SearchDay: How Long Should My Landing Page Test Run?

Today's Columns: » How Long Should My Landing Page Test Run?  » Woohoo for Yahoo  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 6, 2008

Top Jobs Strategic Consultant Responsys , United States VP of Marketing Leadclick Media Inc San Francisco, United States Interactive Account Director Doner Newport Beach, United States Search Engine Marketing Specialist InterContinental Hotels Group (IHG) Atlanta, United States Policy Analyst Massachusetts Medical Society Waltham, United States More Jobs Today's Top Story: Tim Ash How Long Should My Landing Page Test Run?  BY THE NUMBERS What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Woohoo for Yahoo  SEARCHING FOR MEANING Even after the vote re-count, a majority of shareholders voted Yahoo's board in, and Carl Icahn settled for the right to propose two board seats and a spot for himself. At the end of the day, what's more important than rebuilding the Web's biggest brand? » Full story » Print version News from the Search Engine Watch Blog Google Launches New Metric Tool, Insights for Search Posted by Nathania Johnson  Aug 6, 2008 Google has launched a new metric geared towards marketers: Google Insights for Search. The tool is very similar to Google Trends, but includes "Rising Searches" and a map representing Regional Interest, which is also broken down by ballpark figure numbers. Check out these screenshots for a better idea of what the ... » Continue reading Google Updates Search Appliance, Now Holds 10 Million Documents Posted by Nathania Johnson  Aug 6, 2008 Google has released a new version of their hardware product, Search Appliance. The new version can hold up to 10 million documents in a single box, as much as a previouis version held in a 5 box rack. The box holds Google software that powers search services and runs on Dell ... » Continue reading Time Warner to Split AOL Media and Access Divisions Posted by Nathania Johnson  Aug 6, 2008 After months of speculation, Time Warner has confirmed that it will split AOL's media and internet access divisions. Despite TW's revenue increase of 5%, the internet property's operating income dropped a whopping 36% in the second quarter of 2008, a loss of $230 million. The loss is due primarily to a ... » Continue reading Yahoo Confirms Vote Error, Yang and Bostock Not Liked So Much After All Posted by Nathania Johnson  Aug 6, 2008 Yahoo has confirmed that a 'tabulation error' occurred in the shareholder vote count conducted by Broadridge Financial Solutions, the independent firm hired to do the job. Turns out, just over half of the shareholders felt the need to vote Chairman Roy Bostock and CEO Jerry Yang. It's probably a good ... » Continue reading New News Search Engine: Newsflashr Posted by Kevin Heisler  Aug 6, 2008 Newsflashr.com launched a new type of search engine for news stories today. Users are prompted to enter keywords and the search results are polled and displayed in real-time from many of the leading news services such as MSN Live, Ask Big News, Google News, Yahoo News, MSNBC, Digg and Twitter ... » Continue reading Perhaps Paris Hilton Should Run Yahoo Posted by Nathania Johnson  Aug 6, 2008 If you keep up with politics, then you know that a recent McCain ad portrayed as Obama as simply a celebrity, and included pictures of Britney Spears and Paris Hilton. Paris Hilton has responded to the ad with a hilarious video on FunnyOrDie.com, a popular online video sharing and voting site, ... » Continue reading Search Engine Watch Forum Discussions Google has changed how it describes my site  Aug 6, 2008 Was hoping someone could shed some light on this, but the site description that organic google searches comes up with has changed for the home page of a site i look after. I found out that our webmaster had dropped the desciption and keywords meta tags from the home page html ... » Join the discussion WebPosition Pro - no Google results  Aug 5, 2008 Has anyone else noticed that after years of threatening it appears that Google has now blocked WP Gold from reporting rankings through their tool? We called the WP support line and they said they are waiting for Google to 'do' something and have NO ETA has to when it will ... » Join the discussion Global Footer  Aug 5, 2008 I need REALLY NEED some help please. I can't wait till SES San Jose to ask a pro. I'm kinda under a time line. My companies website has a global footer which I would like to make more dynamic then it currently is. I have seen some type of technology ... » Join the discussion Vanity URL Re-Directs  Aug 5, 2008 Can someone point me to some information that shares the good/bad for vanity URLs? I mean creating a URL that is pretty. company.com/product And, using it for advertising etc, and re-direct it to the "real" page. company.com/productlist/productA/specs What does Google think of this practice? I can't seem to find anything out there... S- » Join the discussion Why It Is So Important To Retain Your Old Domains!  Aug 5, 2008 This has to be (by far) one of the most gross oversights I have come across in quite some time. Paypal, you know that giant entity that millions of people entrust with financial information and processes enough transactions to stump Rainman. Well, if you look at the bottom of a transaction ... » Join the discussion

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