SearchDay: Of Local Search, Love Meters, and Raking Leaves

Today's Columns: » Of Local Search, Love Meters, and Raking Leaves  » Bribing People To Send You Emails With $50 Gift Cards  » Training Your Content Developers on SEO Copywriting  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 16, 2009

Top Jobs Freelance Junior Copywriters (Legal Websites) New York, United States 18965 Wyeth Madison, United States Media Planner Ultra Media Valhalla, United States Marketing Manager Incisive Media , United States Director, Online Marketing Analytics Travelers Hartford, United States More Jobs Today's Top Story: Michael Boland Of Local Search, Love Meters, and Raking Leaves  SEW EXPERTS: LOCAL & MOBILE SEARCH This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. » Full story » Print version Search Engine Watch Experts Columns Sage Lewis Bribing People To Send You Emails With $50 Gift Cards  SEW EXPERTS: PROMOTION & LINK BUILDING Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. » Full story » Print version Eric Enge Training Your Content Developers on SEO Copywriting  SEW EXPERTS: BY THE NUMBERS SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Offers Free TV Ad Creation with SpotMixer Posted by Nathania Johnson  Jan 16, 2009 Google TV Ads is now offering free tv ad creation with a self-serve video ad creation solution implemented inside AdWords. The solution was developed jointly between the two companies. The video creation tool has been available through a private beta since September. Now, it's open to everyone. Well placed TV ... » Continue reading Stock Price Low Yet New Yahoo CEO Could Make $19 Million Plus? Posted by Frank Watson  Jan 16, 2009 Apparently the new Yahoo CEO Carol Bartz could make well over $19 million dollars this year, according to Reuters. This despite the fact that some of her comments the other day caused a further dip in their stock price, the New York Times reported. Bartz receives a $1 million dollar base ... » Continue reading Google Apps Get an Added Layer of Security Posted by Nathania Johnson  Jan 16, 2009 Just a few days after the announcement of the Google Apps reseller program, comes news that an added layer of security has come to Google Apps. The new layer gives administrators the ability to set password length requirements and view indications of password strength. Apparently, Mick Jagger and Keith Richards ... » Continue reading Truveo Video Search to be Added to SFGate.com Posted by Nathania Johnson  Jan 16, 2009 AOL's Truveo video search has been added to SFGate.com, the online site of the San Francisco Chronicle. The search is currently implemented on the cars section with additional pages in the pipeline. SFGate.com sees 12 million unique visitors per month. �We�re delighted that SFGate.com has taken advantage of our technologies to ... » Continue reading HelloMetro Hiring Journalists to Cover Local News for Their Online Sites Posted by Nathania Johnson  Jan 16, 2009 HelloMetro is hiring former print journalists to cover the news for 10 of their local sites. They hope this will bring better local coverage as opposed to local sites they say just resort to blogs. �We have avoided leaving our local stories to bloggers,� CEO Clark Scott said. �Other websites lean ... » Continue reading Realtor Century 21 Moving Its TV Spend To Online Advertising Posted by Frank Watson  Jan 16, 2009 One of the largest national realty companies, Century 21, has decided to move a large part of their TV advertising budget for 2009 to online marketing, according to Advertising Age. While Advertising Age see this as part economic and part going where has worked for them over the past two years: "With ... » Continue reading Search Engine Watch Forum Discussions 2009 SEMPO InHouse Salary Survey is open  Jan 16, 2009 Again this year we're running the In-House salary survey. *Click here to take the survey.* (http://www.surveymonkey.com/s.aspx?sm=oWEwtEmG0TAT_2bz62K_2bzOfg_3d_3d) As with last year, we'll be sharing two levels of data: A summary view for non-members, and a deeper view with members. That said, you DO NOT have to be a SEMPO member to participate. The survey is anonymous, ... » Join the discussion Logo Link  Jan 16, 2009 Hi, I was just curious that having a Logo/Banner inbound link from any external website will have the same effect on ranking as having the text inbound link? I know that with text link we have the option of using keywords in the anchor text but how about the keywords in ... » Join the discussion Keyword Selecton for region  Jan 15, 2009 Hello there, I need some help regarding keyword selection for a client. Say I have a client who gives mortgage advice which only covers a certain area. However, if I look for keyword with say mortgage advice yorkshire this has relatively low search volume but if I leave it as mortgage advice this ... » Join the discussion

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