SearchDay: Tightly-Themed Ad Groups: The PPC Pro Advantage

Today's Columns: » Tightly-Themed Ad Groups: The PPC Pro Advantage  » The Evolution of SEO  » Google SERP Bias? Google Knols Best  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 18, 2008

Top Jobs MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL Kellogg Company Battle Creek, United States SEO Manager Ice.com Montreal (proper, not south shore etc.), Canada Online Media Strategist/planner buyer Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States Senior Advertising Sales Executive Encyclopaedia Britannica/Merriam Webster San Francisco, United States Manager, Digital Marketing, Telemundo Network Telemundo Network Miami, United States More Jobs Today's Top Story: David Szetela Tightly-Themed Ad Groups: The PPC Pro Advantage  PROFITABLE PPC Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages. » Full story » Print version Search Engine Watch Experts Columns William Flaiz The Evolution of SEO  OUTSOURCED We've seen a natural progression from back rooms to boardrooms -- from the basement to the mainstream. SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. » Full story » Print version Frank Watson Google SERP Bias? Google Knols Best  SEM CROSSFIRE If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog HelloMetro Wins Trademark for 'Hyperlocal' Posted by Nathania Johnson  Aug 18, 2008 HelloMetro has also won trademark approval for the term Hyperlocal. HelloMetro now uses the term to describe their search results on HelloLocal.com and hopes to maximize the term in the internet advertising space. If the industry isn't careful, even more of these widely used terms could also become trademarked. Earlier this ... » Continue reading VeriSign Now Supports International Domain Names Posted by Nathania Johnson  Aug 18, 2008 VeriSign has announced that their SSL certificates will now support International Domain Names (IDN). These domain names display website addresses in local language characters such as Kanji symbols in Japan. This will come as welcome news to those who are looking to globalization marketing efforts or developing a multi-lingual site. "Internationalized ... » Continue reading Rosetta Translation Launches Website Localization Service Posted by Nathania Johnson  Aug 18, 2008 If you want to go global or develop your content in other languages, you're likely in need of a good translator. But just copying and pasting text into an online translation page isn't going to do the job. You need human intelligence that knows the culture of the audience you're ... » Continue reading Carmax.com Launches Miles Per Gallon Search Feature Posted by Nathania Johnson  Aug 18, 2008 After a summer of high gas prices, Carmax.com is helping consumers find used cars that are easier on the wallet. They've launched a new search feature that allows car shoppers to search their inventory by MPG or miles per gallon. They've also added an MPG "quick link" feature, enabling site visitors ... » Continue reading ConnectU Co-Founders Place 6th in Olympics Rowing Posted by Nathania Johnson  Aug 18, 2008 Facebook competitor ConnectU's co-founder twins, Cameron and Tyler Winklevoss, placed 6th in men's pair rowing in the 2008 Beijing Olympics. Their time was 7:05.58 on a 2,000-meter course. Australia won the gold with a time of 6:37.44. How they find time to train and run a startup is beyond me. The Winklevoss ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Statewide External Links  Aug 18, 2008 Hi there, we have 2 websites that relate to the motor vehicle industry. On website No. 1 we have a link at the bottom of each page (45 Pages) with a keyword we are trying to rank for. E.g. "Cheap Cars." The link on each page points straight to our second ... » Join the discussion #2 on SERPs  Aug 18, 2008 When your website is ranking #1 or 2 on SE do you still need to update or link build your website? » Join the discussion Is Pagerank being passed???!!!  Aug 18, 2008 Hello All, I have seen multiple sites that use scripts when linking out in order to track clicks. The URLs on these sites have scripts on them that redirect them to the landing page, however, when I do a header check, the URLs with the scripts return a 302 redirect. ... » Join the discussion

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