2008-09-05 Hey Everyone! We've got something special for you this week! Our good friend Craig Sutton from BrightWeb Marketing contacted us and generously offered to sponsor two free passes to this month's Small Business Marketing Unleashed Conference! Craig brought his team to our first show and is returning for our second this fall. He's also putting on his own show in the Kennewick, Washington area this fall featuring quite a few of the SBMU speakers. We're giving one of the passes away on Twitter and the other one here, so listen up. Craig wants the pass to go to someone who is working on improving their business, but needs a little bit of help with the cost of admission. The catch is, you can't nominate yourself. That said, you can feel free to beg or coerce your friends, family members or blog readers into nominating you. All you need to do is have someone email Craig (craig@brightwebmarketing.com) telling them why you should get the ticket. (Or you should email to nominate someone else.) Craig will pick the lucky winner and will notify them next Tuesday. We simply ask that you check with your nominee first to make sure they have a way to get to the show and can pay for their hotel room. If you want a shot at the other pass, you'll need to follow @jenniferlaycock on Twitter to get the details. Warmly, The Best Dang Web Marketing Checklist, Period!by Stoney deGeyterMy master website marketing checklist covering over 400 specific items through 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn't cover any "how tos," which are an essential ingredient to successful online marketing, but sometimes you need to first know what to do so you can then discover how to do it. The Best Dang Web Marketing Checklist for Domain Names and URLsby Stoney deGeyterThe domain name is part of the identity of your business. The URL chosen can have a significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URLs function can have significant impact on the crawlability of the site as well as overall visitor and traffic performance. The Best Dang Web Marketing Checklist for Browser Issuesby Stoney deGeyterThe browser is (obviously) what we use to view websites. The goal is to give the visitor the best browsing experience possible, but we have to keep in mind that not all browsers are the same. We must make sure to accommodate different users, ensuring that they get the most value out of the site possible. The Best Dang Web Marketing Checklists for Website Design Considerationsby Stoney deGeyterThe site design is essentially the first impression that someone gets when they land on your site. You may have all your usability and SEO elements in place, but if the design is lacking then your visitor's impression of you will be lacking as well. A visually appealing site can not only bolster trust and credibility, but it can make you stand out among other less-appealing sites in your industry. The Best Dang Web Marketing Checklist for Your Site Logoby Stoney deGeyterThe logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation. Let Your Thank You's Do Double Dutyby Diane AullWhen a customer orders from you, does your confirmation email just say thank you? Did you know those emails can also help increase sales, get you more blog readers or help you improve your products and services? Here's how to make your thank-you's do double duty.... Four Good Reasons to Use the Alt Attributeby Jennifer LaycockThe ALT attribute is one of those bits of code that's been abused since day one. People can't remember it's name, they stuff it full of keywords or they ignore it entirely. So with my tongue planted firmly in my cheek, I thought it might be fun to create a graphic that tells you what you need to know about using the ALT attribute.... Putting Your Best Face(s) Forward on Your Blogby Mack CollierSo often, we want to focus on writing great content in order to grow our blogs. But we can sometimes forget why social media works so well; because it connects people.... 10 Tips to Improve Ad Quality Score - Notes from SES San Joseby Ross DunnLast week I was fortunate to enjoy the tutelage and company of some talented web marketers at the Search Engine Strategies conference in San Jose. After attending the informative session "Ads in a Quality Score World" I decided to compile the 10 top tips I noted from the presenters on improving and managing quality score.... Puppy's Picks - SES Coverage 08/29/08by Jennifer LaycockI scan hundreds of feeds and read dozens of articles each day so you don't have to. From hyperlocal blogging to Google AdWords "Automatic Match" to new ways to use Twitter and LinkedIn, find out the six articles I dubbed as must-read for the small business crowd today. The Fourth Commandment of Viral Marketing - Thou Shalt Tie in Your Messageby Jennifer LaycockEveryone wants to celebrate a viral success at some point in their marketing life. After all, who wouldn't be thrilled to have their message take off like a streak around the web? The problem comes when you get so focused on the spreadability of an idea you miss the marketing ability of an idea. Return to the Top of this Page
Return to the Top of this Page In response to... The Best Dang Web Marketing Checklist, Period!To quote my favorite Everybody Loves Raymond line - HOLY CRAP! What an awesome checklist. Thanks so much for compiling that. I've already hit the print button and will begin implementation right away. Kim Dushinski In response to... The Best Dang Web Marketing Checklist, Period!Now this is a comprehensive, print it out, keep it forever, staple it to your forehead kind of list. Thank you so much for this great resource! Char Return to the Top of this Page Skaffe.com Directory: Show off your website Express Submit today.Quality directories like Skaffe.com offer you strong search engine exposure. Sporge Directory from Skaffe.comUnder new management! All new with low submission prices. WoW DirectoryPowerful and affordable directory marketing services. Submit your website today! New! Team Skaffe Directory from the editors of Skaffe.comUp to 4 links for every submission. Free submission for non-commercial websites. Free SEO ToolsThinking of buying SEO software? Then try the best SEO tools free first! Return to the Top of this Page SEARCH ENGINE OPTIMIZATION Don't Update A Website Too Much At Once Why Page Rank Is Important In Building Traffic Search Results Vary Widely By Search EngineWEBSITE DEVELOPMENT New Google Browser - ChromeSMALL BUSINESS ISSUES Thunderbird For E-mail Apps Recommendation For Bill Software Mandatory Email Address In Contact Form Legal Question On Entity Setup A Little Failure Can Be A Good ThingREVIEW Video Yellow PagesPREVIOUS WEEK Small Business Forum Update For August 26, 2008 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
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