SearchDay: Is One-Stop Media Buying a Failed Model?

Today's Columns: » Is One-Stop Media Buying a Failed Model?  » Writing Sales Copy For Conversions, Part 2   » Testing Your Online Business Plan  » The Better You Rank...the Better You Rank!  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 21, 2009

Top Jobs Web Editor II/Producer Robert Wood Johnson Foundation Princeton, United States Information Architecture Manager Marriott International Bethesda, United States Freelance Junior Copywriters (Legal Websites) New York, United States Media Planner Ultra Media Valhalla, United States 18965 Wyeth Madison, United States More Jobs Today's Top Story: Kevin Ryan Is One-Stop Media Buying a Failed Model?  SEW EXPERTS: SEARCHING FOR MEANING Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. » Full story » Print version Search Engine Watch Experts Columns Tim Ash Writing Sales Copy For Conversions, Part 2  SEW EXPERTS: BY THE NUMBERS Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. » Full story » Print version Carrie Hill Testing Your Online Business Plan  SEW EXPERTS: LITTLE BIZ When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. » Full story » Print version Mark Jackson The Better You Rank...the Better You Rank!  SEW EXPERTS: AU NATURAL The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Even Google Can't Save Print Media Posted by Frank Watson  Jan 21, 2009 Google announced it is discontinuing its print advertising program February 28 and stop running ads March 31. Seems even Google cannot help the slow demise of print media. Started in 2006, Google added the ability to place classified ads in over 50 newspapers throughout the United States and had reached over ... » Continue reading Are Social Media Experts Ruining Twitter? Posted by Nathania Johnson  Jan 21, 2009 Over at Fanboy.com, Michael Pinto laments the volume of social media tweets and tweeple he's coming across on the popular social network, Twitter. He is frustrated about the constant stream of social media dribble that self-proclaimed social media gurus and experts put forth in their tweets. He says they autofollow ... » Continue reading As Goes Google So Goes The Economy? Posted by Frank Watson  Jan 21, 2009 Forbes just published a piece about "Google as Economic Barometer". It has some merit and a lot of details. Basically stating "Investors searching Google's fourth-quarter earnings may see clues about the state of the Internet ad business, the economy and the future of the company itself." Dropping various products like Print ... » Continue reading Live Search Offers Tips for Optimizing Large Sites Posted by Nathania Johnson  Jan 21, 2009 If you have or work for a large site, search engine optimization can be quite the undertaking. Jeremiah Andrick over at the Live Search Webmaster blog is offering tips for optimizing for their particular engine. Of course, he has an interesting case to work with: Microsoft.com. The first tip he offered ... » Continue reading New York City and Google Team Up for New Information Center Posted by Nathania Johnson  Jan 21, 2009 New York City Mayor Michael Bloomberg guest blogged on the Official Google Blog today to announce a new website and Information Center. The effort is a partnership between NYC and Google. The new site is nycgo.com. The site uses Google Maps and the physical location can be found at 810 Seventh ... » Continue reading Twitter Passes Digg For Usage, Is Facebook Next? Posted by Frank Watson  Jan 21, 2009 Seems Twitter may be the "next big thing" in social media. Hitwise reports it has surpassed Digg for usage - but realistically the two are different types of social media, though Twitter does have the recommendation aspects of Digg. Comparisons to Facebook may be more realistic. Twitter has come to replace ... » Continue reading SEO is Alive and Well and Looking for a Fight at SES London Posted by Greg Jarboe  Jan 21, 2009 Yesterday, Mike Grehan wrote a guest comment for Netimperative entitled, �Who says community isn�t search?� According to Mike, �SEO's glory days are over. And we should get over it.� Back on June 11, 2007, Mike wrote a column for ClickZ entitled, �SEO is Dead. Long Live, er, the Other ... » Continue reading Delve Networks Releases Impressive Obama Inauguration Speech Video Search Posted by Nathania Johnson  Jan 21, 2009 Delve Networks has released an awesome tool that lets you search Obama's inauguration speech video. When you type in a keyword, the parts of the timeline where the keyword was mentioned are highlighted. Here's a visual: Next, when you put your mouse over one of the highlighted areas, a bubble appears ... » Continue reading Search Engine Watch Forum Discussions 2009 SEMPO InHouse Salary Survey is open  Jan 16, 2009 Again this year we're running the In-House salary survey. *Click here to take the survey.* (http://www.surveymonkey.com/s.aspx?sm=oWEwtEmG0TAT_2bz62K_2bzOfg_3d_3d) As with last year, we'll be sharing two levels of data: A summary view for non-members, and a deeper view with members. That said, you DO NOT have to be a SEMPO member to participate. The survey is anonymous, ... » Join the discussion Duplicate pages  Jan 21, 2009 How detrimental are duplicate to SEO? One of my clients have several URLs for one page. For example www.xxx.com/ www.xxx.com/yyy-ttt-eee-eee.html www.xxx.com/index.php?language=1 They all go to the same home page. What are the implications? » Join the discussion SEM is illegal - Unless you are licensed  Jan 19, 2009 Catchy headline or reality? We work with a number companies in the financial services sector and more and more we are getting legal opinions that we, as an advertising agency for companies, need to be licensed in many states to provide marketing services to these companies. With the economy tanking and ... » Join the discussion

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