-digit click-through rates with small, tightly-themed ad groups. » Full story » Print version Search Engine Watch Experts Columns Frank Watson Look Out PageRank, There's a New Algorithm in Town  SEM CROSSFIRE Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it? » Full story » Print version William Flaiz Universal Thoughts on Local Search  OUTSOURCED Local search is showing up in your Web browser, at your desk, on your phone, and on your GPS devices -- and these are just the easy examples. The number of devices and locations for local search will continue to grow as more things become connected to the Internet. » Full story » Print version Michael Boland Has Mobile Local Search Finally Arrived?  VERTICAL SEARCH Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. » Full story » Print version News from the Search Engine Watch Blog 'Twas the Monday After the Yahoo Shareholder Meeting Posted by Nathania Johnson  Aug 4, 2008 The Yahoo shareholder meeting has come and gone without much fanfare, thanks to the settlement between the Yahoo board and Carl Icahn to keep the current board but expand it by 3 seats post-meeting. But there are a few interesting tidbits you'll want to know. Firstly, TimeWarner has stepped in to ... » Continue reading Google Translate Goes Live with Human Translators Posted by Kevin Heisler  Aug 4, 2008 Google Translate is going live. The world's most comprehensive set of translation technologies will now be aided by human beings translating documents upon request. Google employees won't be in the business of translating documents. Rather, Google will offer volunteer and professional translators the opportunity to use Google tools and technologies ... » Continue reading Top 10 Yellow Pages Searches According to Yellow Pages Association Posted by Nathania Johnson  Aug 4, 2008 In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines such as Google, Yahoo and others. So what are the most popular things being searched for? I'm not going to beat around the bush. Here they are: 1. ... » Continue reading Google Releases Update to Ad Planner Posted by Nathania Johnson  Aug 4, 2008 Google just launched Ad Planner a little over a month ago, and already the media measurement and planning tool is getting an update. The new features are based on user feedback. Here's what you can look forward to, straight from the horse's mouth: New metrics and dataWe've added additional metrics for ... » Continue reading AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing Posted by Nathania Johnson  Aug 4, 2008 AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot. First up, AOL is shedding Tacoda and folding it into Ad.com, part of Platform-A, AOL's ad division. The division recently began integrating Tacoda's behavioral targeting across its network. Platform-A ... » Continue reading Microsoft Partners with Zvents for MSN City Guides Posted by Nathania Johnson  Aug 4, 2008 Microsoft today announced a partnership with Zvents, a local search and advertising network, to integrate with MSN City Guides. Through the partnership, local advertisers will be able to target audiences with specific information about events and promotions. Zvents has over 250 media partners, which will provide content to MSN City Guides, ... » Continue reading SES San Jose tip sheet for bloggers and journalists Posted by Greg Jarboe  Aug 4, 2008 Many bloggers and journalists don�t need a tip sheet to find the most newsworthy sessions at SES San Jose. Either they will bring a team along to live blog or report five concurrent conference sessions, or they will blow into the San Jose Convention Center to listen to one ... » Continue reading Search Engine Watch Forum Discussions links from related sites = totally overrated?  Aug 3, 2008 I typed in those keywords into Google de yesterday: "Mauritius" (german word for the beautiful island) and at #5 or so this site ranks: mauritius-brauerei de (Brauerei = brewery in English I think). It seemed to have about the same link authority as other sites such as mauritius-guide or mauritius-info etc.. However, ... » Join the discussion Long URI names Vs. Directory names  Aug 2, 2008 Hello When we build the URLs in our Portal we can write the specific keywords in the URI: *i.e.* http://DOMAIN/insurance-products-life-insurance.html Or we can use directories to nest the information: *i.e.* http://DOMAIN/insurance/products/life-insurance.html What way will grant us a better ranking when the user searches for: "products for life insurance" Cheers :cool: Luk » Join the discussion Keyword Monitoring Tools  Aug 2, 2008 Hi there, we are optimising our website for about 20 key phrases and wanted to know if there is any, script, api, program or website where we can enter all of the key phrases to keep an eye on what position they are in Google? Eg: baked potato Position 61 baked potatos Position 21 etc etc. It ... » Join the discussion

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