SearchDay: Oil and Water? SEOs vs. Content Owners

Today's Columns: » Oil and Water? SEOs vs. Content Owners  » Getting Vertical Search Right: A Sneak Preview   » Link Building with Customers, Part 2  » Avoiding Online Missteps with Generation Y and Millenniums  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �August 8, 2008

Top Jobs Online Media Strategist/planner buyer Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States Senior Advertising Sales Executive Encyclopaedia Britannica/Merriam Webster San Francisco, United States Manager, Digital Marketing, Telemundo Network Telemundo Network Miami, United States Strategic Consultant Responsys , United States VP of Marketing Leadclick Media Inc San Francisco, United States More Jobs Today's Top Story: Chris Boggs Oil and Water? SEOs vs. Content Owners  SEM CROSSFIRE When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. Most SEO consultants expect to have some sort of clashes with internal designers and developers. But uncomfortable meetings can also occur when SEO meets content creator. » Full story » Print version Search Engine Watch Experts Columns Elisabeth Osmeloski Getting Vertical Search Right: A Sneak Preview  VERTICAL SEARCH At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar. » Full story » Print version Justilien Gaspard Link Building with Customers, Part 2  LINK LOVE Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. » Full story » Print version Erik Qualman Avoiding Online Missteps with Generation Y and Millenniums  BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering. But marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package. » Full story » Print version News from the Search Engine Watch Blog Hit Me While I'm Down: Google Warns on AOL Investment Loss Posted by Nathania Johnson  Aug 8, 2008 Google has filed a quarterly report with the SEC that includes information about its 5% stake in AOL. The news is not good for the Time Warner owned internet company, which has already posted a loss of $230 million in the second quarter of 2008. Google said that their stake ... » Continue reading New Yahoo BOSS Applications: Smells Like Cuil Spirit Posted by Nathania Johnson  Aug 8, 2008 Yahoo recently launched BOSS, aka Build your Own Search Service. Third party developers wasted no time making use of the API to build their version of what search should look like. Yahoo featured four BOSS applications on their Yahoo Search blog. The first one was 4 Hour Search. Named for how ... » Continue reading Google Offers Guidance on Starting a Multi-Lingual Site Posted by Nathania Johnson  Aug 8, 2008 Do the Beijing Olympics have you thinking global? If so, you may be considering whether or not to offer your site content in another language. Google understands and they have offered up three points worthy of consideration when making the decision to go multilingual. Site Structure First, you need to decide if you ... » Continue reading blinkx Seeks to Acquire MIVA for $1.20 Per Share Posted by Nathania Johnson  Aug 8, 2008 Online video search engine blinkx has sent a letter to digital advertising company MIVA, seeking to acquire it for $1.20 per share. Yesterday's closing price for MIVA stock, which trades on the NASDAQ, was $0.78. MIVA has certainly had its share of trouble of recent years. The company has gone through ... » Continue reading Is John McCain or Barack Obama Winning the YouTube Vote? Posted by Greg Jarboe  Aug 7, 2008 Yesterday, Rasmussen Reports said that the "news you watch says a lot about how you'll vote." According to the pollster, 87 percent of Fox News viewers say they are likely to vote for John McCain, while 65 percent of those who watch CNN and 63 percent of those who ... » Continue reading Search Engine Watch Forum Discussions Establishing A Process for Implementation of Optimized Content  Aug 7, 2008 This thread is for discussion related to the SEW Crossfire Column published today: Oil and Water? SEOs Versus Content Owners (http://searchenginewatch.com/showPage.html?page=3630472) Please share your thoughts, questions and experiences. » Join the discussion Google search volume down  Aug 8, 2008 Has anyone noticed a generally decrease in traffic to their sites? We have been seeing a slow decline the last month or so and cannot really attribute it to any loss of SER or anything else I have spoken with the company that manages our Google Ad campaigns ... » Join the discussion Google getting closer to peer reviewed network  Aug 7, 2008 New enhancements on the Google content network 8/07/2008 05:01:00 AM ---Quote--- Today we're announcing some key enhancements on the Google content network (partner sites for which we provide advertising) that will offer a better experience for users and better value for advertisers and publishers. These enhancements are the latest result of ... » Join the discussion

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