SearchDay: Bribing People To Send You Emails

Today's Columns: » Bribing People To Send You Emails With $50 Gift Cards  » Tibet's Revenge  » Training Your Content Developers on SEO Copywriting  » Should Your SEO Strategy Target the Head or the Long Tail?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 15, 2009

Top Jobs Freelance Junior Copywriters (Legal Websites) New York, United States Media Planner Ultra Media Valhalla, United States Marketing Manager Incisive Media , United States 18965 Wyeth Madison, United States Director, Online Marketing Analytics Travelers Hartford, United States More Jobs Today's Top Story: Sage Lewis Bribing People To Send You Emails With $50 Gift Cards  SEW EXPERTS: PROMOTION & LINK BUILDING Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Tibet's Revenge  SEW EXPERTS: SEARCHING FOR MEANING There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. » Full story » Print version Eric Enge Training Your Content Developers on SEO Copywriting  SEW EXPERTS: BY THE NUMBERS SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. » Full story » Print version Mark Jackson Should Your SEO Strategy Target the Head or the Long Tail?  SEW EXPERTS: AU NATURAL If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Lets Go 100 Recruiters, Reorganizes Engineering Team Posted by Nathania Johnson  Jan 15, 2009 Google has reduced their recruiting efforts and, as such, layoffs have come to their recruiting team. About 100 contract recruiters will be getting the pink slips. Meanwhile, the engineering team is also being affected, albeit in a different way. Engineers in Austin, Texas; Trondheim, Norway; and Lulea, Sweden are required ... » Continue reading Nielsen Online December 2008 Search Engine Share Rankings Posted by Nathania Johnson  Jan 15, 2009 Nielsen Online has released its search engine share rankings for December 2008. Google had a big year-over-year gain with Yahoo, AOL and Ask seeing modest increases as well. Live Search didn't fare so well: Related Reading: Online Video Wins the 9-5 Hour, Weekdays Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share ... » Continue reading Yahoo Adds Wikipedia SearchMonkey App as Default Posted by Nathania Johnson  Jan 15, 2009 Beginning today, searchers on Yahoo! will find Wikipedia results displayed in their new SearchMonkey app form. If you remember, Yahoo! launched SearchMonkey last year to allow customization of search results. Yahoo! has already set Yelp, LinkedIn, and Yahoo! Local SearchMonkey apps as default, as well as Citysearch and Zagat. Users can ... » Continue reading The Curious Case of Music Disappearing from YouTube Videos Posted by Nathania Johnson  Jan 15, 2009 Lately, many have noticed that copyrighted music has mysteriously been removed from user-submitted videos on YouTube. Now, YouTube is addressing the occurrences with a simple explanation. Previously, when a video was faced with copyright issues, users could dispute the claim or select from a library of approved tunes. Now, users have ... » Continue reading Obama Aide: Broadband Portion of Stimulus Package for Timely Needs, Not Overall Goals Posted by Nathania Johnson  Jan 15, 2009 An aide of President-elect Barack Obama is clarifying what can be expected from the broadband portion of the stimulus bill currently being constructed in Congress, according to Reuters. Blair Levin, a former FCC employee under Clinton, is insisting that the bill will address timely broadband needs that can create jobs, ... » Continue reading Google Website Optimizer Announces Website Workout Winners (Plus, Visualize Testing!) Posted by Nathania Johnson  Jan 15, 2009 Last June, Google Website Optimizer launched the Website Workout contest, where companies could submit their websites for analysis. Four winners were chosen and they are: Colonial CandleExtra Space StorageOutrigger Hotels & ResortsTeam In Training Google posted a video of Colonial Candle's experience in website testing and landing page optimization, which helped boost ... » Continue reading Search Engine Watch Forum Discussions Keyword Selecton for region  Jan 15, 2009 Hello there, I need some help regarding keyword selection for a client. Say I have a client who gives mortgage advice which only covers a certain area. However, if I look for keyword with say mortgage advice yorkshire this has relatively low search volume but if I leave it as mortgage advice this ... » Join the discussion Cost of broad match  Jan 15, 2009 So I have some broad match key words just to try it out. It is obviously producing some hits which are unfortunate combinations of the broad match keywords. I can see them in analytics and now wonder if I can find out how much I paid per click for one of ... » Join the discussion campaign management question  Jan 14, 2009 My brain is turning to mush so maybe the forum can help me. I'm running the same exact ad "Buy Widgets" set up in 3 different ad groups. I only have one keyword - widgets - in each Ad Group. Ad Group #1 is exact match [widgets]. Ad Group #2 ... » Join the discussion

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