SearchDay: Bribing People With $50 Gift Cards: Part Deux

Today's Columns: » Bribing People With $50 Gift Cards: Part Deux  » Track Those Alternate Conversions  » Yahoo's New Era  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 29, 2009

Top Jobs Information Architecture Manager Marriott International Bethesda, United States Web Editor II/Producer Robert Wood Johnson Foundation Princeton, United States Freelance Junior Copywriters (Legal Websites) New York, United States 18965 Wyeth Madison, United States Media Planner Ultra Media Valhalla, United States More Jobs Today's Top Story: Sage Lewis Bribing People With $50 Gift Cards: Part Deux  SEW EXPERTS: PROMOTION & LINK BUILDING We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. » Full story » Print version Search Engine Watch Experts Columns Eric Enge Track Those Alternate Conversions  SEW EXPERTS: BY THE NUMBERS It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we're shortchanging ourselves when we look at it this way. » Full story » Print version Kevin Ryan Yahoo's New Era  SEW EXPERTS: SEARCHING FOR MEANING President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog Google AdWords Opens Up Conversion Optimizer Eligibility Posted by Nathania Johnson  Jan 29, 2009 Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords' free Conversion Tracking tool and have at least 30 conversions in the last 30 days are now eligible to use Conversion Optimizer. Conversion Optimizer uses your conversion tracking data to optimize ad placement based on the likelihood ... » Continue reading Yahoo's Search Ad Share Drops 40% in UK for Q4 2008 Posted by Nathania Johnson  Jan 29, 2009 Yahoo's Q4 UK search advertising share dropped from 13.9 percent in 2007 to 8.4 percent in 2008, a 40% decline. Making things worse is that UK search ad spend actually increased by 11% during the fourth quarter. Advertisers apparently shifted their dollars to Google, who saw an increase from 82.6 in ... » Continue reading Google Behind Tool to Detect ISP Blocking Posted by Nathania Johnson  Jan 29, 2009 It's no secret that Google is an avid supporter of net neutrality legislation. Now, in an effort to further their cause, they've partnered with he New America Foundation's Open Technology Institute, the PlanetLab Consortium, and academic researchers to create M-Lab (Measurement Lab). M-Lab is designed to help detect whether an internet ... » Continue reading AOL to Cut 10% of Its Workforce Posted by Nathania Johnson  Jan 28, 2009 AOL will cut 10% of its workforce, according to Kara Swisher. That amounts to 700 employees. The cuts will attempt to focus efforts in New York City, part of a gradual attempt to headquarter there. That will mean consolidation in Silicon Valley, Los Angeles, and the DC suburb of Dulles, site ... » Continue reading SEW/ClickZ Authors Among SEMMYs Finalists Posted by Kevin Newcomb  Jan 28, 2009 The finalists have been announced in the Second Annual SEMMYs Awards recognizing the best blog posts in search marketing, social media and related areas. Congratulations go out to all the nominees, and especially to our own Search Engine Watch bloggers and experts who were nominated: Local Search: Google�s Carter Maslan and ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions From Static to Dynamic  Jan 29, 2009 We have a 1700 page static, HTML site that needs to be converted to a dynamic site. This site is very old (launched in 1995) and ranks very well for thousands of competitive keywords, some of which are extremely competitive. For instance, it ranks on the first page in Google, Yahoo, ... » Join the discussion You have Incentive Based ads.. Oh yes you do!  Jan 29, 2009 Yahoo has turned blind eye to advertisers abusing their system. So long as it brings in revenue Yahoo does not seem to care. Email spammers and scammers have always been a PITA, but now they're taking full advantage of Yahoo's lack of enforcement. These email spammers are using their incentive based ... » Join the discussion Keywords with 0 seconds  Jan 28, 2009 How is it possible that several keywords have 0 seconds under time spend on site? » Join the discussion

Send Us Feedback! | Technical Questions or Bug Reports | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy Incisive Interactive Marketing LLC. 2008 All rights reserved. To unsubscribe via postal mail, please contact us at: Incisive Media Plc. 120 Broadway, 5th Floor, New York, NY 10271 Please include the e-mail address with which you have been contacted. How to Advertise | Contact Us | Subscribe to Newsletters | ClickZ.com Click here to update your profile or unsubscribe. Get a Free Email Marketing Demo All ClickZ newsletters are sent from the domain "newsletters.clickz.com". When configuring e-mail or spam filter rules, please use this domain name rather than the sender address, which varies.