SearchDay: 7 Social Media Predictions for 2009

Today's Columns: » 7 Social Media Predictions for 2009  » Search Ad Quality Score 101, Part 2  » PPC Landing Pages: Surprising Examples  » Lies, Damned Lies, and Statistics  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 12, 2009

Top Jobs Senior PPC Manager Austin, United States Internet Marketing Manager Northwestern Mutual Milwaukee, United States 912435 Target , United States Account Executive- Platform Sales ContextWeb New York, United States VP Platform Sales / Business Development Adify New York, San Francisco, Washington DC, Atlanta, Philadelphia, United States , United States More Jobs Today's Top Story: Erik Qualman 7 Social Media Predictions for 2009  BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Search Ad Quality Score 101, Part 2  SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. » Full story » Print version David Szetela PPC Landing Pages: Surprising Examples  PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. » Full story » Print version Gregg Stewart Lies, Damned Lies, and Statistics  LOCAL & MOBILE SEARCH Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Rounding Up the Usual Click Fraud Suspects Posted by Nathania Johnson  Jan 12, 2009 In a new report by entitled "Anatomy of a Fraudster," Anchor Intelligence has identified the top four types of click fraud perpetrators. Their research is based on a year of studying traffic patterns and gathering intelligence across their client base. The four types are: Click fraud farmers � members of click farms, ... » Continue reading Women Aged 30-39 Spends Most Time Viewing Internet and TV Simultaneously Posted by Nathania Johnson  Jan 12, 2009 A new report from Integrated Media Measurement Inc. (IMMI) shows that the group that women aged 30-39 are the group that spends the most time viewing the internet and television simultaneously. In second place are teenage boys aged 15-18. Here's the breakdown: "Considering the amount of sports-related programming that connects the ... » Continue reading adCenter Rolls Out New Custom Date Range & Filter Options for Performance Data Posted by Nathania Johnson  Jan 12, 2009 Microsoft's adCenter has rolled out a couple of new options to sort and filter your data. First up is custom date ranges. Now, you can access data for up to 31 consecutive days from the last two years without running a report. Secondly, adCenter has brought custom filters, similar to what ... » Continue reading Doing A Google Search Impacts The Environment! Posted by Frank Watson  Jan 12, 2009 Seems you can boil water for a cup of tea with the amount of energy it takes to do two Google searches, according to a Harvard professor. Though, in response to the TimesOnline article posted yesterday, Google took time to reply stating it is many times less than that. This may ... » Continue reading Google Unveils New Favicon Posted by Nathania Johnson  Jan 12, 2009 Google has a new Favicon, which it unveiled over the weekend. If you're not familiar with the term, a Favicon is a small image that appears in a browser bar or tab, next to the title tag and/or URL, depending on the browser you use. Here's Google's new Favicon: It's based on ... » Continue reading It�s �Horses for Courses� at SES London 2009 Posted by Greg Jarboe  Jan 12, 2009 A year ago, I wrote an article for Search Engine Watch entitled, �It's �Horses for Courses� at SES London.� In the article, I said business professionals may want to bring a team to Search Engine Strategies London � because there will be three concurrent conference tracks and no business ... » Continue reading Internet TV: What Do Users Want? Posted by Nathania Johnson  Jan 12, 2009 Last week at CES, several TVs that were internet-capable were rolled out for the world to see. So what do consumers plan on using their TV internet browsers for? Strategy Analytics set out to find out in a recent survey. The number one answer? Video on-demand. This should come as surprise to ... » Continue reading FCC Takes White Spaces Initiative Global Posted by Nathania Johnson  Jan 12, 2009 Now that the FCC has unanimously agreed to use white spaces for unlicensed use in the United States, they're expanding the campaign to an international initiative. Dubbed the "White Spaces Fellowship and Training Initiative," the FCC can now share insights with international regulators. Google has been one of the most vocal ... » Continue reading Search Engine Watch Forum Discussions How Do You Approach Other Webmasters to Request A Link?  Jan 9, 2009 Howdy All, For discussion - & its possible this topic is discussed under another thread. When you are link building, and find a resourceful page on the net with relevant content to yours (and a decent page rank), how do you go about requesting a link? Do you send a simple email saying ... » Join the discussion Google spam report, nothing done after 6 months?  Jan 10, 2009 Hello, One of my competitor is spamming with duplicate domains and mirror sites in large numbers. They have some 12 / 15 listings excluding the second legitimate listing per site in the various searches, one of which concerning me where they have several of them on page one. I have reported this ... » Join the discussion Adcenter now has Custom Date Reports  Jan 10, 2009 Well it's one of those "features" you would expect to have because Google has had it for so long now. However, Adcenter just got this into their system. You can now set the date range for every page with campaign data just like Google and Yahoo. It's almost easy to miss. You will ... » Join the discussion

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