SearchDay: SEO Success -- Guess What...Content Works!

Today's Columns: » SEO Success -- Guess What...Content Works!  » Weapons of Mass Optimization  » Killer PPC Ads: The Fundamentals  » Word or Phrase Co-Occurrence within Particular Industries  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 26, 2008

Top Jobs Display Media Sales Manager Become, Inc Mountain View, United States 130320 Dell Nashua, United States SEO Manager Forex Capital Markets (FXCM) New York, United States MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL Kellogg Company Battle Creek, United States SEO Manager Ice.com Montreal (proper, not south shore etc.), Canada More Jobs Today's Top Story: Mark Jackson SEO Success -- Guess What...Content Works!  AU NATURAL Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But for long-term improvement, no search engine optimization technique works better than creating quality content. » Full story » Print version Search Engine Watch Experts Columns Aaron Shear Weapons of Mass Optimization  BIG BIZ Building an in-house SEO team can be a daunting task, especially for large organizations. With proper planning, the experience becomes more manageable, and success becomes more likely. The important thing to remember when planning such a big project is to start small, and pay attention to the smaller details within the larger project. » Full story » Print version David Szetela Killer PPC Ads: The Fundamentals  PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors. » Full story » Print version Chris Boggs Word or Phrase Co-Occurrence within Particular Industries  SEM CROSSFIRE Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers. » Full story » Print version News from the Search Engine Watch Blog Google Suggest to Be Set as Default on Homepage Posted by Nathania Johnson  Aug 26, 2008 Google is adding a feature that brings up suggested searches as you type, Google Suggest, as default on Google.com in the coming weeks. Google Suggest has been working on this feature for years, and it has been available to users in Google Labs. Google has already added Suggest to the toolbar ... » Continue reading SES San Jose 2008: Top 10 Stories Posted by Greg Jarboe  Aug 26, 2008 Over the past few days, more and more articles and posts from SES San Jose 2008 have been written. I'm sure there will be more stories to come out of the event, but this seems like a good time to recap the conference. A quick Google News search for ... » Continue reading Social Media is Key Component of Back-to-School Marketing Supply List Posted by Nathania Johnson  Aug 26, 2008 More retailers are turning to social media as part of their back-to-school marketing campaigns, according to Jupiter Research. From Facebook to widgets, from virtual worlds to online video, retailers are targeting youth, who may not share the same feelings as their parents about a tough economy. �The back-to-school season has grown ... » Continue reading Newegg Defies State of New York with New Tax Policy Posted by Nathania Johnson  Aug 26, 2008 Electronics merchant Newegg.com has decided to not charge taxes in accordance with a new New York state law requiring e-commerce sites to collect sales taxes. The law, which went into effect June 1, is highly controversial. Amazon.com is suing the state of New York, saying the law is illegal and ... » Continue reading Search Engine Watch Forum Discussions The End of Inactive Keywords  Aug 25, 2008 As posted on the SEW Blog (http://blog.searchenginewatch.com/blog/080822-182348), Google is doing away with the "Inactive for Search" designation. Instead, "First page bid' will replace 'minimum bid' in your account." Apparently they're rolling this out bit by bit - we're not seeing it in any of our client accounts yet. ... » Join the discussion Searching for Common Industry Words  Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co-Occurrence within Particular Industries (http://searchenginewatch.com/showPage.html?page=3630619), I described using common industry words within auto-generated documents. Frank (Aussiewebmaster) and I both feel that there may be value in using this technique to further increase the semantic relevance of a ... » Join the discussion AdWords Quality Score goes on Steroids  Aug 22, 2008 In case you've not heard, Google will soon roll out a new QS system. The main change is simple, the QS will be calculated dynamically on the fly for each search. This gives Google far more control over ad delivery, and will (hopefully) result in even more relevent ad matching ... » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 270 Lafayette Street, Ste. 700, New York, NY 10012 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.