SearchDay: Google Conversion Optimizer: The Best-Kept Secret in PPC?

Today's Columns: » Google Conversion Optimizer: The Best-Kept Secret in PPC?  » A Linking Strategy Is About More Than Just Quality Content   » Jumpstart a Viral Marketing Campaign  » Jumpstart a Viral Marketing Campaign  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 23, 2009

Top Jobs Information Architecture Manager Marriott International Bethesda, United States Web Editor II/Producer Robert Wood Johnson Foundation Princeton, United States Freelance Junior Copywriters (Legal Websites) New York, United States Marketing Manager Incisive Media , United States 18965 Wyeth Madison, United States More Jobs Today's Top Story: David Szetela Google Conversion Optimizer: The Best-Kept Secret in PPC?  SEW EXPERTS: PROFITABLE PPC Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. » Full story » Print version Search Engine Watch Experts Columns Chris Boggs A Linking Strategy Is About More Than Just Quality Content  SEW EXPERTS: SEM CROSSFIRE Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. » Full story » Print version Justilien Gaspard Jumpstart a Viral Marketing Campaign  SEW EXPERTS: PROMOTION & LINK BUILDING About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. » Full story » Print version Justilien Gaspard Jumpstart a Viral Marketing Campaign  SEW EXPERTS: PROMOTION & LINK BUILDING About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Beats Wall Street Estimates for Q4 2008, Despite Profit Drop Posted by Nathania Johnson  Jan 22, 2009 Google announced their earnings today as planned (though a bit early, but not as early as Microsoft) - and the news was good. They reported net revenue of $4.2 billion, while analysts' estimates were at $4.12 billion. Adjusted earnings (see below) translated to $5.10 a share, whereas the Street predicted $4.95. However, ... » Continue reading Search a Bright Spot for Microsoft Posted by Kevin Newcomb  Jan 22, 2009 While Microsoft plans to lay off about 5,000 employees across its various business lines, Microsoft CEO Steve Ballmer said today that the company will be hiring in some areas, including search. According to ClickZ News: "Even while we take away 5,000 jobs we will add back a few thousand jobs in areas ... » Continue reading Google Maps Updates Transit Site Posted by Nathania Johnson  Jan 23, 2009 Google Maps has announced a new update to the Transit site. When you visit, now you'll find a map with markers showing every city where full schedule routing is available. It's been quite a couple of weeks for Google Maps and their transit features. Earlier this week, Google and New ... » Continue reading And Now For Something Completely Different: SEO Wars Posted by Frank Watson  Jan 23, 2009 Lisa Ditlefsen over at Base One Search has given us some entertaining parody video to enjoy. Appropriately its a "hands in" experience just like any SEO Wars should be. See Matt Cutts, Ralph Tegtmeier aka Fantomaster, Rand Fishkin, Jane Copland and Greg Jarboe star in this indy video. Watch out Lisa ... » Continue reading Job Search is Fastest Growing Online Content Category in 2008 Posted by Nathania Johnson  Jan 23, 2009 For news that should shock no one, the job search niche is the fastest growing online content category, according to comScore. The niche has grown a whopping 51% to 18.8 million visitors. CareerBuilder.com leads the pack with over 9 million searches. Women, the 25-49 age group and the $75,000+ salary set ... » Continue reading It�s NOT Business as Usual at SES New York 2009 Posted by Greg Jarboe  Jan 23, 2009 According to Google Trends, the search volume and news reference volume for �hope� are greater than they are for �fear.� And it�s worth noting that the search volume for �recovery� is greater than it is for �recession,� although the news reference volume is the other way around. ... » Continue reading Yahoo! to Announce Q4 2008 Earnings Next Tuesday, January 27 Posted by Nathania Johnson  Jan 23, 2009 Yahoo! will announce their fourth quarter 2008 earnings next Tuesday, January 27 at 5pm EST/2pm PST. Will Yahoo!'s report be similar to yesterday's Google and Microsoft earnings? Google and Microsoft's ads were a bright spot in their earnings calls. Even though Google beat the Street, the profit saw a big drop ... » Continue reading CNN.com Testing Longer In-Stream Video Ads Posted by Nathania Johnson  Jan 23, 2009 Ken Liebeskind over at Clickz.com is reporting that CNN.com is testing longer in-stream video ads. On inauguration day, a 60 second ad for Starbucks appeared in a video featuring President Obama's speech. It should be interesting to see the results of the test, especially for a news organization. The inauguration wasn't ... » Continue reading Search Engine Watch Forum Discussions Indexed But Not Cached - Help?  Jan 23, 2009 hi, i have a new blog on which i have been posting unique useful content regularly. Google has indexed all the pages but cached only one. What does this mean? Can anyone explain? » Join the discussion Google and ASK.com traffic  Jan 22, 2009 Interesting development Company sources confirm that direct navigation company Sendori.com has been acquired by Ask.com sponsored listings. Specific details of the transaction were not provided. Sendori.com provides a unique service in the domain space. Rather than parking domain names on a page with search listings the company’s service partners domains with ... » Join the discussion Affiliate Programs  Jan 21, 2009 I wanted to get some input on how everyone else sees the Affiliate programs. I have been using all of the affiliates for years and it seems like the true affiliates are dying off and being replaced by "Coupon Proliferation" affiliates. I am no longer seeing the value in what they have ... » Join the discussion

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