SearchDay: Search Engine Optimization: Back to Basics

Today's Columns: » Search Engine Optimization: Back To Basics  » SEM Success In 10 Minutes A Day  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 19, 2008

Top Jobs MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL Kellogg Company Battle Creek, United States SEO Manager Ice.com Montreal (proper, not south shore etc.), Canada Online Media Strategist/planner buyer Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States Senior Advertising Sales Executive Encyclopaedia Britannica/Merriam Webster San Francisco, United States Manager, Digital Marketing, Telemundo Network Telemundo Network Miami, United States More Jobs Today's Top Story: Mark Jackson Search Engine Optimization: Back To Basics  AU NATURAL As search marketers, businesspeople, and human beings, many of us are quite busy these days. There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill SEM Success In 10 Minutes A Day  LITTLE BIZ No time to pay attention to your search engine marketing lately? You'd be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering yet? Tackle these 10 simple tasks and you'll see results for your small business site. » Full story » Print version Website Optimizer, Google's free website testing and optimization tool, helps you to increase the value of your existing website traffic for free. Test and optimize your site content to increase ROI and provide the most satisfying experience to those who visit your site. Start optimizing your most important webpages and see detailed, intuitive reports within hours. News from the Search Engine Watch Blog Yahoo Buzz Now Open to All Publishers Posted by Nathania Johnson  Aug 19, 2008 Earlier this year, Yahoo launched a content discovery and voting site that it dubbed Yahoo Buzz. The content was only collected from select publishers. Now, that all has changed. Last night, Yahoo opened up Buzz to all publishers. Kind of like Technorati, you can now submit your site content as well as ... » Continue reading Microsoft adCenter Updates Credit Card Options Posted by Nathania Johnson  Aug 19, 2008 Over the weekend, Microsoft rolled out an update to adCenter. The update released new credit card options for users. One of the changes has to do with paying your adCenter bill. Now you can pay an outstanding balance anytime - not just during the regular monthly payment. Another change has to do ... » Continue reading WebTrends Launches New Service to Reduce Wasted Ad Dollars Posted by Nathania Johnson  Aug 19, 2008 WebTrends estimates that $4.5 million will be wasted in search advertising this year. That's why they're launching a new service: Ad Director. Debuting at SES San Jose, Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. WebTrends says ... » Continue reading Web Analytics Association Adds Yahoo's Mortenson to Board of Directors Posted by Nathania Johnson  Aug 19, 2008 The Web Analytics Association has announced the addition of Yahoo's Dennis Mortensen to their board of directors. Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year. He will serve through 2010. WAA Chairman Jim Sterne said, "Dennis Mortensen ... » Continue reading Friendster Deploys OpenSocial API Posted by Nathania Johnson  Aug 19, 2008 Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75 million members. Google launched OpenSocial, a set of APIs, last fall. Earlier this month, Friendster named Richard Kimber, former regional managing director of South Asia for ... » Continue reading Introducing Google Without All the Google Posted by Nathania Johnson  Aug 19, 2008 Want to search Google for results that don't include sites under the Google umbrella? Try Google Minus Google. The site shows YouTube-less, Knol-less, and Blogger-less results. The site was started by Finnish blogger Timo Paloheimo, who was inspired by an article in the New York Times asking the question, Is ... » Continue reading AdGooroo Founder Authors Search Advertising Book Posted by Nathania Johnson  Aug 19, 2008 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising � How the Top 3% of Search Advertisers Dominate Google AdWords. In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case ... » Continue reading Search Engine Watch Forum Discussions AdWords - Try Today's Challenge  Aug 18, 2008 Today's AdWords challenge question. Level of difficulty: abbottsys testing ;-) I copy an AdWords ad from a Google SRP and paste it into an (html) email so the ad is a live link. I send the email to a ton of people, and many of them click the ad in the email. ... » Join the discussion Is link building still work for google PR?  Aug 12, 2008 I heard someone comment tat ,google had filterred out the linking as a factor of PR .Is it real ? » Join the discussion Question on Google search position  Aug 15, 2008 I just start learning search engine optimization,recently i m confused by a search result of google . I search the keyword singapore Corporate Gifts there 's the result http://www.google.com/search?hl=en&q=singapore+Corporate+Gifts+&btnG=Google+Search 1st postion is www.singaporecorporategifts.com 2nd position is www.jazztures.com/ i can understand y singaporecorporategifts should be first one since i saw their title, meta tags and so ... » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 270 Lafayette Street, Ste. 700, New York, NY 10012 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.