SearchDay: What Are You Converting?

Today's Columns: » What Are You Converting?  » The Beginning of the End? Or the End of the Beginning?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 20, 2008

Top Jobs MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL Kellogg Company Battle Creek, United States SEO Manager Ice.com Montreal (proper, not south shore etc.), Canada Online Media Strategist/planner buyer Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States Senior Advertising Sales Executive Encyclopaedia Britannica/Merriam Webster San Francisco, United States Manager, Digital Marketing, Telemundo Network Telemundo Network Miami, United States More Jobs Today's Top Story: Tim Ash What Are You Converting?  BY THE NUMBERS Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan The Beginning of the End? Or the End of the Beginning?  SEARCHING FOR MEANING In the end, searches are still up; search revenues are still strong; and the sky isn't falling. Universal or blended search means lower click volume. The data's right. But why? » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog SES San Jose 2008: Top Stories from Day 2 Posted by Greg Jarboe  Aug 20, 2008 There were more than 70 news articles and blog posts on Day 2 of SES San Jose 2008. And that doesn�t include the video interviews from Day 1 which are being posted as we speak. Here are the some of top stories for those of those of you ... » Continue reading Local Online Advertising Does Best on Local Media Sites Posted by Nathania Johnson  Aug 20, 2008 When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report from the Online Publishers Association (OPA). Local media sites see a higher percentage of visitors taking actions on local ads compared to a user ... » Continue reading Website Optimizer Enables Pruning and Offline Validation Posted by Nathania Johnson  Aug 20, 2008 Google has released a major update to Website Optimizer, which contains new features that will have users breathing a sigh of relief. First up, you can now disable combinations that just aren't working out for you. Dubbed "Experiment Pruning," the feature allows users to eliminate combinations that are poorly performing or ... » Continue reading SearchIgnite Releases Version 3.0 of Media Optimization Platform Posted by Nathania Johnson  Aug 20, 2008 SearchIgnite has announced the release of the next generation of its media optimization tool. The updates featured in Version 3.0 are: Full multi-channel media tracking and reporting: Track and report on paid search, display, paid inclusion, organic search, e-mail and more to better understand the consumer sales funnel and properly attribute ... » Continue reading American Airlines Launches In-Flight Internet Access Service Posted by Nathania Johnson  Aug 20, 2008 American Airlines today began offering in-flight internet access on select flights. For $12.95, passengers flying Boeing 767-200 aircraft on non-stop flights between New York and San Francisco, New York and Los Angeles, and New York and Miami can browse to their heart's desire. The mobile broadband service is called Gogo and ... » Continue reading Search Engine Watch Forum Discussions Search Engine Submission  Aug 20, 2008 How do I do this??? I haven't tried submitting any site on any search engine. » Join the discussion Marketing and Optimization  Aug 20, 2008 Whats the difference of Search Engine MArketing and Search Engine Optimization? Which one is more difficult to do and which one is better? » Join the discussion Launching a website with thousands of pages  Aug 20, 2008 Hiya, I plan to launch a new website (with new domain name)in the industry I'm targeting. In order to avoid the sandbox, I want to manage the long tail and work on very specific keywords and expressions. However, managing the long tail could create around 50000 unique pages quite easily (this ... » Join the discussion We're hiring! - London UK  Aug 19, 2008 Datadial are a full-service interactive agency based in Hammersmith in West London. Offering a comprehensive range of services including web design, development marketing, SEO, hosting and email marketing. We aim to be a one-stop contact for all a companies online needs. We are currently looking for someone to join our online ... » Join the discussion AdWords gets tough with low volume keywords  Aug 20, 2008 I have a keyword that appears to be fine. It's showing as active, and the QS is good. But when I check the keyword analysis I get this rather tough message... Ad Showing - No The keyword phrase you've entered has a low search volume and isn't showing any of your ... » Join the discussion Waiting time for Image ad-approval in Google AdWords  Aug 19, 2008 Hi everyone, I wanted to check with you how long you usually have to wait to get an image-ad approved by Google (so that is starting to show on the content-network). Last spring I think I usually had to wait 4-5 days, but over the summer the waiting time has grown, and ... » Join the discussion

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