2009-01-21 Hi Everyone, Hopefully everyone isn't having to shovel snow today. Ick! Enjoy the newsletter! Rachel Phillips
Need Help with Google Analytics Filters?by Manoj JasraGoogle Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from.... Are You Guilty of Crimes Against Usability? Let the Jury Decideby Stoney deGeyterYour website is being judged. If presented before a jury of your peers, would you be found guilty of gross marketing misconduct or absolved of all charges of crimes against usability? Let the jury decide. GetListed or Weep!by Miriam EllisIn a Local climate where failure to claim your business listings can result in competitive hijacking, loss of income and damaging misrepresentation, there is no time to lose in getting listed and getting listed right. Sexton and Mihm have just made this vital task incredibly elegant and oh-so-easy with what I believe is the most noteworthy tool yet created for the Local Search industry.... Social Media Reminder: Think Before You Speak...by Jennifer LaycockI ran across several interesting posts yesterday on the social media conversation front. Some of them made me nod my head in agreement, but one of them made me absolutely cringe. Once again, watching someone's mistakes reminds us all of the need to listen to our mothers when it comes to how we interact with social media. Social Media...it's about the tools right?by Beth HarteThere seems to be a school of thought among marketers and businesses that social media is just about the tools like Twitter, Facebook, LinkedIn, other social networks and that's it. It's like saying nail, hammer, wood, and ruler.... Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)by Karri FlatlaClayton Makepeace recently revived an old copywriting post titled "8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof." In that post, Makepeace explains uncomplicated yet effective methods for researching your target market. By the end of the post you realize there really is no excuse for leaving out this critical step. While the copywriting techniques outlined are indeed timeless, I'd like to "Twitterize" some of Makepeace's points for the social web.... Just Call It Marketingby Eric BrownConfused by all of the stuff swirling about surrounding Social Media and how to market your Small Business. Apparently, we can't yet even figure out what to call all this stuff. As Small Business owners and operators, perhaps we can simplify it as just "Marketing"... A Content Case Study: Kraft Plays to Their Audienceby Jennifer LaycockEvery now and then it's fun to take a company who is doing things right and make an example of them. This week, that company is Kraft foods. I've been meaning to write about a content idea of theirs for awhile now, one that does an excellent job of serving their target audience and also opening the door to draw a new audience. Return to the Top of this Page
Return to the Top of this Page In response to... Social Media Reminder: Think Before You Speak...Clearly, we always should consider our thoughts before we utter them, not so much to avoid offense as to avoid confusion or misunderstanding. It has been the reluctance to speak truth (as perceived by the speaker) that has led to so much mealy-mouthed, feel-good babble that masquerades as communication but ends up as "nothing". Say what you think. Think first, but say it. You will always offend someone anyway. William In response to... Social Media Reminder: Think Before You Speak...I understand that social media is a minefield of opportunities to hang yourself - but James' comment wasn't one of them. The very fact that social media is so spontaneous and public is the very reason people should be more forgiving of some of the comments found there. He did not direct his comment at an individual - it was an opinion, and one that he's free to have; and he did not use bad language. The world is slowly being strangled by political correctness, lack of humor, and people who take everything too seriously. There are dozens of places I would not like to live in, and naming them is probably one of the least offensive things I could do on Twitter. Caro In response to... Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)Hi Sharon - I appreciate your concerns re spending too much time on Twitter if you use it for marketing related activities. You have to be judicious with who/what/how you "tweet", much like any other social networking tool. However, Twitter and other social web tools are fast becoming must have tools for many businesses trying to deliver value to audiences that would otherwise be difficult if not impossible to reach. And indeed just about anything can be outsourced, including social media strategy and implementation. Though on Twitter I would suggest that if you have assistance with your "tweeting" you get involved personally to whatever extent possible. People want to feel like they are connecting with real people in real time and Twitter makes b2b marketing feel more authentic and real than it perhaps has been for a very long time online. Just some thoughts to consider! Karri Flatla In response to... Twitter as Target Market Research Tool (and the Twitterization of Clayton Makepeace)This is a great post and should be read by all marketers venturing into social media campaigns, in my view. On the 'friends' point - maybe there's a wider definition of 'friends, family, colleagues' than just ours. Many brands or companies have their own (not ours) friends - or at least potential friends - that they may or may not use effectively. Customers who are ultra loyal, or groups with an interest for some reason. (Years and years ago, I was involved in a huge promotion of a new roller coaster in a Florida theme park, and we recruited the Roller Coster Club of Great Britain to do the first reviews and spread the word for us in the early forums - what we'd now call a social media 'seeding' campaign, I suppose. They were sort of friends of the park and helped us get what now we'd call early adopters out to try the ride.) If a friend group doesn't already exist, I guess part of the job of PR could be to create them for the overall brand, before embarking on word of mouth campaigns against specific projects. Avill Return to the Top of this Page Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Return to the Top of this Page COPYWRITING Subcontracting A Copywriter Why Quality And Quantity Of Content Decides The Number Of VisitorsSOCIAL MEDIA & MARKETING How To Write An Effective Forum Signature File Getting Recent Posts In PhpBB IndexedSEARCH ENGINE OPTIMIZATION Terrific Keywords Tutorial How To Get Organic TrafficOTHER ONLINE MARKETING Branding Your Emails For Marketing Growth What About Arbitrage ProgramsSMALL BUSINESS ISSUES Business Partner LeavingQUESTIONS ABOUT THE FORUM How To Post Management Articles How I Could Improve My Results By Means Of Posting In A ForumPREVIOUS WEEK Small Business Forum Update For January 13, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
Newsletter InformationThis newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others. | News Navigation:Conference Sponsors:     Ebooks SEO Training & Info Analytics Business Services SEO & SEM Firms Link Building Keyword Tools Directories Domain Registration Web Hosting |
To unsubscribe/change profile:
click here
Email list management powered by Listcast
No comments:
Post a Comment