SearchDay: Breaking the Norm with Search

Today's Columns: » Breaking the Norm with Search  » SEO Web Site Review: Water Filter Corner  » 10 Ways Twitter Can Make Money  » Web Analytics 101, Part 2  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 27, 2009

Top Jobs Information Architecture Manager Marriott International Bethesda, United States Web Editor II/Producer Robert Wood Johnson Foundation Princeton, United States Freelance Junior Copywriters (Legal Websites) New York, United States Media Planner Ultra Media Valhalla, United States Marketing Manager Incisive Media , United States More Jobs Today's Top Story: Aaron Shear Breaking the Norm with Search  SEW EXPERTS: BIG BIZ One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. » Full story » Print version Search Engine Watch Experts Columns Mark Jackson SEO Web Site Review: Water Filter Corner  SEW EXPERTS: AU NATURAL This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. » Full story » Print version Erik Qualman 10 Ways Twitter Can Make Money  SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. » Full story » Print version Ron Jones Web Analytics 101, Part 2  SEW EXPERTS: SEM 101 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. » Full story » Print version Want more customers? Advertise in Yahoo! Search results. http://ad.doubleclick.net/clk;175747347;23967711;u News from the Search Engine Watch Blog Advanced Keyword Research Checklist: Using Multiple Datasets Posted by Marty Weintraub  Jan 27, 2009 Keyword research matters to nearly every aspect of Internet marketing. It used to be so simple. Back in the day the (now retired) Overture Keyword Tool made assembling keyword baskets simple and sweet. Sure, search frequency and category patterns were skewed by SEOs-of-day. We busied ourselves repeatedly running now-obsolete ... » Continue reading Google Wants Feedback on Ad Planner Posted by Nathania Johnson  Jan 26, 2009 Google is asking for feedback on Ad Planner. The media planning tool was launched last June as a limited release and then made available to everyone last November. Need incentive to complete the survey? Google is giving away 50 $50 gift certificates to the Google Store. (Seriously? How about some AdWords ... » Continue reading MySpace Parent Co. Fox Interactive Media to Cut 5% of Workforce Posted by Nathania Johnson  Jan 27, 2009 Fox Interactive Media, parent of popular social networking site, MySpace, announced Monday that it would be cutting 5% of its workforce, or 100 jobs. Employees at MySpace are affected. Social networks are notorious for having trouble monetizing their sites, despite high traffic. MySpace has found additional challenges by increased competition from ... » Continue reading Top 10 Newspaper Sites See 16% Growth in December 2008 Web Traffic Posted by Nathania Johnson  Jan 27, 2009 Newspapers may be struggling these days but it's not for lack of web traffic, at least for the top ten newspaper sites. According to Nielsen Online, web traffic to the top 10 sites grew by an average of 16% in December 2008. Only one of the top 10 properties, Boston.com, ... » Continue reading AdMob Launches Offering for Android Applications Posted by Nathania Johnson  Jan 27, 2009 AdMob has announced the launch of its Android application advertising offering. This allows developers to monetize their apps via a mobile banner ad. AccuWeather, Jirbo, and TapJoy are among apps that are utilizing the new option. �Android�s open platform enables developers to build rich mobile applications that provide a great experience ... » Continue reading Cars.com Adds DealerChat to Online Advertising Packages Posted by Nathania Johnson  Jan 26, 2009 Auto search site Cars.com has added a new feature, DealerChat, to its online advertising offering. It's available immediately, at no extra cost, and does exactly what the name says it does - allows dealers to chat with ready-to-buy customers, directly from their Cars.com listings. "Cars.com is committed to equipping our dealers ... » Continue reading Your business is about customers not keywords. Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact audience with relevant messages. Reach your customers with advanced targeting. http://a.ok.facebook.com/cm/ck/9998-57911-10854-18 Search Engine Watch Forum Discussions Google Fishy behavior continues  Jan 27, 2009 I have seen something very strange with a client account the past few days. To give you an overview, the client bids on somewhat competitive keywords and has an average position of 2.5. However, lately when I check the keyword analysis on all their words I get this message :*Your ... » Join the discussion Indexed But Not Cached - Help?  Jan 23, 2009 hi, i have a new blog on which i have been posting unique useful content regularly. Google has indexed all the pages but cached only one. What does this mean? Can anyone explain? » Join the discussion San Diego OMS - Feb 2009  Jan 22, 2009 Just wanted to put the word out and see if any SEW memebers are going to the Online Marketing Summit in San Diego this Feb 4-7 http://www.onlinemarketingsummit.com/default.php I won't be attending the actual conference as I don't like to part with $1,600 to see 3 days of slide shows and San Diegans ... » Join the discussion

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