Week of 2008-08-14 Hi Everyone, I'm trying something new this week. Free case of beer to the first 10 people to email me after they get this! OK, so I'm clearly kidding. I'm just checking to see if anyone actually reads this and to remind you I love getting feedback. I can't send you any beverages but I do want to hear from you if you have any comments or ideas for improving the newsletter or our sites. :-) Cheers! Rachel Phillips
Why I Don't Obsess About Googleby Stoney deGeyterSo many people are obsessed with Google. And as far as that goes, there is good reason to be. Google is the largest search engine that gets the most searches and delivers far more traffic than any other engine. But I'm not one to watch Google on a hyper-obsessive level. I'll Take Links And 11 Gold Medals Pleaseby Debra MastalerDo you do any link building planning? Planning as in mapping out locations you want to get links from and developing strategies around upcoming events? If you're not, you may want to take a look at what one company has done to capitalize on anticipation. The goodwill, media attention and inbound links they generated from one small commercial is priceless and worth it's weight in gold.... Interview: VisiStat Analytics CTOby Manoj JasraIn the current economy, many Small Business, Small Enterprise, and Marketing professionals are watching their Web spend more closely than ever. I caught up with Stephen Oachs, CTO at VisiStat Inc and got his take on how important Web analytics is today for effective online advertising and direct impact on a business's bottom line.... Small Business Can Step Back from the Bleeding Edge of Social Mediaby Jennifer LaycockYesterday at BarCamp Ohio I sat listening to a conversation among people who were trying to balance the need to be involved in social media outreach with the need to run their businesses. Their frustration was based on the fear that as they finally embraced a social network or site, the masses would move some place new. For a company focused running a business instead of playing in the social media sphere, it's a valid concern. Why I Still Won't SEO Flash Websitesby Stoney deGeyterGoogle indexes flash, but so what? There is still not much there that can be optimized with any kind of effectiveness. An End To Ranking Reports Is An End to Analysisby Stoney deGeyterRecently Google started blocking several of the big-name rank checking software used by many in the SEO industry. This, of course, sparked the debate on whether SEO firms should be bothering with providing ranking reports to their clients. I have to say, I'm conflicted on that issue. One Pet Peeve Viral Marketing and Search Engine Optimization Have in Commonby Jennifer LaycockWhile my roots rest firmly in the camp of search engine optimization and search engine marketing, I've spent the last year or two leaning more heavily toward the blogging, social media, viral marketing side of things. I'm often struck at the similarities between these methods. For instance, knowing your audience and creating content that makes them happy is generally the key in all four areas. Yesterday, I also realized the similarities in terms of pet peeves. Interview: Peter Hutto of Local.comby Manoj JasraThis past week I had the chance to catch up with Peter Hutto, Vice President, Business Development and Sales at Local.com to get some insight on his session regarding Local 2.0 at Search Engine Strategies in San Jose.... Return to the Top of this Page
Return to the Top of this Page In response to... I'll Take Links And 11 Gold Medals PleaseDebra So true! (LOVE that commercial by the way). I have a hobby blog on horses, and I started covering the Olympics about a month and a half before they started, which was also a month before any of the other major equestrian sites did. I saw nobody was doing it, and decided to position myself ahead of time as the number one resource for Olympic equestrian information. So far I've gotten tons of links (some from major news media), saw a 5,000% increase in traffic, a 1,000% increase in subscriptions, have seen days where I was getting comments every 10 minutes, have connected with people all over the world and some who know the Olympic riders personally, and have made a lot more money from my Google ads. I have better search engine visibility for Olympic equestrian related searches than NBC, the official Olympic equestrian site, and the other major horse sites. All from planning ahead and getting started early! That wouldn't have happened if I'd only written about the Olympics as they were happening. And the best thing is, I did it on purpose. Moral of the story: if you've got a major event in your niche, cover it often and early, and plan ahead like Debra said. It will pay off in a major way. Jackie Baker In response to... Small Business Can Step Back from the Bleeding Edge of Social MediaJennifer, You really summed it up well and I think put some anxiety to rest for those who just don't have the resources to spend on a full blown social media campaign. I do think small niche businesses must pick one or 2 tho and get started. I am working for some great people who are still trying to decide if blogging is helpful! I'm sending them the link to this article for inspiration! I think they can realize that you don't have to do it all, but you can benefit from using some of the tools that will reach out to their target market. Phyllis In response to... Small Business Can Step Back from the Bleeding Edge of Social MediaWhether the bleeding edge or leading edge, it's important for SoMe directors or strategists to make sure clients/employers understand that SoMe is ever changing and needs to be constantly evaluated. You have to stay flexible in your strategy, experiment, shift focus. This isn't just a sound SoMe strategy but for many marketing strategies. Opportunistic marketing is important. The world moves way too fast to plan a strategy a year in advance. Some things can be laid out, leaving room for shifts in target audience behavior, company mission, technology, even social movements. Michael Durwin Return to the Top of this Page Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Return to the Top of this Page SEARCH ENGINE OPTIMIZATION Do I Need Google Why SEO Is Required Google PR UpdateBLOGS AND BLOGGING Wordpress And Adsense Video Comment Mod For WordPress - SeesmicOTHER ONLINE MARKETING 10% Click Through Rate - Is This Possible Internet Directories & Other Free Marketing Methods Applying "Zero Dollars A Little Talent And Thirty Days" How Did Spammers Get My Email AddressSMALL BUSINESS ISSUES Unprofessional People Resources For Starting & Running An Online BusinessCHAT Beijing OlympicsPREVIOUS WEEK Small Business Forum Update For August 5, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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