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Today's Columns: » Content? Content. Content!  » Proper SEO and the Robots.txt File  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 12, 2008

Top Jobs Online Media Strategist/planner buyer Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States Senior Advertising Sales Executive Encyclopaedia Britannica/Merriam Webster San Francisco, United States Manager, Digital Marketing, Telemundo Network Telemundo Network Miami, United States Strategic Consultant Responsys , United States VP of Marketing Leadclick Media Inc San Francisco, United States More Jobs Today's Top Story: Aaron Shear Content? Content. Content!  BIG BIZ It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space they're in. It's time we review the advantages of content, and where it may be applicable. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson Proper SEO and the Robots.txt File  AU NATURAL There are many good reasons to stop the search engines from indexing certain directories on a Web site and allowing others for SEO purposes. By taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems. » Full story » Print version Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 News from the Search Engine Watch Blog Yahoo and Google to Launch New Privacy and Ad Capping Features Posted by Nathania Johnson  Aug 11, 2008 Yahoo has announced that it will be offering an opt-out function for customized advertising to searchers by the end of the month. The announcement comes as Yahoo has responded to a Congressional letter seeking information about data collecting and online advertising practices. You can read Yahoo's full response here. Google has also ... » Continue reading Yahoo Snags Search Ad Marketshare Gain at Google's Expense Posted by Nathania Johnson  Aug 11, 2008 Analytics firm Covario says Yahoo gained paid search advertising at the expense of Google in the second quarter of 2008. Covario also said that paid search has gone through a "compression" period, where growth has declined from 52% to 43%. �Our client roster inspired us to launch this analysis series due to ... » Continue reading Online Publishers Turning to Ad Networks to Sell Unused Inventory Posted by Nathania Johnson  Aug 11, 2008 Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau (IAB) and Bain & Company. In 2007, ad network accounted for 30% of total ad impressions, up fro 5% in 2006. Two reasons were given for the growth: Interviews with online ... » Continue reading Facebook and Hi5 Lead Global Growth Among Social Networks Posted by Nathania Johnson  Aug 12, 2008 comScore has released data showing explosive growth rates for social networking sites Facebook and Hi5 globally, with 153% and 100% respectively. With worldwide social networking growth rates at 25%, that certainly is a big piece of the pie. Facebook's biggest percentage growth came in Latin America, at a whopping 1055%. Meanwhile, ... » Continue reading Google Opens Up Cryptography Toolkit, KeyCzar Posted by Nathania Johnson  Aug 12, 2008 Google has released its cryptography toolkit, KeyCzar, into open source. They hope the move aids developers in conducting the difficult task of providing solid security on their web sites. "Cryptography is notoriously hard to get right and if improperly used, can create serious security holes. Common mistakes include using the wrong ... » Continue reading MIVA Reports $6.5 Million Second Quarter 2008 Loss Posted by Nathania Johnson  Aug 12, 2008 MIVA, who yesterday rejected an acquisition bid from online video search engine blinkx, has posted a $6.5 million loss for the second quarter of 2008. MIVA CEO and President Peter Corrao tried to keep things in perspective for shareholders and Wall Street: �The most recent quarter has been a transitional one ... » Continue reading MIVA Rejects blinkx Acquisition Offer Posted by Nathania Johnson  Aug 11, 2008 Last week, online video search engine blinkx, apparently feeling inspired by Microsoft, made an unsolicited bid to acquire online advertising company, MIVA. MIVA has responded by saying Thanks but No Thanks. Here's the official word: "After careful evaluation, the MIVA Board believes that blinkx's proposal significantly undervalues MIVA's assets, including our technology, ... » Continue reading Broadband Subscriptions Drop 51%; Cable Sells More than Phone Co's Posted by Nathania Johnson  Aug 12, 2008 Broadband subscriptions dropped 51% since last year, according to data released by Leichtman Research Group. Only 887,000 subscribers were added to a group of companies comprising 94% of the market. Cable companies accounted for 670,000 of those additional subscriptions. The numbers also seem to support research from the University of Minnesota ... » Continue reading IAC Split Will Occur August 21; 'When-Issued' Trading Begins Tomorrow Posted by Nathania Johnson  Aug 11, 2008 Ask.com parent company IAC announced last November that they would spin off four of their properties and become 5 separate companies. The other four companies will be HSN, Inc., Interval Leisure Group, Inc., Ticketmaster and Tree.com, Inc. Now, Reuters is reporting the split will occur on August 21. Meanwhile, the NASDAQ has ... » Continue reading Video Search Engine Optimization (VSEO) session at SES San Jose Posted by Greg Jarboe  Aug 11, 2008 SES San Jose 2008 gets underway in a week. One of the sessions on Day 1 that may draw a crowd is the one on Video Search Engine Optimization (VSEO). To give you a sneak preview of the session, Byron Gordon of SEO-PR interviewed Matthew Scheybeler, the CTO of blinkx, ... » Continue reading John McCain Outspending Barack Obama in Search Engine Advertising Posted by Greg Jarboe  Aug 9, 2008 According to an exclusive story in the National Journal Online, John McCain has outspent Barack Obama for two consecutive months in search engine advertising. Written by Lucas Grindley, the story, entitled, "McCain buys his way to top of Google," cites Nielsen Online data that shows McCain bought 7 million "sponsored search ... » Continue reading Search Engine Watch Forum Discussions Volatile Rankings Lately  Aug 11, 2008 Has anyone been getting volatile rankings lately. On a couple of our sites we have been seeing ranking positions changing multiple times a day over the last few days, with today being the most volatile. Starting on friday we had a ranking go from about 14 up to ... » Join the discussion SES SJ 2008 Meetup  Aug 12, 2008 I am attending SES San Jose alone this year and I don't know anyone else who is going, I was wondering if anyone was in a similar situation or anyone else who would like to meet up and attend some sessions and the amazing parties together. I know that ... » Join the discussion Establishing A Process for Implementation of Optimized Content  Aug 7, 2008 This thread is for discussion related to the SEW Crossfire Column published today: Oil and Water? SEOs Versus Content Owners (http://searchenginewatch.com/showPage.html?page=3630472) Please share your thoughts, questions and experiences. » Join the discussion

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