SearchDay: We're All Convertibles, And It's Time to Take the Top Down!

Today's Columns: » We're All Convertibles, And It's Time to Take the Top Down!  » Lies, Damned Lies, and Statistics  » PPC Landing Pages: Surprising Examples  » Don't Overlook These Link Building Opportunities  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 9, 2009

Top Jobs Senior PPC Manager Austin, United States Internet Marketing Manager Northwestern Mutual Milwaukee, United States 912435 Target , United States Account Executive- Platform Sales ContextWeb New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States More Jobs Today's Top Story: Frank Watson We're All Convertibles, And It's Time to Take the Top Down!  SEM CROSSFIRE Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is -- not as it exists online, but what motivates it, how it can be answered, and what happens when it truly is delivered -- there may be an answer on where the industry is headed and how to be successful in it. » Full story » Print version Search Engine Watch Experts Columns Gregg Stewart Lies, Damned Lies, and Statistics  LOCAL & MOBILE SEARCH Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. » Full story » Print version David Szetela PPC Landing Pages: Surprising Examples  PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. » Full story » Print version Justilien Gaspard Don't Overlook These Link Building Opportunities  LINK LOVE With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses. » Full story » Print version News from the Search Engine Watch Blog Is Yahoo on the Verge of Naming Yang's Replacement? Posted by Nathania Johnson  Jan 9, 2009 The Wall Street Journal today is reporting that a new Yahoo! CEO could be named as early as next week. Lately, the buzz has surrounded Autodesk executive chairman Carol Bartz. Bartz previously was CEO of Autodesk from 1992 to 2006. She has also been an executive at Sun Microsystems. She serves on ... » Continue reading Web Analytics Association Releases 2009 Outlook Survey Data Posted by Nathania Johnson  Jan 9, 2009 The Web Analytics Association has released data from a survey conducted about analytics proffesionals' plans for the coming year. Here's what they found: Over 40 percent of respondents see funding as the biggest challenge in 2009, the investment outlook is positiveOver 96 percent of respondents indicated that they plan to increase ... » Continue reading Ogilvy Public Relations Launches Social Media RSS Dashboard Posted by Nathania Johnson  Jan 9, 2009 Ogilvy Public Relations has launched The Daily Influence, something they call a social media RSS dashboard. Built on Netvibes, an RSS aggregator (aka newsreader), the site comes standards with pre-selected feeds from popular social media and technology sites. If you click on different tabs near the top, you'll find different niches. ... » Continue reading Yelp User Being Sued for Negative Review Posted by Nathania Johnson  Jan 9, 2009 A new lawsuit brought by a San Francisco chiropractor Steven Biegel is raising a very good question about online reviews. The chiropractor was none too pleased to find a negative review about his practice on Yelp. The review was written Christopher Norberg, who has a conflict with the chiropractor over a ... » Continue reading Search Engine Watch Forum Discussions How Do You Approach Other Webmasters to Request A Link?  Jan 9, 2009 Howdy All, For discussion - & its possible this topic is discussed under another thread. When you are link building, and find a resourceful page on the net with relevant content to yours (and a decent page rank), how do you go about requesting a link? Do you send a simple email saying ... » Join the discussion Question on Renaming a Campaign  Jan 8, 2009 I'd like to take an exisiting campaign, copy and paste it into AdWords editor, pause the existing campaign, and then "rename" the new campaign to 2009. If the "new" campaign has the exact same ads, keywords, etc. as the "old" campaign (remember I just copied the first one) will ... » Join the discussion What is the proper use of redirects  Jan 8, 2009 If I was to create a domain called GenericHelp.com and then create 2 other domains called SubjectMatter1Help.com and SubjectMatter2Help.com and redirect both the Subject Matter domains to the Generic Help domain would this adversely affect the PR for the Generic site? Note: GenericHelp.com is on a separate IP than the SM ... » Join the discussion

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