SearchDay: Training Your Content Developers on SEO Copywriting

Today's Columns: » Training Your Content Developers on SEO Copywriting  » Tibet's Revenge  » Should Your SEO Strategy Target the Head or the Long Tail?  » Search Ad Quality Score 101, Part 2  » 7 Social Media Predictions for 2009  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �January 14, 2009

Top Jobs Marketing Manager Incisive Media , United States Media Planner Ultra Media Valhalla, United States Director, Online Marketing Analytics Travelers Hartford, United States 320018 McGraw-Hill NY, United States SMS Hanapin Marketing Bloomington, United States More Jobs Today's Top Story: Eric Enge Training Your Content Developers on SEO Copywriting  COLUMN: BY THE NUMBERS SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience. » Full story » Print version Search Engine Watch Experts Columns Kevin Ryan Tibet's Revenge  COLUMN: SEARCHING FOR MEANING There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. » Full story » Print version Mark Jackson Should Your SEO Strategy Target the Head or the Long Tail?  COLUMN: AU NATURAL If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. » Full story » Print version Ron Jones Search Ad Quality Score 101, Part 2  COLUMN: SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. » Full story » Print version Erik Qualman 7 Social Media Predictions for 2009  COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. » Full story » Print version WebTrends Ad Director™ -- Way Beyond SEM Bid Management • Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. • Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. • Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Google Maps Adds Features to Local Business Ads Posted by Nathania Johnson  Jan 14, 2009 Google Maps has updated features for local business ads. First up, the pop up box for a local business listing will now include interactive links for features on Google Maps. These links include "Get Directions," "Street View," and "Save to My Maps." Secondly, there's a new reporting feature. Available through your ... » Continue reading Did Yahoo President Sue Decker See New CEO As Snub? Posted by Frank Watson  Jan 13, 2009 Despite the suggestion by ValleyWag, that incoming Yahoo CEO Carol Bartz's first job would be to fire President Sue Decker, seems Decker beat her to the punch by announcing her resignation. Decker has overseen many of the few innovations and major changes at Yahoo during the past few years - as ... » Continue reading Google Releases New Sitemap Generator Posted by Nathania Johnson  Jan 14, 2009 Google Webmaster Central has created a new sitemap generator and released it to the general public. The new generator is open source and uses your webserver's traffic, its log files, or the files found on the server to quickly find the URLs on your site. It ping Google blog search and ... » Continue reading Reciprocal Links And Yahoo: Some Interesting Reading Posted by Frank Watson  Jan 14, 2009 Okay I would not have bothered to read Yahoo's latest patent on reciprocal links if it were not for two blog posts by Bill Slawski and David Harry. These guys thankfully can interpret patent details in a way that does not make my head spin and explode. I mean look at ... » Continue reading SEO Training Workshop on Blogs at SES London 2009 Posted by Greg Jarboe  Jan 14, 2009 One of the four SEM and SEO training workshops that will be held at SES London on Friday, Feb. 20, 2009, will be focused on �Reaching Your Audience through Blogs.� The instructor is Jennifer Evans Laycock, the Editor-in-Chief of Search Engine Guide, an online publication aimed at educating Small ... » Continue reading Google Apps Reseller Program Could Become Biggest Affiliate Program Posted by Frank Watson  Jan 14, 2009 Google is building a reseller program for its apps and training future affiliates to build up their market share of email, calendaring,project management and team site creation, as well as documents, video sharing and collaboration. The program will give resellers 20% of each $50/user/year they sign up, as well as any ... » Continue reading Matt Cutts: Hate Review Sites With No Reviews? Tell Me About It Posted by Nathania Johnson  Jan 14, 2009 Google's spam guru Matt Cutts is asking for people to help his team address the issue of review site pages with no reviews. In other words, have you ever been researching a product and included "review" in the search phrase - only to click on sites with no reviews? Annoying ... » Continue reading Online Display Ad Pricing Drops in Q4 2008 Posted by Nathania Johnson  Jan 14, 2009 Pubmatic has released online ad pricing data for the fourth quarter 2008. They found that ad pricing dropped in Q4, likely due to an all too unstable economy. Here's what they found: All sizes of websites (small, medium, and large) were down dramatically from Q4 2007; small, medium, and large sites ... » Continue reading AdGooroo Releases Q4 2008 Search Advertising Data Posted by Nathania Johnson  Jan 13, 2009 AdGooroo has released data for search engine advertising in the fourth quarter of 2008. Google's first page advertisers grew by 58%, and Live Search grew by 42.3%. Yahoo only grew by 8.8%. More interesting tidbits from Q4: A combined Microsoft/Yahoo! entity would increase large advertiser counts on the Live Search network by ... » Continue reading Search Engine Watch Forum Discussions campaign management question  Jan 14, 2009 My brain is turning to mush so maybe the forum can help me. I'm running the same exact ad "Buy Widgets" set up in 3 different ad groups. I only have one keyword - widgets - in each Ad Group. Ad Group #1 is exact match [widgets]. Ad Group #2 ... » Join the discussion Keyword by country  Jan 13, 2009 How do I find out IN ANALYTICS without doing a report which keywords are used by country/city? If xxxxx is used 5 times how do I find out where the users are located for this specific search term? Thanks » Join the discussion Broad match  Jan 12, 2009 I have always be afraid of using broad match. Here is Google's definition *With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and ... » Join the discussion

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