SearchDay: Killer PPC Ads: The Fundamentals

Today's Columns: » Killer PPC Ads: The Fundamentals  » Word or Phrase Co-Occurrence within Particular Industries  » 6 Tips for Aligning Your National, Local SEM Efforts  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 25, 2008

Top Jobs 130320 Dell Nashua, United States SEO Manager Forex Capital Markets (FXCM) New York, United States MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL Kellogg Company Battle Creek, United States SEO Manager Ice.com Montreal (proper, not south shore etc.), Canada Online Media Strategist/planner buyer Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States More Jobs Today's Top Story: David Szetela Killer PPC Ads: The Fundamentals  PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs Word or Phrase Co-Occurrence within Particular Industries  SEM CROSSFIRE Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers. » Full story » Print version Gregg Stewart 6 Tips for Aligning Your National, Local SEM Efforts  VERTICAL SEARCH The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. » Full story » Print version News from the Search Engine Watch Blog Implications of Google's AdWord Changes Posted by Frank Watson  Aug 23, 2008 Google quietly announced the changes to AdWords on Thursday through their blog. Last day of Search Engine Strategies conference may have been a strategy in itself. I had not heard of this during the conference - though it was a hectic one to say the least. But from what I have read, ... » Continue reading MapQuest Partners with Citysearch for Comprehensive Search Results Posted by Nathania Johnson  Aug 25, 2008 In February, AOL announced a partnership with Citysearch to distribute its data across its network. Now, MapQuest has announced that it is integrating Citysearch's data to provide more comprehensive search results. Features such as reviews, menus, and photos will be available for select listings. When you conduct a search, if you ... » Continue reading AOL, Live.com, and Ask.com Best Search Engines for Democratic National Convention Info Posted by Nathania Johnson  Aug 25, 2008 With the Democratic National Convention starting today in Denver, I thought it would be prudent to see which search engine is handling the highly anticipated event the best. Of course, Microsoft rocked the Olympics and outpaces everyone in mapping Georgia, but who's got political game? Microsoft proved again that it's on ... » Continue reading Trulia Rolls Out Three New Interactive Features Posted by Nathania Johnson  Aug 25, 2008 Real estate search engine Trulia today announced three new features to assist home buyers, sellers and agents. Personalized news feeds, mobile applications, and a blogging platform are now available to those in the home buying and selling process. The personalized news feed can be found on Trulia's homepage and includes new ... » Continue reading Search Engine Watch Forum Discussions The End of Inactive Keywords  Aug 25, 2008 As posted on the SEW Blog (http://blog.searchenginewatch.com/blog/080822-182348), Google is doing away with the "Inactive for Search" designation. Instead, "First page bid' will replace 'minimum bid' in your account." Apparently they're rolling this out bit by bit - we're not seeing it in any of our client accounts yet. ... » Join the discussion Searching for Common Industry Words  Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence within Particular Industries (http://searchenginewatch.com/showPage.html?page=3630619), I described using common industry words within auto-generated documents. Frank (Aussiewebmaster) and I both feel that there may be value in using this technique to further increase the semantic relevance of a ... » Join the discussion AdWords Quality Score goes on Steroids  Aug 22, 2008 In case you've not heard, Google will soon roll out a new QS system. The main change is simple, the QS will be calculated dynamically on the fly for each search. This gives Google far more control over ad delivery, and will (hopefully) result in even more relevent ad matching ... » Join the discussion

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