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 |  12 August 2008 - Issue #329 | | | Welcome to the latest issue of the Search Engine Facts newsletter. This week, we're taking a look at the perfect link text. Good link texts can make the difference between high search engine rankings and an unsuccesful website. In the news: Google sells its SEO division and lets you opt out of contextually targeted ads. Table of contents: We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. Best regards,
 | | 1. How to write link texts that will increase your Google rankings | | Good link texts can give your website a boost in Google's search results. Unfortunately, many webmasters still don't take advantage of the full potential of optimized link texts. This article explains how you can make the most out of your links. What is a link text?  The link text is the link that is used to link to another web page. It is the text between the anchor tags. That's why some people call link texts anchor texts.
Why are link texts important? Google and other major search engines heavily rely on link texts to specify the position of web pages in the search results. If many websites link to a web page with the link text "mp3" then Google thinks that the web page must be relevant to the keyword "mp3". For that reason, the web page will get a ranking boost for that search term. The more often a keyword appears in links to your website, the better your rankings for that keyword will be. How to write good links There are a few easy tips that will make your links more useful for both web surfers and search engines: - Write your texts as if there were no links. Search engines like links that are in the normal text of your web page. Example:
- Do not describe the mechanism behind the link but the purpose of the link:
- Use clear and descriptive text for your links. The link text should be meaningful enough to make sense when read out of context.
- Avoid unpleasant surprises. If the link goes to a web page that starts a movie or downloads a file then you should mention this in the link:
Many website visitors do not read the text on a web page but scan the highlighted keywords. For that reason, your link texts should be easy to understand even if people haven't read the surrounding text. Use keywords in your link texts whenever possible. The more often a keyword appears in a link to a special web page, the better are the chances that this web page will get high rankings on Google for that keyword. Back to table of contents - Visit Axandra.com | | 2. Search engine news and articles of the week | | Yahoo and Google now let you opt out of ads "Yahoo announced a new one-click opt-out policy [...], and Google made it possible to opt out of both Google and Doubleclick ad targeting with one click [...] if you don?t want those cookies, you can decline Yahoo?s here and Google?s here."
 Google offloads Performics division
"Publicis [...] expects the Performics acquisition deal to close this quarter. Performics is 10 years old and has a staff of almost 200 search marketing specialists. For Google, owning Performics has put it in the uncomfortable position of providing search engine marketing (SEM) and search engine optimization (SEO) services."
Google Insights for Search launches "[...] we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest."
Almost half of all internet users now use search engines on a typical day "The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%)."
 Google stopwords patent
"A Google patent granted this week explores how a search engine might look at queries that contain stopwords or stop-phrases, and determine whether or not the stopword or stop-phrase is meaningful enough to include in search results shown to a searcher."
Live Search: big update to webmaster tools "[...] we have launched a significant update to our Webmaster Center [...] This update includes several new features that provide webmasters more information about how Live Search is crawling and indexing their sites, as well as a few features to make the data more actionable."
Did Google stop crawling Blogger blogs on personalized domains? "[...] multiple reports of Google not crawling Blogger hosted blogs, that are on custom or private domains (i.e. not on blogspot.com domains). Many have reported that the Googlebot crawling has stopped as of July 30th."
Search engine newslets Back to table of contents - Visit Axandra.com |  | | |
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