Week of 2008-08-28 Hi Everyone, After a week in sunny California for SES San Jose, I'm glad to be home but sad that I can feel fall in the air already. I love the fall, but it's arrival means two things, one of which I like and the other I don't. First off, leaves falling from the trees means that winter is soon to follow, which I don't like. Secondly, it means that our second SBMU conference is quickly approaching, which I DO like! I'd better get busy putting the final touches on our Columbus goody bags for attendees. Please, drop me a line if you're interested in attending but have questions. I'm happy to help. :) Rachel Phillips
Social Media is NOT a Silver Bulletby Mack CollierFor many businesses, social media can seem to be this mysterious black box that they don't really understand. But a recent conversation with my friend Tim Jackson reminded me that social media really isn't as mysterious as many companies think.... The First Commandment of Viral Marketing - Thou Shalt Know Thy Customerby Jennifer LaycockPerhaps the biggest misconception about viral marketing is that it's a style of pushing your message. Companies convince themselves it's like launching a blog or running a paid search campaign...it's simply something you decide to do. In this three part series I'll dig beyond the hype of Viral Marketing and look at three key lessons companies need to learn before diving into this style of outreach. The Second Commandment of Viral Marketing - Thou Shalt Be Remarkableby Jennifer LaycockWe all know the viral campaigns that travel the furthest and carry the most impact tend to be the ones that leave the greatest impressions. Viral campaigns are, by their very nature, remarkable. Otherwise they wouldn't carry the emotional impact required to make us pass them on. The Third Commandment of Viral Marketing - Thou Shalt Try, Try Againby Jennifer LaycockMy mother always said "nothing worth doing is easy." Generally good words to live by, but especially practical when it comes to viral marketing. While some of the most talked about viral marketing successes appear to have happened effortlessly, chances are high you'll need to put a lot of time and effort into yours. That's why it's absolutely essential to understand the adage "if at first you don't succeed, try, try again." How Well Do Search Marketing Speakers Brand Themselves?by Stoney deGeyterSince it seems everybody does their own recaps of the sessions they attended at Search Engine Strategies, I like to take a different approach. Last year I ran a two-part series covering just a handful of the session speakers. I looked at how well each branded themselves in the search results of Google. This year I wanted to start with the list of SES's Featured Speakers. How Well Do Search Marketers Brand Themselves?, Part IIby Stoney deGeyterThis week I've been looking at the speakers from Search Engine Strategies in San Jose. I first covered a handful of featured speakers and then moved on to the search marketers themselves. Here are four more search marketers and an quick review of how well they brand themselves in the search results. How Well Do Search Marketers Brand Themselves?by Stoney deGeyterMonday I discussed several of the featured speakers from Search Engine Strategies and looked at their search results branding for their names and businesses. It turned out not to be as enjoyable as I had hoped as all of them have very high visibility. Not that I wanted to point out anybody's faults, but hey, that's kinda the fun. Today I want to look at several of the search marketers themselves. Is it time for Social Media yet?by Simon HeseltineIn early 2007 the University of Massachusetts Dartmouth Center for Marketing Research ran a study on the adoption and usage of various types of social media by the 2006 Inc. 500 list of companies (the 500 fastest growing private US companies for that year). The numbers were interesting, but not necessarily astounding. However, this year the University went back to do a follow up study with the same questions asked to the same companies Site Clinic: Incorporating A Blog On Your Company Websiteby Jackie BakerBlogging for business is huge these days. When done well, it's a great tactic for engaging your visitors, facilitating conversation with your audience, attracting links, and getting more pages to rank in the search engines for relevant terms. But there are some key functionality areas you need to address when incorporating a blog with your main website.... Puppy's Picks - SES Coverage 08/26/08by Jennifer LaycockI scan hundreds of feeds and read dozens of articles each day so you don't have to. From changes to Google AdWords' Quality Score to hyperlocal search to back to school viral videos, find out the six articles I dubbed as must-read for the small business crowd today. 6 Unique Ways to Get Instant Links to Your Siteby Bill HartzerIt seems as though everyone wants something done quickly, or nearly instantly. We want success quickly. We want to be successful online and we want to get links to our web sites quickly. We want traffic to our web sites quickly. 5 Minutes and 4 Questions with Yodle's CEOby Manoj JasraLots of big news coming from Yodle this past week including a report of a 700% year over year increase in revenue and the addition of some experienced veterans Yodle's leadership. I got a chance to catch up with Yodle CEO, Court Cunningham to get his insight on some of the latest news.... Return to the Top of this Page
Return to the Top of this Page In response to... The First Commandment of Viral Marketing - Thou Shalt Know Thy CustomerThis is an extension of what I learned at the 1st Small Business Marketing Unleashed hosted by these guys. The reason I went was to gain some understanding about Viral Marketing. I was so far left of center it wasn't even funny. I got a completely new correct view of how this works. You can NOT connect and sell at the same time. Viral marketing is more of an emotion than a pitch or anything I have seen yet. If you engage your community, and they find you engaging, then if you have something of value or interest, they will engage on their terms not yours. This target is moving so fast right now I am headed back to the next Small Business Marketing Unleashed next month to get the next best information. Thanks Matt - Wendy - Sage and of course Jennifer for the much needed course change..I coming back for more Sam In response to... The Second Commandment of Viral Marketing - Thou Shalt Be RemarkableJennifer, Great topic, thank you for your insightful posts. Eric Brown In response to... Site Clinic: Incorporating A Blog On Your Company WebsiteI love the idea of having a blog navigation of "most popular posts." I never would have thought of that. I was asked to blog for my company's new startup online games for health subsidiary, Playnormous, LLC and have been slowly learning about corporate blogging best practices. It's a very delicate balance between content that is SEO savvy, useful to your loyal readers, and is still interesting to new readers. Some great tips here. Thank you! Melanie In response to... How Well Do Search Marketers Brand Themselves?Back in the old days new movie stars changed their names to fancier ones that smacked of glamour and success. Maybe 'people branding' will have to include name changing too. After all, our names have become keywords haven't they? Carolyn Price Return to the Top of this Page Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Return to the Top of this Page PAY PER CLICK Tracking PPCONLINE MARKETING Unique Keyword Meta Data... How Unique Is Unique How To Get Free Traffic By Writing Articles Informative Blogging Websites Video Distribution FrequencySMALL BUSINESS ISSUES How To Turn Your "Features" Into "Benefits" A Little Failure Can Be A Good Thing Choosing An Online Payment Processor Ideas For A New Business Name - Junk Company Seeking Ideas For An Apartment BusinessCHAT Why Do Women Olympic Fencers ScreamPREVIOUS WEEK Small Business Forum Update For August 18, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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