SearchDay: A Tale of Two Links

Today's Columns: » A Tale of Two Links  » Using Twitter as an Education Tool  » Use Care When Choosing an SEO Agency  » I'm a PC, What Are You?  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �September 25, 2008

Top Jobs More Jobs Today's Top Story: Sage Lewis A Tale of Two Links  LINK LOVE Be ready. A great link can come to you at a moment's notice. If you don't pounce on it, it very likely will slip through your fingers. » Full story » Print version Search Engine Watch Experts Columns Ron Jones Using Twitter as an Education Tool  SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. » Full story » Print version Eric Enge Use Care When Choosing an SEO Agency  BY THE NUMBERS The increasing awareness about what SEO is and what it can do is a good thing. But it's important to beware of "instant experts" who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action. » Full story » Print version Kevin Ryan I'm a PC, What Are You?  SEARCHING FOR MEANING Apple is trying to connect with the rest of the world (beyond college students dominating the Mac audience) via great ad campaigns. However, if you can't connect with your audience in the real world, you're flushing all your marketing efforts right down the drain. » Full story » Print version WebTrends Ad DirectorTM -- Way Beyond SEM Bid Management Automated. Performs non-stop analysis of keywords, placement, creative and market conditions. Intelligent. Self-learning technology adjusts campaigns to produce the best possible results at the optimum price. Infinite. Can test millions of SEM variables, make thousands of bid changes a day. Average Results: 44 % ROAS boost in 90 days. Learn more >> News from the Search Engine Watch Blog Yahoo Rebrands AMP as APT and Launches Posted by Nathania Johnson  Sep 25, 2008 Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it's Q3 and AMP was launched this week at Advertising Week in New York. Except, it's not called AMP anymore. It's been rebranded as APT. Jon Hamm, ... » Continue reading Just in time planning for SES Chicago 2008 Posted by Greg Jarboe  Sep 25, 2008 If you are like me, then you are a master of just-in-time planning. While Search Engine Strategies Chicago 2008 won�t be held until December 8-12, if you register by tomorrow � Friday, Sept. 26 � you can take advantage of the �recession special� and save up to $600. So, ... » Continue reading Microsoft adCenter Launches Learning Center Posted by Nathania Johnson  Sep 25, 2008 Microsoft's adCenter has launched a Learning Center. It's pretty self-explanatory what this feature does, but specifically you'll find articles, videos and other content that can help you as you navigate your adCenter campaigns. The Learning Center is designed to help users at any point in their experience with adCenter. From figuring ... » Continue reading Google Site Search Integrated with Adobe Community Help Posted by Nathania Johnson  Sep 25, 2008 Adobe released Creative Suite 4 this week and included with the update is a Google Site Search-powered help feature. Google Site Search is used with the new Adobe Community Help, which harnesses the power of social media and online communities to provide another source of support. Adobe Senior Product Manager John ... » Continue reading New Yahoo Board Approves Talks with AOL Posted by Nathania Johnson  Sep 24, 2008 Yahoo's new board of directors met on Tuesday and approved new talks with Time Warner regarding a possible sale of AOL. Yahoo recently expanded its board to 11 members, adding investor Carl Icahn in a settlement after his attempt to takeover the company with a new board. Frank Biondi and ... » Continue reading Search Engine Watch Forum Discussions Adwords slow showing ads  Sep 23, 2008 For the second time is as many weeks, big G is taking forever to begin displaying my ads. It's been 5 days since my campaign was made active and still no ads. Is anyone else having this problem? And yes, I have checked all the usual ... » Join the discussion Google Doesn't Monitor Landing Pages  Sep 23, 2008 This morning a competitor of ours is using a javascript based pop up window to trap users if they try to exit their landing page by closing out the browser window or navigating away to another domain name. When any of these onChange events occur the visitor gets the following: Image: ... » Join the discussion Google Updates the Dynamic vs. Static URL Debate  Sep 23, 2008 Google's latest Official Webmaster Central Blog post provides some great information when it comes to the age old dynamic vs. static debate. http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html :) » Join the discussion

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