| Responsible viral marketing can bring a order-of-magnitude increase in traffic to your site. In this workshop, viral marketing superstar Jennifer Laycock will teach you the concepts, ideas and implementations that she uses to launch a viral marketing or link baiting campaign. You'll learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how you can harness that environment to promote your own products and services. Jennifer Laycock will walk you through the actual brainstorming process she uses with clients to help you gather information needed to create your own viral campaign. She'll help you learn to identify "key influencers" within your industry and will offer concrete tips on the best way to approach them with your campaign. Jennifer will also share some tips on building quick and easy viral buzz by reacting to competitor's viral disasters. Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It's only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage. Agenda:
After attending this workshop, you will have a solid base level understanding of concepts that are vital to viral marketing and link baiting including: - Why Viral Marketing is Such a Cost-effective Endeavor
- How to Take Advantage of Competitor's Viral Missteps
- Creating the Ideas That Market Themselves
- The Dangers of Viral Marketing Gone Bad
- The Impact of Social Media and Consumer Generated Media
- The Importance of Managing Your Online Reputation
- Tracking the Impact of Viral Marketing or Link Baiting Campaigns
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